Dell Magazines/Penny Press Masterfile – Charitable Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe133,905*$100.00
12 month buyers/subscribers – donors *44,019$105.00
   1 month buyers/subscribers – donors386+10.00
   3 month buyers/subscribers – donors11,020+7.50
   6 month buyers/subscribers – donors21,400+5.00
Donors:
   African-American15,028+12.00
   Catholic57,382+12.00
   Jewish7,487+12.00
   Hispanic7,651+12.00

(*) Fundraisers/insurance, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline$7.50Mextra
6 Month Hotline$5.00Mextra
Gender$8.00Mextra
1 Month Hotline$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Donors$12.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Active subscribers/mail order buyers who have purchased from their family of astrology, mystery, puzzle, and science fiction publications.
20% male, 73% female; average age 45.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
DELL MAGAZINES/PENNY PRESS OFFERS ACTIVE SUBSCRIBERS/MAIL ORDER BUYERS WHO HAVE PURCHASED FROM THEIR FAMILY OF ASTROLOGY, MYSTERY, PUZZLE, AND SCIENCE FICTION PUBLICATIONS. WITH OVER 85 DIFFERENT PUBLICATIONS AND AN AVERAGE SUBSCRIPTION PRICE OF $75.00, DELL MAGAZINES/PENNY PRESS REACHES PREDOMINANTLY FEMALE READERS, AGE 66+, WITH AN AVERAGE INCOME OF $35,000. NOW ENHANCED WITH DEMOGRAPHIC DATA, THIS MASTERFILE ALLOWS YOU TO BETTER TARGET YOUR PRIME PROSPECTS.
THIS MASTERFILE IS ENHANCED WITH DQI AND LIFT ENGINE DATA TO IDENTIFY CHARITABLE DONORS. THIS IS THE BEST WAY TO TARGET PROSPECTS FOR ANY FUNDRAISING ORGANIZATION.
AVERAGE INCOME: $35,000.00

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
38% Direct Mail
Internet/Online/Website Registration
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee
Cartridge$25.00fee
CD-ROM$50.00fee
Diskette$50.00fee
E-mail$75.00fee