Dell Magazines/Penny Press Masterfile – Charitable Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 133,905 *$100.00
12 month buyers/subscribers – donors * 44,019 $105.00
   1 month buyers/subscribers – donors 386 +10.00
   3 month buyers/subscribers – donors 11,020 +7.50
   6 month buyers/subscribers – donors 21,400 +5.00
Donors:
   African-American 15,028 +12.00
   Catholic 57,382 +12.00
   Jewish 7,487 +12.00
   Hispanic 7,651 +12.00

(*) Fundraisers/insurance, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $7.50 M extra
6 Month Hotline $5.00 M extra
Gender $8.00 M extra
1 Month Hotline $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Donors $12.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers/mail order buyers who have purchased from their family of astrology, mystery, puzzle, and science fiction publications.
20% male, 73% female; average age 45.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
DELL MAGAZINES/PENNY PRESS OFFERS ACTIVE SUBSCRIBERS/MAIL ORDER BUYERS WHO HAVE PURCHASED FROM THEIR FAMILY OF ASTROLOGY, MYSTERY, PUZZLE, AND SCIENCE FICTION PUBLICATIONS. WITH OVER 85 DIFFERENT PUBLICATIONS AND AN AVERAGE SUBSCRIPTION PRICE OF $75.00, DELL MAGAZINES/PENNY PRESS REACHES PREDOMINANTLY FEMALE READERS, AGE 66+, WITH AN AVERAGE INCOME OF $35,000. NOW ENHANCED WITH DEMOGRAPHIC DATA, THIS MASTERFILE ALLOWS YOU TO BETTER TARGET YOUR PRIME PROSPECTS.
THIS MASTERFILE IS ENHANCED WITH DQI AND LIFT ENGINE DATA TO IDENTIFY CHARITABLE DONORS. THIS IS THE BEST WAY TO TARGET PROSPECTS FOR ANY FUNDRAISING ORGANIZATION.
AVERAGE INCOME: $35,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
38% Direct Mail
Internet/Online/Website Registration
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee
Cartridge $25.00 fee
CD-ROM $50.00 fee
Diskette $50.00 fee
E-mail $75.00 fee