Dell Magazines/Penny Press Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 832,731 *$100.00
1 month buyers/subscribers 3,319 +10.00
   3 month buyers/subscribers 53,141 +7.50
   6 month buyers/subscribers 104,280 +5.00
12 month buyers/subscribers 215,816 $105.00
Target Ready Model:
   Adventure seekers 63,772 +20.00
   All-terrain -vehicle 143,807 +20.00
   Annuities 364,162 +20.00
   Auto club model 241,120 +20.00
   Avid cellular phone users 36,528 +20.00
   Avid gamers 33,243 +20.00
   Avid theme park visitors 55,102 +20.00
   Baby prods 30,091 +20.00
   Blog writing model 39,668 +20.00
   Cat prods 174,838 +20.00
   Conservative 137,328 +20.00
   Cook for fun 123,280 +20.00
   Cook from scratch 244,308 +20.00
   Country club members 167,662 +20.00
   Credit card 145,095 +20.00
   Cruise 191,889 +20.00
   Diet prods 128,042 +20.00
   DIY auto maintenance model 106,780 +20.00
   Dog product 138,627 +20.00
   Foreign travel for vacation 282,472 +20.00
   Donors to PBS/NPR 99,412 +20.00
   Frequent business travelers 77,475 +20.00
   Frequent flyer 107,156 +20.00
   Freshwater fishing 140,327 +20.00
   Garden maintenance 198,264 +20.00
   Green environmental purchase 151,254 +20.00
   Heavy book buyer 183,217 +20.00
   Heavy coupon users 228,272 +20.00
   Heavy family restaurant visitors 183,312 +20.00
   Heavy frozen dinner users 59,874 +20.00
   Heavy investment traders 151,240 +20.00
   Heavy pay-per-view movie 52,635 +20.00
   Heavy pay-per-view sports 16,756 +20.00
   Heavy vitamin & dietary supplement 349,478 +20.00
   High risk/high return investors 165,461 +20.00
   High-end electronics buyers 56,722 +20.00
   High-end sporting equip 102,330 +20.00
   Higher education 123,342 +20.00
   High-value security investors 237,908 +20.00
   High-value stock investors 150,110 +20.00
   Home improvement 106,413 +20.00
   Hunting 114,377 +20.00
   Impulse buyers 216,637 +20.00
   International long distance 58,649 +20.00
   Leaning conservative 178,127 +20.00
   Leaning liberal 86,912 +20.00
   Liberal 95,967 +20.00
   Life insurance 161,011 +20.00
   Live theater 186,813 +20.00
   Low risk/low return investors 313,311 +20.00
   Low-end sporting equip 66,134 +20.00
   Luxury auto buyers 176,397 +20.00
   Luxury hotel 141,610 +20.00
   Mobile internet access model 33,847 +20.00
   ]Music concerts – classical 257,389 +20.00
   Music concerts – country 172,627 +20.00
   Music concerts – rock 64,433 +20.00
   Online gaming activity model 92,851 +20.00
   Online bill payment model 39,230 +20.00
   Online investment trading model 125,496 +20.00
   Online purchase business model 66,766 +20.00
   Online purchase personal model 77,443 +20.00
   Online travel plan model 78,799 +20.00
   Online tv download model 26,513 +20.00
   Onsite tax prep service 35,733 +20.00
   Opinion leaders 161,397 +20.00
   Organic foods 137,138 +20.00
   Outdoor activities 56,948 +20.00
   Physical fitness clubs 94,493 +20.00
   Power boating 134,626 +20.00
   Professional tax preparation 191,501 +20.00
   Religious donors 212,640 +20.00
   Rental car 116,677 +20.00
   Safety & security conscious 166,896 +20.00
   Saltwater fishing 156,190 +20.00
   Shopaholics 71,010 +20.00
   Social media network model 34,940 +20.00
   Specialty organic food store model 116,155 +20.00
   Sport fans – college basketball 58,019 +20.00
   Sports fans – college football 51,964 +20.00
   Sports fans – golf 118,677 +20.00
   Sports fans – nascar 57,410 +20.00
   Sports fans – professional baseball 93,717 +20.00
   Sports fans – professional basketball 62,043 +20.00
   Sports fans – professional football 44,969 +20.00
   Sports fans – professional wrestling 58,670 +20.00
   Sports fans – soccer 52,803 +20.00
   Sports fans – tennis 119,371 +20.00
   Timeshare owner 123,756 +20.00
   Wholesale club model 140,102 +20.00
   Wifi in-home model 46,652 +20.00
   Wifi outside of home model 39,293 +20.00
   Wine lovers 262,935 +20.00

(*) Food mailers rate, 80.00/M; fundraisers/insurance, 75.00/M; TargetReady Model plus, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline $7.50 M extra
6 Month Hotline $5.00 M extra
Gender $8.00 M extra
Hotline $10.00 M extra
Renewals $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Run Charge $10.00 M extra
Category:
Puzzle
Mystery
Science Fiction
Horoscope
Type:
Book Buyers $15.00 M extra
Subscribers $15.00 M extra
Value Pack Product Buyers $15.00 M extra
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Dell Magazines/Penny Press file.
20% male, 73% female; average age 45.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE DELL MAGAZINES/PENNY PRESS FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON THE FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOUR AND ATTITUDES.
DELL MAGAZINES/PENNY PRESS OFFERS ACTIVE SUBSCRIBERS/MAIL ORDER BUYERS WHO HAVE PURCHASED FROM THEIR FAMILY OF ASTROLOGY, MYSTERY, PUZZLE, AND SCIENCE FICTION PUBLICATIONS. WITH OVER 85 DIFFERENT PUBLICATIONS. DELL MAGAZINES/PENNY PRESS REACHES PREDOMINANTLY FEMALE READERS WITH AN AVERAGE INCOME OF $35,000.00

SRDS Classification
USA Consumer 549 Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

Source Note
38% Direct Mail
Internet/Online/Website Registration
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $75.00 fee
E-mail $75.00 fee