Dell Magazines/Penny Press Masterfile TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Jul 18, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe832,731*$100.00
1 month buyers/subscribers3,319+10.00
   3 month buyers/subscribers53,141+7.50
   6 month buyers/subscribers104,280+5.00
12 month buyers/subscribers215,816$105.00
Target Ready Model:
   Adventure seekers63,772+20.00
   All-terrain -vehicle143,807+20.00
   Annuities364,162+20.00
   Auto club model241,120+20.00
   Avid cellular phone users36,528+20.00
   Avid gamers33,243+20.00
   Avid theme park visitors55,102+20.00
   Baby prods30,091+20.00
   Blog writing model39,668+20.00
   Cat prods174,838+20.00
   Conservative137,328+20.00
   Cook for fun123,280+20.00
   Cook from scratch244,308+20.00
   Country club members167,662+20.00
   Credit card145,095+20.00
   Cruise191,889+20.00
   Diet prods128,042+20.00
   DIY auto maintenance model106,780+20.00
   Dog product138,627+20.00
   Foreign travel for vacation282,472+20.00
   Donors to PBS/NPR99,412+20.00
   Frequent business travelers77,475+20.00
   Frequent flyer107,156+20.00
   Freshwater fishing140,327+20.00
   Garden maintenance198,264+20.00
   Green environmental purchase151,254+20.00
   Heavy book buyer183,217+20.00
   Heavy coupon users228,272+20.00
   Heavy family restaurant visitors183,312+20.00
   Heavy frozen dinner users59,874+20.00
   Heavy investment traders151,240+20.00
   Heavy pay-per-view movie52,635+20.00
   Heavy pay-per-view sports16,756+20.00
   Heavy vitamin & dietary supplement349,478+20.00
   High risk/high return investors165,461+20.00
   High-end electronics buyers56,722+20.00
   High-end sporting equip102,330+20.00
   Higher education123,342+20.00
   High-value security investors237,908+20.00
   High-value stock investors150,110+20.00
   Home improvement106,413+20.00
   Hunting114,377+20.00
   Impulse buyers216,637+20.00
   International long distance58,649+20.00
   Leaning conservative178,127+20.00
   Leaning liberal86,912+20.00
   Liberal95,967+20.00
   Life insurance161,011+20.00
   Live theater186,813+20.00
   Low risk/low return investors313,311+20.00
   Low-end sporting equip66,134+20.00
   Luxury auto buyers176,397+20.00
   Luxury hotel141,610+20.00
   Mobile internet access model33,847+20.00
   ]Music concerts – classical257,389+20.00
   Music concerts – country172,627+20.00
   Music concerts – rock64,433+20.00
   Online gaming activity model92,851+20.00
   Online bill payment model39,230+20.00
   Online investment trading model125,496+20.00
   Online purchase business model66,766+20.00
   Online purchase personal model77,443+20.00
   Online travel plan model78,799+20.00
   Online tv download model26,513+20.00
   Onsite tax prep service35,733+20.00
   Opinion leaders161,397+20.00
   Organic foods137,138+20.00
   Outdoor activities56,948+20.00
   Physical fitness clubs94,493+20.00
   Power boating134,626+20.00
   Professional tax preparation191,501+20.00
   Religious donors212,640+20.00
   Rental car116,677+20.00
   Safety & security conscious166,896+20.00
   Saltwater fishing156,190+20.00
   Shopaholics71,010+20.00
   Social media network model34,940+20.00
   Specialty organic food store model116,155+20.00
   Sport fans – college basketball58,019+20.00
   Sports fans – college football51,964+20.00
   Sports fans – golf118,677+20.00
   Sports fans – nascar57,410+20.00
   Sports fans – professional baseball93,717+20.00
   Sports fans – professional basketball62,043+20.00
   Sports fans – professional football44,969+20.00
   Sports fans – professional wrestling58,670+20.00
   Sports fans – soccer52,803+20.00
   Sports fans – tennis119,371+20.00
   Timeshare owner123,756+20.00
   Wholesale club model140,102+20.00
   Wifi in-home model46,652+20.00
   Wifi outside of home model39,293+20.00
   Wine lovers262,935+20.00

(*) Food mailers rate, 80.00/M; fundraisers/insurance, 75.00/M; TargetReady Model plus, 20.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline$7.50Mextra
6 Month Hotline$5.00Mextra
Gender$8.00Mextra
Hotline$10.00Mextra
Renewals$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
Run Charge$10.00Mextra
Category:
Puzzle
Mystery
Science Fiction
Horoscope
Type:
Book Buyers$15.00Mextra
Subscribers$15.00Mextra
Value Pack Product Buyers$15.00Mextra
———- SUMMARY DESCRIPTION ———-
TargetReady Models have been applied to the highly responsive Dell Magazines/Penny Press file.
20% male, 73% female; average age 45.
Average unit of sale $28.

———- DATACARD DESCRIPTION ———-
INFOGROUP’S TARGETREADY MODELS HAVE BEEN APPLIED TO THE HIGHLY RESPONSIVE DELL MAGAZINES/PENNY PRESS FILE. TARGETREADY MODELS WERE DEVELOPED TO PROVIDE READY-MADE “MARKETING ANSWERS” TO MARKETERS BASED ON THE FULL ARRAY OF INFOGROUP DATA AVAILABLE. EVERY POSSIBLE VARIABLE WAS USED TO CAPTURE DEMOGRAPHIC, LIFESTYLE AND CENSUS DATA WITH SPECIFIC CATEGORIES SELECTED BASED ON CONSUMER BEHAVIOUR AND ATTITUDES.
DELL MAGAZINES/PENNY PRESS OFFERS ACTIVE SUBSCRIBERS/MAIL ORDER BUYERS WHO HAVE PURCHASED FROM THEIR FAMILY OF ASTROLOGY, MYSTERY, PUZZLE, AND SCIENCE FICTION PUBLICATIONS. WITH OVER 85 DIFFERENT PUBLICATIONS. DELL MAGAZINES/PENNY PRESS REACHES PREDOMINANTLY FEMALE READERS WITH AN AVERAGE INCOME OF $35,000.00

SRDS Classification
USAConsumer549Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

SourceNote
38% Direct Mail
Internet/Online/Website Registration
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$75.00fee
E-mail$75.00fee