Dell Magazines/Penny Press Puzzle Buyers/Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 749,152 *$105.00
1 month buyers/subscribers 2,752 +10.00
   3 month buyer/subscribers 43,838 +7.50
   6 month buyer/subscribers 84,303 +5.00
   12 month buyer/subscriber 171,647 $105.00

(*) Food mailer rate, 80.00/M; fundraisers and insurance, 75.00/M.
Net name arrangement (50,000 min) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Type $15.00 M extra
Run Charge $8.00 M extra
Gender $8.00 M extra
1 Month Hotline $10.00 M extra
3 Month Hotline $7.50 M extra
6 Month Hotline $5.00 M extra
7.00+ Buyers $10.00 M extra
25.00+ Buyers $25.00 M extra
Key Coding $2.00 M extra
Type:
Puzzle Buyers $15.00 M extra
Subscribers $15.00 M extra
Value Pack Buyers $15.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of books and subscribers to a large array of specialized puzzle and game magazines and books.
17% male, 76% female; average age 66.
Average unit of sale $24.97.

———- DATACARD DESCRIPTION ———-
DELL MAGAZINES PUBLISHES A LARGE ARRAY OF SPECIALIZED PUZZLE MAGAZINES AND BOOKS FEATURING EXCELLENT SOLVABILITY IN AN EASY-TO-READ FORMAT. PUZZLE TITLES INCLUDE GENERAL CROSSWORDS, NY TIMES STYLE CROSSWORDS, FILL-INS, LOGIC AND MATH, SUDOKU, WORD SEEK AND WORD SEARCH, AND VARIETY PUZZLES. PUZZLES ARE OFFFERED VIA SUBSCRIPTION IN SPECIALTY TITLES OR AS SINGLE MAGALOGS IN SELECTED SERIES OR GENERAL PUZZLE BOOKS.
DEMOGRAPHICS:
AVERAGE INCOME: $35,000
TYPE: PUZZLE BUYERS, SUBSCRIBERS, VALUE PACK BUYERS

SRDS Classification
USA Consumer 549 Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

Source Note
38% Internet/Online/Website Registration DM/Internet
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Diskette $50.00 fee
Cartridge $25.00 fee
CD-ROM $50.00 fee
E-mail $75.00 fee
FTP $75.00 fee