Dell Magazines/Penny Press Puzzle Buyers/Subscribers

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe749,152*$105.00
1 month buyers/subscribers2,752+10.00
   3 month buyer/subscribers43,838+7.50
   6 month buyer/subscribers84,303+5.00
   12 month buyer/subscriber171,647$105.00

(*) Food mailer rate, 80.00/M; fundraisers and insurance, 75.00/M.
Net name arrangement (50,000 min) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
State$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
Type$15.00Mextra
Run Charge$8.00Mextra
Gender$8.00Mextra
1 Month Hotline$10.00Mextra
3 Month Hotline$7.50Mextra
6 Month Hotline$5.00Mextra
7.00+ Buyers$10.00Mextra
25.00+ Buyers$25.00Mextra
Key Coding$2.00Mextra
Type:
Puzzle Buyers$15.00Mextra
Subscribers$15.00Mextra
Value Pack Buyers$15.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of books and subscribers to a large array of specialized puzzle and game magazines and books.
17% male, 76% female; average age 66.
Average unit of sale $24.97.

———- DATACARD DESCRIPTION ———-
DELL MAGAZINES PUBLISHES A LARGE ARRAY OF SPECIALIZED PUZZLE MAGAZINES AND BOOKS FEATURING EXCELLENT SOLVABILITY IN AN EASY-TO-READ FORMAT. PUZZLE TITLES INCLUDE GENERAL CROSSWORDS, NY TIMES STYLE CROSSWORDS, FILL-INS, LOGIC AND MATH, SUDOKU, WORD SEEK AND WORD SEARCH, AND VARIETY PUZZLES. PUZZLES ARE OFFFERED VIA SUBSCRIPTION IN SPECIALTY TITLES OR AS SINGLE MAGALOGS IN SELECTED SERIES OR GENERAL PUZZLE BOOKS.
DEMOGRAPHICS:
AVERAGE INCOME: $35,000
TYPE: PUZZLE BUYERS, SUBSCRIBERS, VALUE PACK BUYERS

SRDS Classification
USAConsumer549Game Buyers, Contest and Puzzle Participants

———- LIST SOURCE ———-

SourceNote
38% Internet/Online/Website RegistrationDM/Internet
12% Newsstand
46% Agent Sold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Diskette$50.00fee
Cartridge$25.00fee
CD-ROM$50.00fee
E-mail$75.00fee
FTP$75.00fee