Diablo Magazine

———- SRDS UPDATED/CONFIRMED ———-
Feb 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Totlal U.S. readers 32,749 *$105.00

(*) Catalog rate, 85.00/M; fundraiser rate, 80.00/M.
Net name policy: gross billing only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Source $11.00 M extra
Gender $8.00 M extra
State $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Subscribers to a lifestyle magazine of San Francisco’s East Bay region that covers topics ranging from travel, culture and personalities to entertainment, recreation and food.
29% male, 71% female; average age 48.
Average unit of sale $23.95.

———- DATACARD DESCRIPTION ———-
DIABLO MAGAZINE IS THE ONLY MONTHLY PUBLICATION WRITTEN SPECIFICALLY FOR THE SAN FRANCISCO EAST BAY MARKET – FROM CENTRAL CONTRA COSTA, INTO THE
OAKLAND AND BERKELEY HILLS, AND THROUGHOUT THE TRI-VALLEY. THEY COVER TOPICS INCLUDING TRAVEL, CULTURE, PERSONALITIES,ENTERTAINMENT, RECREATION AND FOOD AND INCLUDE LOCALLY-DRIVEN EDITORIAL,
BEAUTIFUL PHOTOGRAPHY, AND RESOURCE LISTINGS.
DIABLO MAGAZINE SUBSCRIBERS ARE UPSCALE, AFFLUENT, AND EDUCATED READERS. THEY ARE IDEAL PROSPECTS FOR CONSUMER MAGAZINES AND BOOKS,
APPAREL AND GIFT CATALOGS, CREDIT CARD AND FINANCIAL OFFERS, AS WELL AS NON-PROFIT APPEALS.
FAST FACTS:
MEDIAN AGE……………………….48
AVERAGE INCOME………………$274,000
AVERAGE NET WORTH………….$2,500,000
COLLEGE DEGREE…………………..73%
POSTGRADUATE DEGREE………………37%
HOME OWNERSHIP…………………..96%
MEAN HOME VALUE……………$1,129,200

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee
Diskette $35.00 fee