Direct Mail Senior Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe513,563$85.00
Last 3 month donors174,834$95.00
   Last 6 month donors284,316$90.00
   Last 12 month donors409,502$85.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
3 Month Hotline
6 Month Hotline
12 Month Hotline
Exchange
State$5.00Mextra
SCF$5.00Mextra
Zip$5.00Mextra
Gender$5.00Mextra
5.00+ Donors$5.00Mextra
10.00+ Donors$7.50Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Conscientious and active older Americans who have donated to a campaign addressing Social Security and Medicare issues.
41% male, 42% female.
Average unit of sale $9.

———- DATACARD DESCRIPTION ———-
THESE CONSCIENTIOUS AND ACTIVE OLDER AMERICANS HAVE DONATED TO A CAMPAIGN ADDRESSING SOCIAL SECURITY AND MEDICARE ISSUES. THEY ARE GENUINELY CONCERNED ABOUT THE RIGHTS OF SENIOR CITIZENS AND HOW IMMIGRATION IMPACTS THE BENEFITS ENTITLED TO THEM.
THEIR DONATION SUPPORTS THE OPPOSITION OF SOCIAL SECURITY CUTS AND MEDICARE PREMIUM HIKES. IN ADDITION TO MAKING A CONTRIBUTION, THESE DONORS HAVE TAKEN ACTIVE STEPS SUCH AS COMPLETING AN OPINION POLL, ADDING THEIR NAMES TO A NATIONAL PETITION, OR SENDING LETTERS AND CARDS TO MEMBERS OF CONGRESS IN ORDER TO PREVENT BENEFITS BEING TAKEN AWAY FROM AMERICANS.

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$50.00fee
Cartridge$25.00fee