Direct Mail Senior Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total universe 513,563 $85.00
Last 3 month donors 174,834 $95.00
   Last 6 month donors 284,316 $90.00
   Last 12 month donors 409,502 $85.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
3 Month Hotline
6 Month Hotline
12 Month Hotline
Exchange
State $5.00 M extra
SCF $5.00 M extra
Zip $5.00 M extra
Gender $5.00 M extra
5.00+ Donors $5.00 M extra
10.00+ Donors $7.50 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Conscientious and active older Americans who have donated to a campaign addressing Social Security and Medicare issues.
41% male, 42% female.
Average unit of sale $9.

———- DATACARD DESCRIPTION ———-
THESE CONSCIENTIOUS AND ACTIVE OLDER AMERICANS HAVE DONATED TO A CAMPAIGN ADDRESSING SOCIAL SECURITY AND MEDICARE ISSUES. THEY ARE GENUINELY CONCERNED ABOUT THE RIGHTS OF SENIOR CITIZENS AND HOW IMMIGRATION IMPACTS THE BENEFITS ENTITLED TO THEM.
THEIR DONATION SUPPORTS THE OPPOSITION OF SOCIAL SECURITY CUTS AND MEDICARE PREMIUM HIKES. IN ADDITION TO MAKING A CONTRIBUTION, THESE DONORS HAVE TAKEN ACTIVE STEPS SUCH AS COMPLETING AN OPINION POLL, ADDING THEIR NAMES TO A NATIONAL PETITION, OR SENDING LETTERS AND CARDS TO MEMBERS OF CONGRESS IN ORDER TO PREVENT BENEFITS BEING TAKEN AWAY FROM AMERICANS.

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
Cartridge $25.00 fee