———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016
———- SELECTIONS WITH COUNTS ———-Counts Thru: Jun 2016Minimum order 5,000.| Selections | Counts | Price per/M | | Total Universe | 88,827 | $95.00 | | 12 month catalog buyers | 88,827 | $95.00 | | 6 month hotline buyers | 59,923 | +5.00 | | 12 month requestors | 2,952 | $75.00 |
———- OTHER SELECTIONS ———-| Selections | Rate | Per | Unit | Note |
|---|
| 25.00+ Buyers | $15.00 | M | extra | | | 50.00+ Buyers | $25.00 | M | extra | | | Age | $10.00 | M | extra | | | Demographic Select | $10.00 | M | extra | | | Gender | $6.00 | M | extra | | | Household Income Select | $10.00 | M | extra | | | SCF | $6.00 | M | extra | | | State | $6.00 | M | extra | | | Zip | $6.00 | M | extra | | | Key Coding | $2.00 | M | extra | |
| ———- SUMMARY DESCRIPTION ———-Catalog buyers of quality animal health care products, toys and accessories for dogs and cats.
59% female.
Average unit of sale $110.———- DATACARD DESCRIPTION ———-THE DIRECT PET SUPERSTORE CATALOG IS WELL KNOWN FOR FAST SHIPPING OF QUALITY ANIMAL HEALTH CARE PRODUCTS, TOYS AND ACCESSORIES FOR DOGS AND CATS. FOR THE INDIVIDUAL DOG OR CAT OWNER: TOYS, CHEW BONES, TREATS, HEALTH SUPPLEMENTS, BEDS, COLLARS AND LEASHES, WASTE MANAGEMENT SOLUTIONS, FIELD TRAINING, ELECTRONIC COLLARS AND UNDERGROUND FENCING; CRATES AND KENNELS, FLEA AND TICK PRODUCTS, PRESCIPTION DRUGS, HOW-TO BOOKS AND VIDEOS, GIFTS AND T-SHIRTS WITH AN EMPHASIS ON SPECIFIC BREEDS AND MORE.
FOR THE PROFESSIONAL GROOMER: CAGE DRYERS, HUGE SELECTION OF CLIPPERS, SHAMPOO AND CONDITIONER, SHEARS, BRUSHES AND MANY MORE GROOMING ACCESSORIES. FOR THE PROFESSIONAL BREEDER: TOOLS AND SUPPLIES THEY NEED AT A DISCOUNT PRICE TO RUN A SUCCESSFUL BUSINESS INCLUDING VACCINES, PRESCRIPTION DRUGS, WORMER, SUPPLEMENTS, KENNEL EQUIPMENT, FEEDERS, FLEA AND TICK PRODUCTS, AND PUPPY SUPPLIES.| SRDS Classification |
|---|
| USA | Consumer | 589B | Pets |
———- LIST SOURCE ———-| Source | Note |
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| Direct Response | |
———- METHOD OF ADDRESSING ———-| Available Media | Rate | Per | Unit | Note |
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| E-mail | $50.00 | | fee | | | Zip Tape | $50.00 | | fee | |
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