Direct Pet Superstore Catalog

———- SRDS UPDATED/CONFIRMED ———-
Jul 14, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 5,000.

Selections Counts Price per/M
Total Universe 88,827 $95.00
12 month catalog buyers 88,827 $95.00
6 month hotline buyers 59,923 +5.00
12 month requestors 2,952 $75.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
25.00+ Buyers $15.00 M extra
50.00+ Buyers $25.00 M extra
Age $10.00 M extra
Demographic Select $10.00 M extra
Gender $6.00 M extra
Household Income Select $10.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $6.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of quality animal health care products, toys and accessories for dogs and cats.
59% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
THE DIRECT PET SUPERSTORE CATALOG IS WELL KNOWN FOR FAST SHIPPING OF QUALITY ANIMAL HEALTH CARE PRODUCTS, TOYS AND ACCESSORIES FOR DOGS AND CATS. FOR THE INDIVIDUAL DOG OR CAT OWNER: TOYS, CHEW BONES, TREATS, HEALTH SUPPLEMENTS, BEDS, COLLARS AND LEASHES, WASTE MANAGEMENT SOLUTIONS, FIELD TRAINING, ELECTRONIC COLLARS AND UNDERGROUND FENCING; CRATES AND KENNELS, FLEA AND TICK PRODUCTS, PRESCIPTION DRUGS, HOW-TO BOOKS AND VIDEOS, GIFTS AND T-SHIRTS WITH AN EMPHASIS ON SPECIFIC BREEDS AND MORE.
FOR THE PROFESSIONAL GROOMER: CAGE DRYERS, HUGE SELECTION OF CLIPPERS, SHAMPOO AND CONDITIONER, SHEARS, BRUSHES AND MANY MORE GROOMING ACCESSORIES. FOR THE PROFESSIONAL BREEDER: TOOLS AND SUPPLIES THEY NEED AT A DISCOUNT PRICE TO RUN A SUCCESSFUL BUSINESS INCLUDING VACCINES, PRESCRIPTION DRUGS, WORMER, SUPPLEMENTS, KENNEL EQUIPMENT, FEEDERS, FLEA AND TICK PRODUCTS, AND PUPPY SUPPLIES.

SRDS Classification
USA Consumer 589B Pets

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Zip Tape $50.00 fee