Doctors Foster and Smith Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

Selections Counts Price per/M
Total universe *$100.00

(*) Inquire for counts. Exchange only.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Dog/Cat $15.00 M extra
Gender $6.00 M extra
50.00+ Buyers $20.00 M extra
75.00+ Buyers $25.00 M extra
100.00+ Buyers $30.00 M extra
SCF $6.00 M extra
State $6.00 M extra
Zip $10.00 M extra
Zip Tape Set Up $50.00 fee
Key Coding $1.00 M extra
3 Month $15.00 M extra
6 Month $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of high-quality pet care products that are affordably prices and easily accessible twenty-four hours a day.
70% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
FROM ITS INCEPTION IN 1983, THE DOCTORS FOSTER & SMITH CATALOG HAS PROVIDED ITS CUSTOMERS WITH A WIDE-SELECTION OF HIGH-QUALITY PET CARE PRODUCTS THAT ARE AFFORDABLY PRICES AND EASILY ACCESSIBLE TWENTY-FOUR HOURS A DAY. UP TO 20% OF THIS 160-PAGE CATALOG IS DEDICATED TO EDUCATING PET OWNERS ABOUT THE CARE AND WELL-BEING OF THEIR BELOVED COMPANIONS, CREATING A CUSTOMER BASE THAT IS LOYAL, TRUSTING, AND ENTHUSIASTIC ABOUT CARING FOR THEIR DOGS AND CATS. DOCTORS FOSTER & SMITH ARE CATALOG LEADERS IN BRINGING NEW AND INNOVATIVE PET PRODUCTS TO THE CONSUMER MARKET.
DOCTORS FOSTER & SMITH CATALOG BUYERS SPEND BETWEEN $1.99 AND $500 ON A WIDE RANGE OF PET PRODUCTS, INCLUDING: HEALTHCARE, MEDICATIONS, AND NUTRITIONAL SUPPLEMENTS; BED, TOYS, AND FURNITURE; BISCUITS, BONES, AND TREATS; HOUSES, CRATES, CAGES, AND KENNELS; COLLARS, LEADS, AND NAMETAGS; SHAMPOOS, BRUSHES, COMBS, AND CLIPPERS; STAIN, ODOR, AND SANITATION PRODUCTS, GATES, FENCES, PENS, AND ELECTRONIC CONTAINMENT SYSTEMS; BOOKS AND VIDEOS ON BREEDS, TRAININGS AND HEALTHCARE; CLOTHING FOR PETS; HOLIDAY GIFTS FOR PETS AND PET LOVERS.
IN ADDITION TO THE PET MARKET, THIS AUDIENCE IS ALSO HIGHLY RESPONSIVE TO GIFT AND MERCHANDISE, CREDIT CARD, AND FUNDRAISING OFFERS.

SRDS Classification
USA Consumer 589B Pets

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $10.00 M extra (min. 100.00)
E-mail $75.00 fee
FTP $75.00 fee