Doctors Foster and Smith Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 1, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 8,000.

SelectionsCountsPrice per/M
Total universe*$100.00

(*) Inquire for counts. Exchange only.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Dog/Cat$15.00Mextra
Gender$6.00Mextra
50.00+ Buyers$20.00Mextra
75.00+ Buyers$25.00Mextra
100.00+ Buyers$30.00Mextra
SCF$6.00Mextra
State$6.00Mextra
Zip$10.00Mextra
Zip Tape Set Up$50.00fee
Key Coding$1.00Mextra
3 Month$15.00Mextra
6 Month$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of high-quality pet care products that are affordably prices and easily accessible twenty-four hours a day.
70% female.
Average unit of sale $70.

———- DATACARD DESCRIPTION ———-
FROM ITS INCEPTION IN 1983, THE DOCTORS FOSTER & SMITH CATALOG HAS PROVIDED ITS CUSTOMERS WITH A WIDE-SELECTION OF HIGH-QUALITY PET CARE PRODUCTS THAT ARE AFFORDABLY PRICES AND EASILY ACCESSIBLE TWENTY-FOUR HOURS A DAY. UP TO 20% OF THIS 160-PAGE CATALOG IS DEDICATED TO EDUCATING PET OWNERS ABOUT THE CARE AND WELL-BEING OF THEIR BELOVED COMPANIONS, CREATING A CUSTOMER BASE THAT IS LOYAL, TRUSTING, AND ENTHUSIASTIC ABOUT CARING FOR THEIR DOGS AND CATS. DOCTORS FOSTER & SMITH ARE CATALOG LEADERS IN BRINGING NEW AND INNOVATIVE PET PRODUCTS TO THE CONSUMER MARKET.
DOCTORS FOSTER & SMITH CATALOG BUYERS SPEND BETWEEN $1.99 AND $500 ON A WIDE RANGE OF PET PRODUCTS, INCLUDING: HEALTHCARE, MEDICATIONS, AND NUTRITIONAL SUPPLEMENTS; BED, TOYS, AND FURNITURE; BISCUITS, BONES, AND TREATS; HOUSES, CRATES, CAGES, AND KENNELS; COLLARS, LEADS, AND NAMETAGS; SHAMPOOS, BRUSHES, COMBS, AND CLIPPERS; STAIN, ODOR, AND SANITATION PRODUCTS, GATES, FENCES, PENS, AND ELECTRONIC CONTAINMENT SYSTEMS; BOOKS AND VIDEOS ON BREEDS, TRAININGS AND HEALTHCARE; CLOTHING FOR PETS; HOLIDAY GIFTS FOR PETS AND PET LOVERS.
IN ADDITION TO THE PET MARKET, THIS AUDIENCE IS ALSO HIGHLY RESPONSIVE TO GIFT AND MERCHANDISE, CREDIT CARD, AND FUNDRAISING OFFERS.

SRDS Classification
USAConsumer589BPets

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$10.00Mextra(min. 100.00)
E-mail$75.00fee
FTP$75.00fee