Domestications ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Universe 142,939 *$110.00
   12 month buyers 46,802 +11.00

(*) Fundraiser, 70.00/M. 1 month buyers, plus 26.00/M; 3 month buyers, plus 19.00/M. One month select is subject to list owner approval
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
$100+ Buyers $41.00 M extra
$150+ Buyers $46.00 M extra
$200+ Buyers $51.00 M extra
$25+ Buyers $11.00 M extra
$50+ Buyers $21.00 M extra
$75+ Buyers $31.00 M extra
12 Month Hotline $11.00 M extra
3 Month Hotline $19.00 M extra
6 Month Hotline $14.00 M extra
ALEXA Demographic Enhancement: $11.00 M extra
ALEXA RFM & Product Enhancements $8.00 M extra
Change Of Address $16.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $8.00 M extra
Internet/Internet Only $11.00 M extra
Key Coding $2.00 M extra
Monthly Hotline $26.00 M extra
Multi Buyers $6.00 M extra
Omit Housefile $50.00 fee
Product $16.00 M extra
Religion / Religious $10.00 M extra
Run Charge $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
ALEXA Demographic Enhancements:
Presence Of Children (ages 0-2, 3-5, 6-10, 11-15, 16-17) $11.00 M extra
Children’s Gender $11.00 M extra
Age (18-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75+) $11.00 M extra
Income (0-19K, 20-49K, 50-74K, 75-100K, 101-149K, 150-199K, 200K+) $11.00 M extra
ALEXA RFM And Product Enhancements:
Recency $11.00 M extra
Frequency $11.00 M extra
Distinct Clients $11.00 M extra
Number Of Titles $11.00 M extra
———- SUMMARY DESCRIPTION ———-
ALEXA enhanced file of catalog buyers of comforters, bed linens, pillows, draperies, children’s sheet sets, oriental rugs and a wide variety of decorative accessories for the home.
9% male, 91% female; ages 45-65.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE DOMESTICATIONS CATALOG IS FILLED WITH QUALITY COMFORTERS, BED LINENS, PILLOWS, DRAPERIES, CHILDREN’S SHEET SETS, ORIENTAL RUGS AND A WIDE VARIETY OF DECORATIVE ACCESSORIES FOR THE HOME. THE FILE CONTAINS MOSTLY HOMEOWNERS WITH CHILDREN OF ALL AGES. MOST ARE MARRIED AND COLLEGE EDUCATED.

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Cartridge $30.00 fee