Domestications ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Universe142,939*$110.00
   12 month buyers46,802+11.00

(*) Fundraiser, 70.00/M. 1 month buyers, plus 26.00/M; 3 month buyers, plus 19.00/M. One month select is subject to list owner approval
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
$100+ Buyers$41.00Mextra
$150+ Buyers$46.00Mextra
$200+ Buyers$51.00Mextra
$25+ Buyers$11.00Mextra
$50+ Buyers$21.00Mextra
$75+ Buyers$31.00Mextra
12 Month Hotline$11.00Mextra
3 Month Hotline$19.00Mextra
6 Month Hotline$14.00Mextra
ALEXA Demographic Enhancement:$11.00Mextra
ALEXA RFM & Product Enhancements$8.00Mextra
Change Of Address$16.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$8.00Mextra
Internet/Internet Only$11.00Mextra
Key Coding$2.00Mextra
Monthly Hotline$26.00Mextra
Multi Buyers$6.00Mextra
Omit Housefile$50.00fee
Product$16.00Mextra
Religion / Religious$10.00Mextra
Run Charge$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
ALEXA Demographic Enhancements:
Presence Of Children (ages 0-2, 3-5, 6-10, 11-15, 16-17)$11.00Mextra
Children’s Gender$11.00Mextra
Age (18-24, 25-34, 35-44, 45-54, 55-64, 65-74, 75+)$11.00Mextra
Income (0-19K, 20-49K, 50-74K, 75-100K, 101-149K, 150-199K, 200K+)$11.00Mextra
ALEXA RFM And Product Enhancements:
Recency$11.00Mextra
Frequency$11.00Mextra
Distinct Clients$11.00Mextra
Number Of Titles$11.00Mextra
———- SUMMARY DESCRIPTION ———-
ALEXA enhanced file of catalog buyers of comforters, bed linens, pillows, draperies, children’s sheet sets, oriental rugs and a wide variety of decorative accessories for the home.
9% male, 91% female; ages 45-65.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE DOMESTICATIONS CATALOG IS FILLED WITH QUALITY COMFORTERS, BED LINENS, PILLOWS, DRAPERIES, CHILDREN’S SHEET SETS, ORIENTAL RUGS AND A WIDE VARIETY OF DECORATIVE ACCESSORIES FOR THE HOME. THE FILE CONTAINS MOSTLY HOMEOWNERS WITH CHILDREN OF ALL AGES. MOST ARE MARRIED AND COLLEGE EDUCATED.

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Cartridge$30.00fee