Domestications Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe115,694*$110.00
12 month buyers2,280+11.00

(*) Fundraiser, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$41.00Mextra
150.00+ Buyers$46.00Mextra
200.00+ Buyers$51.00Mextra
25.00+ Buyers$11.00Mextra
50.00+ Buyers$21.00Mextra
75.00+ Buyers$31.00Mextra
12 Month Hotline$11.00Mextra
3 Month Hotline$19.00Mextra
6 Month Hotline$14.00Mextra
Change Of Address$16.00Mextra
Ethnic/Ethnicity$10.00Mextra
Gender$8.00Mextra
Internet/Internet Only$11.00Mextra
Monthly Hotline$26.00Mextra
Multi-buyers$6.00Mextra
Omit Housefile$50.00fee
Product$16.00Mextra
Religion/Religious$10.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
Run Charge$8.00Mextra
Genesis Demographic Enhancements$11.00Mextra
Genesis RFM & Product Enhancements$8.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Domestications catalog.
9% male, 91% female.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE DOMESTICATIONS CATALOG IS FILLED WITH QUALITY COMFORTERS AND BED LINENS, PILLOWS, DRAPERIES, CHILDREN’S SHEET SETS, ORIENTAL RUGS AND A WIDE VARIETY OF DECORATIVE ACCESSORIES FOR THE HOME. THE FILE CONTAINS MOSTLY HOMEOWNERS WITH CHILDREN OF ALL AGES. MOST ARE MARRIED AND ARE COLLEGE-EDUCATED.
AVERAGE INCOME: $53,000.00+

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Cartridge$30.00fee