Domestications Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Apr 17, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 115,694 *$110.00
12 month buyers 2,280 +11.00

(*) Fundraiser, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $41.00 M extra
150.00+ Buyers $46.00 M extra
200.00+ Buyers $51.00 M extra
25.00+ Buyers $11.00 M extra
50.00+ Buyers $21.00 M extra
75.00+ Buyers $31.00 M extra
12 Month Hotline $11.00 M extra
3 Month Hotline $19.00 M extra
6 Month Hotline $14.00 M extra
Change Of Address $16.00 M extra
Ethnic/Ethnicity $10.00 M extra
Gender $8.00 M extra
Internet/Internet Only $11.00 M extra
Monthly Hotline $26.00 M extra
Multi-buyers $6.00 M extra
Omit Housefile $50.00 fee
Product $16.00 M extra
Religion/Religious $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Run Charge $8.00 M extra
Genesis Demographic Enhancements $11.00 M extra
Genesis RFM & Product Enhancements $8.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of merchandise from Domestications catalog.
9% male, 91% female.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE DOMESTICATIONS CATALOG IS FILLED WITH QUALITY COMFORTERS AND BED LINENS, PILLOWS, DRAPERIES, CHILDREN’S SHEET SETS, ORIENTAL RUGS AND A WIDE VARIETY OF DECORATIVE ACCESSORIES FOR THE HOME. THE FILE CONTAINS MOSTLY HOMEOWNERS WITH CHILDREN OF ALL AGES. MOST ARE MARRIED AND ARE COLLEGE-EDUCATED.
AVERAGE INCOME: $53,000.00+

SRDS Classification
USA Consumer 558 Home & Home Service

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Cartridge $30.00 fee