DonorBase®

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided

Selections Counts Price per/M
Charitable donors 62,827,855 *$85.00
Animal donors 10,004,786 $85.00
Arts donors 2,855,506 $85.00
Environmental donors 9,687,315 $85.00
Health donors 19,965,251 $85.00
Humanitarian / social service 13,505,040 $85.00
International relief 7,006,560 $85.00
Political (conservative) 774,716 $85.00
Political (liberal) 3,629,367 $85.00
Public benefit/advocacy 17,894,181 $85.00
Religious 4,228,081 $85.00

(*) Donor re-activation, 40.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Category
Recency
Dollar Amount
Gender $3.00 M extra
Age Range $7.50 M extra
Income $7.50 M extra
Religion $12.50 M extra
Ethnicity $12.50 M extra
Child Age Range $10.00 M extra
Occupation $7.50 M extra
Credit Cards $12.50 M extra
Lifestyle $7.50 M extra
Run Charge $10.00 M extra
State $7.00 M extra
SCF $7.00 M extra
Zip $7.00 M extra
———- SUMMARY DESCRIPTION ———-
DonorBase® is a cooperative prospecting database devoted exclusively to nonprofits and fundraisers.
48% male, 52% female.
———- DATACARD DESCRIPTION ———-
DONORBASE® (WWW.DONORBASE.COM) IS A COOPERATIVE PROSPECTING DATABASE DEVOTED EXCLUSIVELY TO NONPROFITS AND FUNDRAISERS. DONORBASE® IDENTIFIES RESPONSIVE DIRECT MAIL DONOR PROSPECTS FOR ACQUISITION CAMPAIGNS, AND RE-ACTIVE LAPSED DONORS.
MEMBERS PARTICIPATE IN DONORBASE® BY SHARING THEIR DONOR INFORMATION WITHIN A SECURE MARKETING DATABASE. EACH MEMBER USES THE COMBINED DATABASE TO EXTRACT THE NEW PROSPECTS NEEDED FOR THEIR DIRECT MAIL CAMPAIGNS.
FOR NEW DONOR ACQUISITION, DONORBASE® EVALUATES THE DEMOGRAPHIC, LIFESTYLE, AND DONOR TRANSACTION (RFM) INFORMATION FOR EACH CLIENT, COMPARING THIS INFORMATION TO THE NATIONAL AVERAGE AND TO INFORMATION MAINTAINED WITHIN DONORBASE®. REVIEW OF THESE DETAILED REPORTS ENABLES MEMBERS TO IDENTIFY WHICH DONORBASE® PROSPECTS ARE BEST SUITED FOR THEIR ACQUISITION CAMPAIGNS.
DONORBASE® OFFERS LAPSED DONOR REACTIVATION BY IDENTIFYING WHICH LAPSED DONORS ARE CURRENTLY DONATING TO OTHER CHARITIES, THEN PROVIDING ADDITIONAL CATEGORICAL, RFM, AND DEMOGRAPHIC ATTRIBUTES FOR OPTIMIZED LIST SELECTION.
HOUSEFILE RECORDS ARE SUPPRESSED DURING ORDER FULFILLMENT TO PROVIDE PROSPECT NAMES UNIQUE TO CURRENT DONORS.

SRDS Classification
USA Consumer 592 Political & Social Topics

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
Modem $50.00 fee
FTP $50.00 fee
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