Dr. Leonard’s Healthcare Catalog Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 726,063 *$70.00
3 month Donors 234,367 *$70.00
   6 month Donors 421,860 *$70.00
   12 month Donors 726,063 *$70.00
Apogee enhancement:
12 month Donations to Specific Causes:
   Animal Welfare 9,215 +15.00
   Children’s Charities 44,683 +15.00
   Catholic Charities 94,176 +15.00
   Ethnic 11,824 +15.00
   Health/Disease Specific 86,144 +15.00
   Nature/Wildlife/Environmental 41,658 +15.00
   Domestic & International Relief 25,124 +15.00
   Christian (non Catholic) Religion 12,129 +15.00
   Social Services 72,119 +15.00
   Veterans Assistance 77,181 +15.00

(*) 15.00/M Apogee Enhancement fee applies and covers all Apogee selects.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
100.00+buyers $26.00 M extra
25.00+buyers $11.00 M extra
50.00+buyers $16.00 M extra
75.00+buyers $21.00 M extra
Cash Or Credit Card $11.00 M extra
Gender $8.00 M extra
Last Purchase, Average Purchase $8.00 M extra
Multi-buyers Or Single Purchase $11.00 M extra
Runing Charges $10.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Dr. Leonard’s healthcare donors who are members of Apogee.
27% male, 63% female; average age 50.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
THE DR. LEONARD’S FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE DR. LEONARD’S DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
DR. LEONARD’S, THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FR4OM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP Posting To Donnelley FTP $50.00 fee