Dr. Leonard’s Healthcare Catalog Buyers TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,250,954*$90.00
1 month buyers174,555$110.00
   3 month buyers443,221$105.00
   6 month buyers771,506$100.00
   12 month buyers1,250,954$95.00
1 month change of address8,572$80.00
TargetReady Model 3 month:
   Rock climbing scuba diving surfing mtn bike etc.16,179$90.00
   Own or use utility/sport ATV for recreation or work97,243$90.00
   Annutity value over 10K157,138$90.00
   Cellular/digital phone personal use over 100.00/Month12,844$90.00
   Spend over 200.00 per year for games or hardware7,478$90.00
   Visited theme parks at least 5 days per year12,951$90.00
   Purchase diaperformula or baby food regularly14,102$90.00
   Purchase non-basic cat products56,072$90.00
   Consider self as very conservative74,586$90.00
   Cook for fun at least once a week34,340$90.00
   Cook from scratch over 20 times past 6 months101,484$90.00
   Belong to a country club84,210$90.00
   Credit card rewards such as cashgiftairlineshotelgasdept/retail44,908$90.00
   Cruise at least once in past 3 years75,948$90.00
   Enrolled in a diet control organization or club52,397$90.00
   Purchase non-basic dog products49,269$90.00
   PBS/NPR donors with annual overall contribution over 100.00114,886$90.00
   Foreign travel for vacation by plane at least 2 times past 3 years27,514$90.00
   Business trip by plane at least 5 times per year16,810$90.00
   Fly at least 5 times per year28,034$90.00
   Freshwater fishing at least once a month63,742$90.00
   Garden and property maintenance over 800.00 per year59,383$90.00
   Purchased green products/participated environmental causes53,751$90.00
   Purchased at least 25 books per year69,837$90.00
   Use coupons often94,192$90.00
   Visited family restaurants at least 8 times per month103,180$90.00
   Frozen complete dinners at least 9 times past 6 months65,832$90.00
   Investment transaction at least 10 times per year43,955$90.00
   Pay-per-view movies at least 4 times per year10,847$90.00
   Pay-per-view sports at least 2 times per year22,527$90.00
   Use vitamin & dietary supplement over 20 times per week150,738$90.00
   Purchased multiple types of high-end electronic products11,886$90.00
   High-end sporting equipment purchase over 250.0024,828$90.00
   Invested in high risk/high return vehicles51,482$90.00
   Total security value over 150K81,573$90.00
   Total stock vale over 100k48,313$90.00
   Bachelor or higher degree40,856$90.00
   Home Improvement over 1,000.00 per year24,374$90.00
   Hunting with rifleshotgunbow & arroq48,870$90.00
   Consider self as an impulse buyer94,999$90.00
   International long distance calls at least 4 times per month58,030$90.00
   Consider self as somewhat conservative65,220$90.00
   Consider self as somewhat liberal31,303$90.00
   Consider self as very liberal40,664$90.00
   Purchased life insurance via agent49,662$90.00
   Attended live theater at least 2 times per year60,401$90.00
   Low-end sporting equipment purchase over 50.0018,629$90.00
   Invested in low risk/low return vehicles129,688$90.00
   Own or lease luxury car81,504$90.00
   Stayed in luxury hotels for personal/vacation past 12 months40,995$90.00
   Attended classical music concert at least 2 times per year73,295$90.00
   Attended country music concert at elast 2 times per year76,675$90.00
   Attended rock music concert at least 2 times per year15,972$90.00
   Used services such as H&R BlockJackson Hewittor similar40,785$90.00
   Writtenspokenparticipated groups to lead opinions43,603$90.00
   Buy food labeled as natural/organic59,996$90.00
   Hikingcanoejet skisnorkelingwater skitc.13,778$90.00
   Physical fitness/regual exercise at least 2 times per week at clubs23,018$90.00
   Power boating as activity36,997$90.00
   Tax preparationdone by CPA or other professionals53,810$90.00
   Religious donors with annual overall contribution over 250.0075,053$90.00
   Car rental for business and personal use at leat 3 times per year31,880$90.00
   Insured for travelidentity theftdisabilityaccidentallifeand/or joinedx auto club47,687$90.00
   Saltwater fishing at least once a year58,882$90.00
   Shop to relax and spend rather than saving56,351$90.00
   Attended college basketball games past year17,924$90.00
   Attended college football games past year11,592$90.00
   Attended golf tournaments past year33,014$90.00
   Attended NASCAR races past year26,643$90.00
   Attended professional baseball games past year22,245$90.00
   Attended professional basketball games past year20,057$90.00
   Attended professional football games past year16,198$90.00
   Attended professional wresting events past year30,881$90.00
   Attended soccer matches past year11,286$90.00
   Attended tennis matches past year25,690$90.00
   Own timeshare residence33,133$90.00
   Drink wine 5+ glass per week104,344$90.00

(*) Fundraiser rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Target Ready-3 Mos.
25.00+buyers$11.00Mextra
50.00+buyers$16.00Mextra
75.00+buyers$21.00Mextra
100.00+ Buyers$26.00Mextra
Age, Income$12.00Mextra
Cash Or Credit Card$11.00Mextra
Dwelling Type, Home Owner$8.00Mextra
Gender/Sex$8.00Mextra
Last Purchase, Average Purchase$8.00Mextra
Multi-buyers Or Single Purchase$11.00Mextra
Presence Of Children$12.00Mextra
Product$15.00Mextra
Running Charge$10.00Mextra
SCF$8.00Mextra
Size: Sm/Md/Lg/X-Lg$16.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Dollar
Key Coding$4.00Mextra
———- SUMMARY DESCRIPTION ———-
Infogroup’s Target Ready Models have been applied to the Dr. Leonard’s healthcare catalog file.
27% male, 63% female; average age 45.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
DR. LEONARD’S,THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG.
THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
AVERAGE INCOME: $20,000.00-$75,000.00

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee