Dr. Leonard’s Healthcare Catalog Buyers TargetReady Models

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,250,954 *$90.00
1 month buyers 174,555 $110.00
   3 month buyers 443,221 $105.00
   6 month buyers 771,506 $100.00
   12 month buyers 1,250,954 $95.00
1 month change of address 8,572 $80.00
TargetReady Model 3 month:
   Rock climbing scuba diving surfing mtn bike etc. 16,179 $90.00
   Own or use utility/sport ATV for recreation or work 97,243 $90.00
   Annutity value over 10K 157,138 $90.00
   Cellular/digital phone personal use over 100.00/Month 12,844 $90.00
   Spend over 200.00 per year for games or hardware 7,478 $90.00
   Visited theme parks at least 5 days per year 12,951 $90.00
   Purchase diaperformula or baby food regularly 14,102 $90.00
   Purchase non-basic cat products 56,072 $90.00
   Consider self as very conservative 74,586 $90.00
   Cook for fun at least once a week 34,340 $90.00
   Cook from scratch over 20 times past 6 months 101,484 $90.00
   Belong to a country club 84,210 $90.00
   Credit card rewards such as cashgiftairlineshotelgasdept/retail 44,908 $90.00
   Cruise at least once in past 3 years 75,948 $90.00
   Enrolled in a diet control organization or club 52,397 $90.00
   Purchase non-basic dog products 49,269 $90.00
   PBS/NPR donors with annual overall contribution over 100.00 114,886 $90.00
   Foreign travel for vacation by plane at least 2 times past 3 years 27,514 $90.00
   Business trip by plane at least 5 times per year 16,810 $90.00
   Fly at least 5 times per year 28,034 $90.00
   Freshwater fishing at least once a month 63,742 $90.00
   Garden and property maintenance over 800.00 per year 59,383 $90.00
   Purchased green products/participated environmental causes 53,751 $90.00
   Purchased at least 25 books per year 69,837 $90.00
   Use coupons often 94,192 $90.00
   Visited family restaurants at least 8 times per month 103,180 $90.00
   Frozen complete dinners at least 9 times past 6 months 65,832 $90.00
   Investment transaction at least 10 times per year 43,955 $90.00
   Pay-per-view movies at least 4 times per year 10,847 $90.00
   Pay-per-view sports at least 2 times per year 22,527 $90.00
   Use vitamin & dietary supplement over 20 times per week 150,738 $90.00
   Purchased multiple types of high-end electronic products 11,886 $90.00
   High-end sporting equipment purchase over 250.00 24,828 $90.00
   Invested in high risk/high return vehicles 51,482 $90.00
   Total security value over 150K 81,573 $90.00
   Total stock vale over 100k 48,313 $90.00
   Bachelor or higher degree 40,856 $90.00
   Home Improvement over 1,000.00 per year 24,374 $90.00
   Hunting with rifleshotgunbow & arroq 48,870 $90.00
   Consider self as an impulse buyer 94,999 $90.00
   International long distance calls at least 4 times per month 58,030 $90.00
   Consider self as somewhat conservative 65,220 $90.00
   Consider self as somewhat liberal 31,303 $90.00
   Consider self as very liberal 40,664 $90.00
   Purchased life insurance via agent 49,662 $90.00
   Attended live theater at least 2 times per year 60,401 $90.00
   Low-end sporting equipment purchase over 50.00 18,629 $90.00
   Invested in low risk/low return vehicles 129,688 $90.00
   Own or lease luxury car 81,504 $90.00
   Stayed in luxury hotels for personal/vacation past 12 months 40,995 $90.00
   Attended classical music concert at least 2 times per year 73,295 $90.00
   Attended country music concert at elast 2 times per year 76,675 $90.00
   Attended rock music concert at least 2 times per year 15,972 $90.00
   Used services such as H&R BlockJackson Hewittor similar 40,785 $90.00
   Writtenspokenparticipated groups to lead opinions 43,603 $90.00
   Buy food labeled as natural/organic 59,996 $90.00
   Hikingcanoejet skisnorkelingwater skitc. 13,778 $90.00
   Physical fitness/regual exercise at least 2 times per week at clubs 23,018 $90.00
   Power boating as activity 36,997 $90.00
   Tax preparationdone by CPA or other professionals 53,810 $90.00
   Religious donors with annual overall contribution over 250.00 75,053 $90.00
   Car rental for business and personal use at leat 3 times per year 31,880 $90.00
   Insured for travelidentity theftdisabilityaccidentallifeand/or joinedx auto club 47,687 $90.00
   Saltwater fishing at least once a year 58,882 $90.00
   Shop to relax and spend rather than saving 56,351 $90.00
   Attended college basketball games past year 17,924 $90.00
   Attended college football games past year 11,592 $90.00
   Attended golf tournaments past year 33,014 $90.00
   Attended NASCAR races past year 26,643 $90.00
   Attended professional baseball games past year 22,245 $90.00
   Attended professional basketball games past year 20,057 $90.00
   Attended professional football games past year 16,198 $90.00
   Attended professional wresting events past year 30,881 $90.00
   Attended soccer matches past year 11,286 $90.00
   Attended tennis matches past year 25,690 $90.00
   Own timeshare residence 33,133 $90.00
   Drink wine 5+ glass per week 104,344 $90.00

(*) Fundraiser rate, 70.00/M; publisher rate, 75.00/M; financial/insurance rate, 75.00/M; food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Target Ready-3 Mos.
25.00+buyers $11.00 M extra
50.00+buyers $16.00 M extra
75.00+buyers $21.00 M extra
100.00+ Buyers $26.00 M extra
Age, Income $12.00 M extra
Cash Or Credit Card $11.00 M extra
Dwelling Type, Home Owner $8.00 M extra
Gender/Sex $8.00 M extra
Last Purchase, Average Purchase $8.00 M extra
Multi-buyers Or Single Purchase $11.00 M extra
Presence Of Children $12.00 M extra
Product $15.00 M extra
Running Charge $10.00 M extra
SCF $8.00 M extra
Size: Sm/Md/Lg/X-Lg $16.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Dollar
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Infogroup’s Target Ready Models have been applied to the Dr. Leonard’s healthcare catalog file.
27% male, 63% female; average age 45.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
DR. LEONARD’S,THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG.
THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
AVERAGE INCOME: $20,000.00-$75,000.00

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee