Dr. Leonard’s Healthcare Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,915,899*$90.00
1 month buyers174,555$110.00
   3 month buyers443,221$105.00
   6 month buyers771,506$100.00
   12 month buyers1,250,954$95.00
   24 month buyers1,915,899$90.00
50.00+:
   1 month97,766+16.00
   3 months274,102+16.00
   6 months373,480+16.00
   12 months780,503+16.00
75.00+:
   1 month80,481+21.00
   3 months222,392+21.00
   6 months391,905+21.00
   12 months614,437+21.00
100.00+
   1 month67,260+26.00
   3 months183,516+26.00
   6 months319,660+26.00
   12 months493,499+26.00
Totals:
   1 month134,265$110.00
   3 months384,234$105.00
   6 months710,438$100.00
   12 months1,155,398$95.00
Product count:
   12 months ailment1,162,663+15.00
   12 months apparel765,515+15.00
   12 months pet products97,270+15.00
   12 months exercise118,951+15.00
   12 months home decor244,711+15.00
   12 months collectibles224,663+15.00
   12 months general merchandise505,180+15.00
   12 months health/beauty693,789+15.00
   12 months housewares827,994+15.00
   12 months ingestibles809,400+15.00
   12 months personal care569,343+15.00
   12 months mobility/adapability616,689+15.00
   12 months shoes531,440+15.00
   12 months eyewear271,502+15.00

(*) Fundraiser rate, 70.00/M; Publisher rate, 75.00/M; Financial/insurance rate, 75.00/M; Food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$26.00Mextra
25.00+ Buyers$11.00Mextra
50.00+ Buyers$16.00Mextra
75.00+ Buyers$21.00Mextra
Age/Income$12.00Mextra
Credit Card Or Cash Buyers$11.00Mextra
Dwelling Type/Homeowner$8.00Mextra
Gender$8.00Mextra
Last Purchase, Average Purchase$8.00Mextra
Multi/Single Buyers$11.00Mextra
Presence Of Children$12.00Mextra
Product$15.00Mextra
Run Charges$10.00Mextra
Size: Sm/Med/Lg/Extra Lg$16.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$4.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of discounted healthcare, personal care and home accessory products.
27% male, 63% female; average age 50.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
DR. LEONARD’S, THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
PRODUCT SELECTS:
APPAREL ,SHOES, BED AND BATH, GENERAL HEALTH AIDS, GARDENING AND OUTDOOR,
HEALTH/BEAUTY, KITCHEN, EXERCISE.
AVERAGE INCOME – 50,000

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee
FTP$50.00fee