Dr. Leonard’s Healthcare Catalog Buyers

———- SRDS UPDATED/CONFIRMED ———-
Aug 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,915,899 *$90.00
1 month buyers 174,555 $110.00
   3 month buyers 443,221 $105.00
   6 month buyers 771,506 $100.00
   12 month buyers 1,250,954 $95.00
   24 month buyers 1,915,899 $90.00
50.00+:
   1 month 97,766 +16.00
   3 months 274,102 +16.00
   6 months 373,480 +16.00
   12 months 780,503 +16.00
75.00+:
   1 month 80,481 +21.00
   3 months 222,392 +21.00
   6 months 391,905 +21.00
   12 months 614,437 +21.00
100.00+
   1 month 67,260 +26.00
   3 months 183,516 +26.00
   6 months 319,660 +26.00
   12 months 493,499 +26.00
Totals:
   1 month 134,265 $110.00
   3 months 384,234 $105.00
   6 months 710,438 $100.00
   12 months 1,155,398 $95.00
Product count:
   12 months ailment 1,162,663 +15.00
   12 months apparel 765,515 +15.00
   12 months pet products 97,270 +15.00
   12 months exercise 118,951 +15.00
   12 months home decor 244,711 +15.00
   12 months collectibles 224,663 +15.00
   12 months general merchandise 505,180 +15.00
   12 months health/beauty 693,789 +15.00
   12 months housewares 827,994 +15.00
   12 months ingestibles 809,400 +15.00
   12 months personal care 569,343 +15.00
   12 months mobility/adapability 616,689 +15.00
   12 months shoes 531,440 +15.00
   12 months eyewear 271,502 +15.00

(*) Fundraiser rate, 70.00/M; Publisher rate, 75.00/M; Financial/insurance rate, 75.00/M; Food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $26.00 M extra
25.00+ Buyers $11.00 M extra
50.00+ Buyers $16.00 M extra
75.00+ Buyers $21.00 M extra
Age/Income $12.00 M extra
Credit Card Or Cash Buyers $11.00 M extra
Dwelling Type/Homeowner $8.00 M extra
Gender $8.00 M extra
Last Purchase, Average Purchase $8.00 M extra
Multi/Single Buyers $11.00 M extra
Presence Of Children $12.00 M extra
Product $15.00 M extra
Run Charges $10.00 M extra
Size: Sm/Med/Lg/Extra Lg $16.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $4.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order catalog buyers of discounted healthcare, personal care and home accessory products.
27% male, 63% female; average age 50.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
DR. LEONARD’S, THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
PRODUCT SELECTS:
APPAREL ,SHOES, BED AND BATH, GENERAL HEALTH AIDS, GARDENING AND OUTDOOR,
HEALTH/BEAUTY, KITCHEN, EXERCISE.
AVERAGE INCOME – 50,000

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee