Dr. Leonard’s Healthcare – Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,794,485 *$90.00
Universe for Modeled Selections 1,794,485 +30.00

(*) Food rate, 80.00/M; fundraising rate, 70.00/M; publishers/insurance, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names $30.00 M extra
Modeled Names Fee Applies On 10,000 $300.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland direct members can now apply their models to the Dr. Leonard’s names to connect with their ideal customer type for the highest rate of response.
23% male, 67% female; average age 45.
Average unit of sale $52.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE DR. LEONARD’S NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVAILABLE WILAND MODELS INCLUDE:
BEST DONOR, BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE,LIST AFFINITY, EXPANDED UNIVERSE,INCREMENTAL DEPTH, DYNAMIC INTERACTION.
DR. LEONARD’S, THE NATION’S LEADING DISCOUNT HEALTHCARE CATALOG, REACHES A MATURE, MAIL-RESPONSIVE AUDIENCE THAT HAS PURCHASED FROM THE WIDE SELECTION OF HEALTHCARE, PERSONAL CARE AND HOME ACCESSORY PRODUCTS FOUND IN DR. LEONARD’S EXCLUSIVE CATALOG. THESE INDIVIDUALS ENJOY THE CONVENIENCE OF DIRECT MAIL AND HAVE COME TO RELY ON A VARIED MIX OF QUALITY ITEMS FOR THEIR HEALTH AND FOR THEIR HOMES.
AVERAGE INCOME: $20,000-$75,000

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee