Draper’s & Damon’s Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 396,724 *$120.00

(*) Food mailer rate, 80.00/M; fundraiser/publisher, 65.00/M.
Net name arrangement (50,000 minimum) 85%, plus 10.00/M running charges

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Gender $5.00 M extra
Zip $5.00 M extra
Age $5.00 M extra
Modeled Names (300.00 Flat If Quantity Is Less Than 10,000 Names) $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Draper’s and Damon’s names to connect with their ideal customer type for the highest rate of response.
95% female.
Average unit of sale $110.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO DRAPER’S AND DAMON’S NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
DRAPER’S & DAMON’S OFFERS A CAREFREE COLLECTION OF FINE-QUALITY APPAREL, JEWELRY AND FOOTWEAR DESIGNED TO MEET THE LIFESTYLE DEMANDS OF TODAY’S BUSY WOMAN. FROM LUNCHEON ENGAGEMENTS TO RELAXING AT HOME, THERE ARE ENSEMBLES DESIGNED FOR EVERY MOMENT OF HER ACTIVE LIFESTYLE.
AVERAGE INCOME: $65,000.00

SRDS Classification
USA Consumer 612 Women’s

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee