Draper’s & Damon’s Women’s Fashion

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe397,523*$120.00
   1 month buyers45,122+37.00
   3 month buyers115,267+22.00
   6 month buyers168,549+17.00
   12 month buyers268,592+12.00
   24 day buyers397,523$120.00
6 months:
   50.00+160,533+27.00
   75.00+154,274+32.00
   100.00+148,477+42.00
   150.00+138,704+52.00
   Total168,549$120.00
12 months:
   50.00+253,499+27.00
   75.00+241,891+32.00
   100.00+231,144+42.00
   150.00+213,683+52.00
   Total268,592$120.00
Size/product:
   12 month womens112,076+29.00
12 month petite
   12 month misses214,404+29.00
   12 month shoes31,383+29.00
In house credit buyers:
   In house credit buyers47,543+10.00

(*) Fundraiser/publisher, 65.00/M; food mailer rate, 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$42.00Mextra
150.00+ Buyers$52.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
1 Month Hotline$37.00Mextra
12 Month Hotline$12.00Mextra
3 Month Hotline$22.00Mextra
6 Month Hotline$17.00Mextra
Average Purchase$12.00Mextra
Gender$10.00Mextra
Multibuyers$7.00Mextra
Product$17.00Mextra
Size Counts$29.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Dollar Counts
Size/Products Counts$29.00Mextra
Running Charge$10.00Mextra
In House Credit Buyers$10.00Mextra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of fashions for mature women.
95% female.
Average unit of sale $125.

———- DATACARD DESCRIPTION ———-
A CAREFREE COLLECTION OF FINE-QUALITY APPAREL DESIGNED TO MEET THE LIFESTYLE DEMANDS OF TODAY’S BUSY WOMAN. FROM LUNCHEON ENGAGEMENTS TO RELAXING AT HOME, THERE ARE ENSEMBLES DESIGNED FOR EVERY MOMENT OF HER ACTIVE LIFESTYLE.
THESE AFFLUENT, WELL DRESSED WOMEN HAVE AN AVERAGE AGE OF 65+ AND MAKE EXCELLENT PROSPECTS FOR A VARIETY OF OFFERS, INCLUDING UPSCALE FASHION APPAREL, GIFTS, CASUAL WEAR, JEWELRY, GARDENING ACCESSORIES, HOME DECOR, PUBLICATIONS, FUNDRAISERS AND MORE.
AVERAGE INCOME: $65,000

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$59.00fee