Draper’s & Damon’s Women’s Fashion

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 397,523 *$120.00
   1 month buyers 45,122 +37.00
   3 month buyers 115,267 +22.00
   6 month buyers 168,549 +17.00
   12 month buyers 268,592 +12.00
   24 day buyers 397,523 $120.00
6 months:
   50.00+ 160,533 +27.00
   75.00+ 154,274 +32.00
   100.00+ 148,477 +42.00
   150.00+ 138,704 +52.00
   Total 168,549 $120.00
12 months:
   50.00+ 253,499 +27.00
   75.00+ 241,891 +32.00
   100.00+ 231,144 +42.00
   150.00+ 213,683 +52.00
   Total 268,592 $120.00
Size/product:
   12 month womens 112,076 +29.00
12 month petite
   12 month misses 214,404 +29.00
   12 month shoes 31,383 +29.00
In house credit buyers:
   In house credit buyers 47,543 +10.00

(*) Fundraiser/publisher, 65.00/M; food mailer rate, 80.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $42.00 M extra
150.00+ Buyers $52.00 M extra
50.00+ Buyers $27.00 M extra
75.00+ Buyers $32.00 M extra
1 Month Hotline $37.00 M extra
12 Month Hotline $12.00 M extra
3 Month Hotline $22.00 M extra
6 Month Hotline $17.00 M extra
Average Purchase $12.00 M extra
Gender $10.00 M extra
Multibuyers $7.00 M extra
Product $17.00 M extra
Size Counts $29.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Dollar Counts
Size/Products Counts $29.00 M extra
Running Charge $10.00 M extra
In House Credit Buyers $10.00 M extra
———- SUMMARY DESCRIPTION ———-
Mail order buyers of fashions for mature women.
95% female.
Average unit of sale $125.

———- DATACARD DESCRIPTION ———-
A CAREFREE COLLECTION OF FINE-QUALITY APPAREL DESIGNED TO MEET THE LIFESTYLE DEMANDS OF TODAY’S BUSY WOMAN. FROM LUNCHEON ENGAGEMENTS TO RELAXING AT HOME, THERE ARE ENSEMBLES DESIGNED FOR EVERY MOMENT OF HER ACTIVE LIFESTYLE.
THESE AFFLUENT, WELL DRESSED WOMEN HAVE AN AVERAGE AGE OF 65+ AND MAKE EXCELLENT PROSPECTS FOR A VARIETY OF OFFERS, INCLUDING UPSCALE FASHION APPAREL, GIFTS, CASUAL WEAR, JEWELRY, GARDENING ACCESSORIES, HOME DECOR, PUBLICATIONS, FUNDRAISERS AND MORE.
AVERAGE INCOME: $65,000

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $59.00 fee