Dream Products Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,249,432 *$75.00
3 month donors 267,272 $75.00
   6 month donors 452,878 $75.00
   12 month donors 611,048 $75.00
   24 month donors 1,249,432 $75.00
Apogee enhancement:
12 month donations to specific causes
   Animal welfare 99,522 +15.00
   Catholic devotional 86,484 +15.00
   Children’s health 81,593 +15.00
   Conservative causes 33,809 +15.00
   Catholic social services 178,930 +15.00
   Ethnic 27,754 +15.00
   Health/disease specific 173,739 +15.00
   Liberal causes 28,891 +15.00
   Nature/wildlife/environmental 110,849 +15.00
   Christian (non-Catholic) religion 13,835 +15.00
   Domestic relief 54,621 +15.00
   International relief 46,541 +15.00
   Social services 123,584 +15.00
   Veterans assistance 207,387 +15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Apogee Enhancement $15.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Category/Affinity
Philanthropic RFM Variables
Key Coding
———- SUMMARY DESCRIPTION ———-
Dream Products donors who are members of Apogee.
23% male, 69% female; average age 68.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE DREAM PRODUCTS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE DREAM PRODUCTS DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THIS HIGHLY RESPONSIVE LIST OF DIRECT MAIL SOLD BUYERS HAVE PURCHASED FROM AN ARRAY OF DIFFERENT MERCHANDISE PRODUCTS. PRODUCTS RANGE FROM APPAREL, HEALTH, JEWELRY, FOOTWEAR, HOUSEWARES, GENERAL MERCHANDISE AND HARDWARE.
THESE BUYERS ARE IMPULSIVE AND RESPONDED TO HIGHLY PROMOTIONAL ADS. EACH AD OFFERS EYE CATCHING INCENTIVES WITH EVERY PURCHASE.
AVERAGE INCOME: $69,000

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Space Ads
FSI
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee