Dream Products Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 25, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,249,432*$75.00
3 month donors267,272$75.00
   6 month donors452,878$75.00
   12 month donors611,048$75.00
   24 month donors1,249,432$75.00
Apogee enhancement:
12 month donations to specific causes
   Animal welfare99,522+15.00
   Catholic devotional86,484+15.00
   Children’s health81,593+15.00
   Conservative causes33,809+15.00
   Catholic social services178,930+15.00
   Ethnic27,754+15.00
   Health/disease specific173,739+15.00
   Liberal causes28,891+15.00
   Nature/wildlife/environmental110,849+15.00
   Christian (non-Catholic) religion13,835+15.00
   Domestic relief54,621+15.00
   International relief46,541+15.00
   Social services123,584+15.00
   Veterans assistance207,387+15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Category/Affinity
Philanthropic RFM Variables
Key Coding
———- SUMMARY DESCRIPTION ———-
Dream Products donors who are members of Apogee.
23% male, 69% female; average age 68.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE DREAM PRODUCTS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE DREAM PRODUCTS DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
THIS HIGHLY RESPONSIVE LIST OF DIRECT MAIL SOLD BUYERS HAVE PURCHASED FROM AN ARRAY OF DIFFERENT MERCHANDISE PRODUCTS. PRODUCTS RANGE FROM APPAREL, HEALTH, JEWELRY, FOOTWEAR, HOUSEWARES, GENERAL MERCHANDISE AND HARDWARE.
THESE BUYERS ARE IMPULSIVE AND RESPONDED TO HIGHLY PROMOTIONAL ADS. EACH AD OFFERS EYE CATCHING INCENTIVES WITH EVERY PURCHASE.
AVERAGE INCOME: $69,000

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Space Ads
FSI
Direct MailCatalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$50.00fee
E-mail$50.00fee