Dream Products Decision Base File

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2011
Minimum order 10,000.

Selections Counts Price per/M
Universe 1,611,730 *$100.00
1 month hotline 104,875 +20.00
3 month hotline 296,890 +15.00
6 month hotline 585,437 +10.00
12 month hotline 1,391,376 $100.00
Category (12 month count):
   Animals 40,783 +10.00
   Children 111,895 +10.00
   Cooking/food 250,236 +10.00
   Cosmetics/personal beauty 35,620 +10.00
   Crafts 95,508 +10.00
   Do-it-yourself 93,687 +10.00
   Gardening 133,241 +10.00
   Health 579,160 +10.00
   History products 44,753 +10.00
   Hobbies 54,949 +10.00
   Home decor 317,901 +10.00
   Jewelry 62,440 +10.00
   Men’s interests 71,939 +10.00
   Religious/spiritual 88,108 +10.00
   Women’s fashion 95,675 +10.00
Channel: (12 month count)
   Direct mail 970,376 +10.00
   Internet 143,014 +10.00
   Telemarketing 127,132 +10.00
Purchase dollar amount (12 month count):
   25.00+ 939,554 +10.00
   50.00+ 782,876 +10.00
   75.00+ 685,221 +10.00
   100.00+ 612,606 +10.00
   150.00+ 504,860 +10.00
   250.00+ 374,247 +10.00
   500.00+ 220,543 +10.00
Product type (12 month count):
   Books 682,419 +10.00
   Continuity 769,271 +10.00
   Magazine 848,531 +10.00
   Merchandise 771,583 +10.00

(*) Fundraisers rate, 75.00/M; publishers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
26.00+ Buyers $16.00 M extra
51.00+ Buyers $23.00 M extra
75.00+ Buyers $30.00 M extra
Age $11.00 M extra
Decision Base Channel $10.00 M extra
Decision Base Product Category $10.00 M extra
Decision Base Prouct Type $10.00 M extra
Decision Base Purchase Dollar Amount $10.00 M extra
DM Responder $8.00 M extra
Gender $8.00 M extra
Lifestyle Select $15.00 M extra
Multi Buyers $10.00 M extra
Presence Of Child $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
This highly responsive list of direct mail sold buyers who have purchased from an array of different merchandise products.
21% male, 78% female; average age 65.
Average unit of sale $30.

———- DATACARD DESCRIPTION ———-
THIS HIGHLY RESPONSIVE LIST OF DIRECT MAIL SOLD BUYERS HAVE PURCHASED FROM ANY ARRAY OF DIFFERENT MERCHANDISE PRODUCTS. PRODUCTS RANGE FROM APPAREL, JEWELRY, FOOTWEAR, HOUSEWARES, TOYS, GIFTS/GENERAL MERCHANDISE AND HARDWARE.
THESE BUYERS ARE IMPULSIVE AND RESPONDED TO HIGHLY PROMOTIONAL ADS. EACH AD OFFERS EYE CATCHING INCENTIVES WITH EVERY PURCHASE. NOW WITH DECISION-BASE SEGMENTATION, DREAM PRODUCTS CAN PROVIDE THE BEST OF BOTH WORLDS: HIGHLY RESPONSIVE AUDIENCE AND CONSUMER PURCHASE DATA. DECISION-BASE’S PURCHASE INFORMATION IS BASED UPON PROPRIETARY DATA AND ADVANCED ANALYTICS TO HELP MARKETERS IDENTIFY TOP PROSPECTS AND CUSTOMERS. CONSUMER DATA IS CONTRIBUTED AND UPDATED MONTHLY BY LEADING DIRECT RESPONSE MARKETERS.
AVERAGE INCOME: $40,000.00.

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Cartridge $30.00 fee
FTP $50.00 fee