Duluth Trading Company Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,235,873*$110.00
12 month buyers1,526,771$110.00
12 month auto/tools buyers232,279+20.00
12 month books, music & video buyers183,687+20.00
12 month craft buyers51,502+20.00
12 month electronics & gadgets buyers106,412+20.00
12 month food buyers213,572+20.00
12 month gardening & patio buyers232,066+20.00
12 month gift buyers352,191+20.00
12 month health & beauty buyers282,135+20.00
12 month home decor buyers267,580+20.00
12 month home/office buyers94,276+20.00
12 month housewares/furnishings buyers404,357+20.00
12 month interests & hobbies buyers226,859+20.00
12 month jewelry buyers162,143+20.00
12 month pet products buyers145,170+20.00
12 month shoe buyers289,564+20.00
12 month sports & outdoor buyers243,449+20.00
12 month women’s apparel buyers635,867+20.00
12 month travel & leisure buyers114,143+20.00

(*) Publisher rate, 70.00/M; seasonal food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
50.00+ Buyers$22.00Mextra
75.00+ Buyers$27.00Mextra
100.00+ Buyers$32.00Mextra
Average Purchase$10.00Mextra
Business Address$17.00Mextra
Gender$10.00Mextra
Product$17.00Mextra
Running Charges On Cancellation$10.00Mextra
Running Charges On Net Name$10.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Maintained: Cum$20.00Mextra
Marketing Genetics$20.00Mextra
Reuse (min. Qty. 10,000)
———- SUMMARY DESCRIPTION ———-
Duluth Trading Company is now a part of Marketing Genetics.
50% male, 42% female.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
THE DULUTH TRADING CO. CATALOG IS AN ESSENTIAL TOOLS TO ALL OUTDOOR ENTHUSIASTS, RUGGED CRAFTSMEN AND WOMEN. THE SLIM JIM CATALOG IS LOADED WITH HARDWORKING DURABLE APPAREL, FOOTWEAR, BOOTS, JACKETS, GLOVES, TOOLS & ACCESSORIES, GADGETS, GIFTS, TRAVEL BOOKS & GEAR AS WELL AS VARIOUS RELATED GENERAL MERCHANDISE ITEMS. BUYERS ARE A DEMANDING AUDIENCE, AGE 45+, WILLING TO SPEND AN AVERAGE OF $77 TO GET THEIR HANDS ON TOP QUALITY LONG-LASTING PRODUCTS OFFERED IN THE DULUTH TRADING CO. CATALOG AND WEBSITE.
DULUTH TRADING CO. IS AN ESSENTIAL TOOL FOR PEOPLE TAKING THEIR GEAR SERIOUSLY SUCH AS HANDYMEN, PROFESSIONAL CRAFTSMEN, GARDENERS, MECHANICS, OUTDOOR SPORTSMEN AND WOMEN. THIS FILE IS A GOOD FIT FOR OFFERS OF APPAREL, FOOTWEAR, GENERAL AND HIGH-TICKET HOME DECOR PRODUCTS, TOOL AND AUTOMOTIVE MERCHANDISE , HOME IMPROVEMENT OFFERS, PUBLICATION SUBSCRIPTIONS, CREDIT CARD, FINANCIAL, EDUCATIONAL, SPORTS AND TRAVEL OFFERS.
AVERAGE INCOME: $75,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP (Posted To Donnelley Site Only)$59.00fee