Duluth Trading Company Marketing Genetics Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jun 21, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,235,873 *$110.00
12 month buyers 1,526,771 $110.00
12 month auto/tools buyers 232,279 +20.00
12 month books, music & video buyers 183,687 +20.00
12 month craft buyers 51,502 +20.00
12 month electronics & gadgets buyers 106,412 +20.00
12 month food buyers 213,572 +20.00
12 month gardening & patio buyers 232,066 +20.00
12 month gift buyers 352,191 +20.00
12 month health & beauty buyers 282,135 +20.00
12 month home decor buyers 267,580 +20.00
12 month home/office buyers 94,276 +20.00
12 month housewares/furnishings buyers 404,357 +20.00
12 month interests & hobbies buyers 226,859 +20.00
12 month jewelry buyers 162,143 +20.00
12 month pet products buyers 145,170 +20.00
12 month shoe buyers 289,564 +20.00
12 month sports & outdoor buyers 243,449 +20.00
12 month women’s apparel buyers 635,867 +20.00
12 month travel & leisure buyers 114,143 +20.00

(*) Publisher rate, 70.00/M; seasonal food mailer rate, 80.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
50.00+ Buyers $22.00 M extra
75.00+ Buyers $27.00 M extra
100.00+ Buyers $32.00 M extra
Average Purchase $10.00 M extra
Business Address $17.00 M extra
Gender $10.00 M extra
Product $17.00 M extra
Running Charges On Cancellation $10.00 M extra
Running Charges On Net Name $10.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Maintained: Cum $20.00 M extra
Marketing Genetics $20.00 M extra
Reuse (min. Qty. 10,000)
———- SUMMARY DESCRIPTION ———-
Duluth Trading Company is now a part of Marketing Genetics.
50% male, 42% female.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
THE DULUTH TRADING CO. CATALOG IS AN ESSENTIAL TOOLS TO ALL OUTDOOR ENTHUSIASTS, RUGGED CRAFTSMEN AND WOMEN. THE SLIM JIM CATALOG IS LOADED WITH HARDWORKING DURABLE APPAREL, FOOTWEAR, BOOTS, JACKETS, GLOVES, TOOLS & ACCESSORIES, GADGETS, GIFTS, TRAVEL BOOKS & GEAR AS WELL AS VARIOUS RELATED GENERAL MERCHANDISE ITEMS. BUYERS ARE A DEMANDING AUDIENCE, AGE 45+, WILLING TO SPEND AN AVERAGE OF $77 TO GET THEIR HANDS ON TOP QUALITY LONG-LASTING PRODUCTS OFFERED IN THE DULUTH TRADING CO. CATALOG AND WEBSITE.
DULUTH TRADING CO. IS AN ESSENTIAL TOOL FOR PEOPLE TAKING THEIR GEAR SERIOUSLY SUCH AS HANDYMEN, PROFESSIONAL CRAFTSMEN, GARDENERS, MECHANICS, OUTDOOR SPORTSMEN AND WOMEN. THIS FILE IS A GOOD FIT FOR OFFERS OF APPAREL, FOOTWEAR, GENERAL AND HIGH-TICKET HOME DECOR PRODUCTS, TOOL AND AUTOMOTIVE MERCHANDISE , HOME IMPROVEMENT OFFERS, PUBLICATION SUBSCRIPTIONS, CREDIT CARD, FINANCIAL, EDUCATIONAL, SPORTS AND TRAVEL OFFERS.
AVERAGE INCOME: $75,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP (Posted To Donnelley Site Only) $59.00 fee