Duluth Trading Company Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 2,235,873 $110.00
Universe for modeled segments 2,235,873 $110.00
12 month buyers 1,526,771 $110.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Business Address $17.00 M extra
Internet At Postal $17.00 M extra
Gender $10.00 M extra
Product $17.00 M extra
SCF $10.00 M extra
State $10.00 M extra
Zip $10.00 M extra
Modeled Fee $30.00 M extra
Modeled Names Fee Applies On 20,000 Minimum Names $500.00 fee
Key Coding $2.00 M extra
Reuse (min. Qty, 10,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Duluth Trading Company catalog names allowing them to reach their ideal target audience.
50% male, 42% female; average age 45.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
THE DULUTH TRADING CO. CATALOG IS AN ESSENTIAL TOOL TO ALL OUTDOOR ENTHUSIASTS, RUGGED CRAFTSMEN AND WOMEN. THE SLIM JIM CATALOG IS LOADED WITH HARDWORKING DURABLE APPAREL, FOOTWEAR, BOOTS, JACKETS, GLOVES, TOOL & ACCESSORIES, GADGETS, GIFTS, TRAVEL BOOKS & GEAR AS WELL AS VARIOUS RELATED GENERAL MERCHANDISE ITEMS. THIS DEMANDING AUDIENCE IS WILLING TO SPEND TO GET THEIR HANDS ON TOP QUALITY LONG LASTING PRODUCTS OFFERED IN DULUTH TRADING CO. CATALOG AND WEBSITE.
DULUTH TRADING CO. IS AN ESSENTIAL TOOL FOR PEOPLE TAKING THEIR GEAR SERIOUSLY SUCH AS HANDYMEN, PROFESSIONAL CRAFTSMEN, GARDENERS, MECHANICS, OUTDOOR SPORTSMEN AND WOMEN. THIS FILE IS A GOOD FIT FOR OFFERS OF APPAREL, FOOTWEAR, GENERAL AND HIGH TICKET HOME DECOR PRODUCTS, TOOL AND AUTOMOTIVE MERCHANDISE, HOME IMPROVEMENT OFFERS, SPORTS, PUBLICATION SUBSCRIPTIONS, EDUCATIONAL AS WELL AS TRAVEL OFFERS.
DULUTH TRADING COMPANY PRODUCTS SELECTABLE: APPAREL, MENS APPAREL, WOMENS APPAREL, MENS ACCESSORIES, WOMENS ACCESSORIES, GENERAL MERCHANDISE, TOOL/ORGANIZATION/SHOP, BUSINESS ADDRESSES, INTERNET AT POSTAL BUYERS.
AVERAGE INCOME: $$75,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP Posted To Donnelley Site Only $59.00 fee