Duluth Trading Company Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe2,235,873$110.00
Universe for modeled segments2,235,873$110.00
12 month buyers1,526,771$110.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Business Address$17.00Mextra
Internet At Postal$17.00Mextra
Gender$10.00Mextra
Product$17.00Mextra
SCF$10.00Mextra
State$10.00Mextra
Zip$10.00Mextra
Modeled Fee$30.00Mextra
Modeled Names Fee Applies On 20,000 Minimum Names$500.00fee
Key Coding$2.00Mextra
Reuse (min. Qty, 10,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Duluth Trading Company catalog names allowing them to reach their ideal target audience.
50% male, 42% female; average age 45.
Average unit of sale $77.

———- DATACARD DESCRIPTION ———-
THE DULUTH TRADING CO. CATALOG IS AN ESSENTIAL TOOL TO ALL OUTDOOR ENTHUSIASTS, RUGGED CRAFTSMEN AND WOMEN. THE SLIM JIM CATALOG IS LOADED WITH HARDWORKING DURABLE APPAREL, FOOTWEAR, BOOTS, JACKETS, GLOVES, TOOL & ACCESSORIES, GADGETS, GIFTS, TRAVEL BOOKS & GEAR AS WELL AS VARIOUS RELATED GENERAL MERCHANDISE ITEMS. THIS DEMANDING AUDIENCE IS WILLING TO SPEND TO GET THEIR HANDS ON TOP QUALITY LONG LASTING PRODUCTS OFFERED IN DULUTH TRADING CO. CATALOG AND WEBSITE.
DULUTH TRADING CO. IS AN ESSENTIAL TOOL FOR PEOPLE TAKING THEIR GEAR SERIOUSLY SUCH AS HANDYMEN, PROFESSIONAL CRAFTSMEN, GARDENERS, MECHANICS, OUTDOOR SPORTSMEN AND WOMEN. THIS FILE IS A GOOD FIT FOR OFFERS OF APPAREL, FOOTWEAR, GENERAL AND HIGH TICKET HOME DECOR PRODUCTS, TOOL AND AUTOMOTIVE MERCHANDISE, HOME IMPROVEMENT OFFERS, SPORTS, PUBLICATION SUBSCRIPTIONS, EDUCATIONAL AS WELL AS TRAVEL OFFERS.
DULUTH TRADING COMPANY PRODUCTS SELECTABLE: APPAREL, MENS APPAREL, WOMENS APPAREL, MENS ACCESSORIES, WOMENS ACCESSORIES, GENERAL MERCHANDISE, TOOL/ORGANIZATION/SHOP, BUSINESS ADDRESSES, INTERNET AT POSTAL BUYERS.
AVERAGE INCOME: $$75,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posted To Donnelley Site Only$59.00fee