Easter Seals Age 50+

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,654,757 $80.00
6 month donors age 50+ 453,296 $95.00
   12 month donors age 50+ 829,279 $90.00
   24 month donors age 50+ 1,274,389 $85.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
6 Month Hotline
12 Month Hotline
24 Month Hotline
Exchange
10.00+ $10.00 M extra
5.00+ $5.00 M extra
Gender $5.00 M extra
Age
Multi-donor $10.00 M extra
Ethnic/Ethnicity $5.00 M extra
Religion/Religious $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Area Of Interest $10.00 M extra
Key Coding $3.00 M extra
Run Charges $12.00 M extra
Scf/Zip Processing Fee $35.00 fee
Reuse $200.00 fee
———- SUMMARY DESCRIPTION ———-
Mature adults over the age of 50, who have responded to appeals in an effort to provide a better future for children and adults with disabilities.
35% male, 54% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
EASTERSEALS CREATES LIFE CHANGING SOLUTIONS FOR PEOPLE WITH DISABILITIES BY PROVIDING DISABILITY ADVOCATING FOR CHANGE, AND EDUCATING OTHERS ABOUT DISABILITY ISSUES.
THESE EASTERSEALS DONORS ARE CARING, MATURE ADULTS OVER THE AGE OF 50, WHO HAVE RESPONDED TO APPEALS IN AN EFFORT TO PROVIDE A BETTER FUTURE FOR CHILDREN AND ADULTS WITH DISABILITIES. AS A SENIOR AUDIENCE THESE DONORS ENJOY TRAVELING, SPENDING TIME WITH THEIR GRANDCHILDREN, LEADING A HEALTHY LIFESTYLE, AND KEEPING UP ON THEIR FAVORITE HOBBIES.
60% MEDIAN FAMILY INCOME – $35,000; 75% MARRIED; 89% HOMEOWNERS; 100% HOME ADDRESS

SRDS Classification
USA Consumer 565 Mature Market

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $75.00 fee
FTP $75.00 fee