Easter Seals Age 50+

———- SRDS UPDATED/CONFIRMED ———-
Jul 20, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,654,757$80.00
6 month donors age 50+453,296$95.00
   12 month donors age 50+829,279$90.00
   24 month donors age 50+1,274,389$85.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
6 Month Hotline
12 Month Hotline
24 Month Hotline
Exchange
10.00+$10.00Mextra
5.00+$5.00Mextra
Gender$5.00Mextra
Age
Multi-donor$10.00Mextra
Ethnic/Ethnicity$5.00Mextra
Religion/Religious$10.00Mextra
SCF$5.00Mextra
State$5.00Mextra
Zip$5.00Mextra
Area Of Interest$10.00Mextra
Key Coding$3.00Mextra
Run Charges$12.00Mextra
Scf/Zip Processing Fee$35.00fee
Reuse$200.00fee
———- SUMMARY DESCRIPTION ———-
Mature adults over the age of 50, who have responded to appeals in an effort to provide a better future for children and adults with disabilities.
35% male, 54% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
EASTERSEALS CREATES LIFE CHANGING SOLUTIONS FOR PEOPLE WITH DISABILITIES BY PROVIDING DISABILITY ADVOCATING FOR CHANGE, AND EDUCATING OTHERS ABOUT DISABILITY ISSUES.
THESE EASTERSEALS DONORS ARE CARING, MATURE ADULTS OVER THE AGE OF 50, WHO HAVE RESPONDED TO APPEALS IN AN EFFORT TO PROVIDE A BETTER FUTURE FOR CHILDREN AND ADULTS WITH DISABILITIES. AS A SENIOR AUDIENCE THESE DONORS ENJOY TRAVELING, SPENDING TIME WITH THEIR GRANDCHILDREN, LEADING A HEALTHY LIFESTYLE, AND KEEPING UP ON THEIR FAVORITE HOBBIES.
60% MEDIAN FAMILY INCOME – $35,000; 75% MARRIED; 89% HOMEOWNERS; 100% HOME ADDRESS

SRDS Classification
USAConsumer565Mature Market

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Email Delivery$75.00fee
FTP$75.00fee