Eastern Mountain Sports (EMS) Donors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Sep 29, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe419,959*$105.00
12 month donors86,289+20.00
Donors:
   Donors86,289+17.00
   Environmental33,872+17.00
   Health40,295+17.00
   Political8,744+17.00
   Religious6,278+17.00

(*) Publishing and fundraising rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00$27.00Mextra
25.00$12.00Mextra
50,00$17.00Mextra
75,00$22.00Mextra
3 Month Hotline$20.00Mextra
6 Month Hotline$15.00Mextra
Donors$17.00Mextra
Gender$8.00Mextra
Key Coding$3.00Mextra
Mult-buyers$12.00Mextra
Product$15.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Zip Set Up$100.00fee
———- SUMMARY DESCRIPTION ———-
Buyers who are avid outdoor enthusiasts and donors.
60% male, 40% female; average age 45.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
EASTERN MOUNTAIN SPORTS (EMS) BUYERS ARE AVID OUTDOOR ENTHUSIASTS AND DONORS.
THE FILE HAS BEEN OVERLAID WITH ENHANCEMENTS ALONG WITH ENVIRONMENTAL, HEALTH, POLITICAL AND RELIGIOUS DONOR DATA. EMS PROVIDES DEPENDABLE OUTDOOR GEAR AND CLOTHING IN THEIR RETAIL STORES AND THROUGH THEIR CATALOGS, WITH A WIDE ARRAY OF CAMPING, HIKING, AND ADVENTURE EQUIPMENT AS WELL AS CASUAL OUTDOOR APPAREL, FOOTWEAR, TRAVEL LITERATURE, AND NAVIGATIONAL EQUIPMENT.
HOMEOWNERS 80%
AVERAGE INCOME: $63,500
SELECTIVITY IS ABASED ON ORIGINAL SOURCE – RETAIL/INTERNET/CATALOG OR ACROSS THE MASTERFILE.

SRDS Classification
USAConsumer602Sports

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
3480 IBM Cartridge$25.00fee
Diskette$25.00fee
E-mail$59.00fee