Eastern Mountain Sports (EMS) Donors Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Sep 29, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2015
Minimum order 5,000.

Selections Counts Price per/M
Total universe 419,959 *$105.00
12 month donors 86,289 +20.00
Donors:
   Donors 86,289 +17.00
   Environmental 33,872 +17.00
   Health 40,295 +17.00
   Political 8,744 +17.00
   Religious 6,278 +17.00

(*) Publishing and fundraising rate, 65.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00 $27.00 M extra
25.00 $12.00 M extra
50,00 $17.00 M extra
75,00 $22.00 M extra
3 Month Hotline $20.00 M extra
6 Month Hotline $15.00 M extra
Donors $17.00 M extra
Gender $8.00 M extra
Key Coding $3.00 M extra
Mult-buyers $12.00 M extra
Product $15.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Zip Set Up $100.00 fee
———- SUMMARY DESCRIPTION ———-
Buyers who are avid outdoor enthusiasts and donors.
60% male, 40% female; average age 45.
Average unit of sale $69.

———- DATACARD DESCRIPTION ———-
EASTERN MOUNTAIN SPORTS (EMS) BUYERS ARE AVID OUTDOOR ENTHUSIASTS AND DONORS.
THE FILE HAS BEEN OVERLAID WITH ENHANCEMENTS ALONG WITH ENVIRONMENTAL, HEALTH, POLITICAL AND RELIGIOUS DONOR DATA. EMS PROVIDES DEPENDABLE OUTDOOR GEAR AND CLOTHING IN THEIR RETAIL STORES AND THROUGH THEIR CATALOGS, WITH A WIDE ARRAY OF CAMPING, HIKING, AND ADVENTURE EQUIPMENT AS WELL AS CASUAL OUTDOOR APPAREL, FOOTWEAR, TRAVEL LITERATURE, AND NAVIGATIONAL EQUIPMENT.
HOMEOWNERS 80%
AVERAGE INCOME: $63,500
SELECTIVITY IS ABASED ON ORIGINAL SOURCE – RETAIL/INTERNET/CATALOG OR ACROSS THE MASTERFILE.

SRDS Classification
USA Consumer 602 Sports

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
3480 IBM Cartridge $25.00 fee
Diskette $25.00 fee
E-mail $59.00 fee