Easterseals Custom Modeling

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,807,534 $75.00
36 month hotline 1,807,534 $75.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Key Coding $2.00 M extra
Scoring $30.00 M extra
SCF/Zip Processing Fee $35.00 fee
Run Charges $7.50 M extra
———- SUMMARY DESCRIPTION ———-
Exceptional services to ensure that people living with autism and other disabilities have equal opportunities to live, learn, work and play.
30% male, 60% female; average age 62.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
EASTERSEALS PROVIDES EXCEPTIONAL SERVICES TO ENSURE THAT PEOPLE LIVING WITH AUTISM AND OTHER DISABILITIES HAVE EQUAL OPPORTUNITIES TO LIVE, LEARN, WORK AND PLAY. EASTERSEALS CREATES LIFE CHANGING SOLUTIONS FOR PEOPLE WITH DISABILITIES THROUGH AN ARRAY OF SERVICES INCLUDING CHILDCARE CENTERS, MEDICAL REHABILITATION AND THERAPY SERVICES, AND VOCATIONAL PROGRAMS.
THE ADVANTAGE OF USING EASTERSEALS CUSTOMIZED MODELING IS THE BENEFIT DERIVED FROM THE VARIETY OF STATISTICAL TECHNIQUES USED TO IDENTIFY CHARACTERISTICS OF KEY CUSTOMER SEGMENTS. THESE SOPHISTICATED MODELS ENABLE MAILERS TO ELIMINATE NON-RESPONSIVE MARKETS AND IDENTIFY THEIR BEST PROSPECT WHICH WILL INCREASE RESPONSE RATES. EASTERSEALS DATABASE OFFERS RICH DATA USING SPECIFIC TRANSACTIONAL, DEMOGRAPHIC AND LIFESTYLE DATA.
CUSTOMIZED MODELS:
GOOD CUSTOMER MATCH – IDENTIFIES DONORS ON THE EASTER SEALS FILE THAT HAVE SIMILAR CHARACTERISTICS TO YOUR CUSTOMERS. THE MODEL IS BUILT BY TAKING A SAMPLE FROM YOUR CUSTOMER FILE AND ANALYZING IT AGAINST THE ENHANCED
CHARACTERISTICS ON EASTER SEALS HOUSE-FILE. SOPHISTICATED SEGMENTATION TECHNIQUES ARE USED TO REACH IMPROVED RESPONSE RATES.
MAILED REGRESSION – REQUIRES MAILING A QUANTITY OF EASTER SEALS NAMES CONSIDERABLE ENOUGH TO PROVIDE A MINIMUM OF 1,000 RESPONSES. THE RESPONDERS ARE THEN ANALYZED AGAINST EASTERS DATA TO BUILD THE MAILED REGRESSION MODEL.
NO UPFRONT BUILD CHARGES.
AVERAGE HHI: $60,000

SRDS Classification
USA Consumer 527 Disabilities

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $75.00 fee