Easterseals Ethnic and Religious

———- SRDS UPDATED/CONFIRMED ———-
Jul 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,807,534 $70.00
3 month donors 174,650 $100.00
   6 month donors 483,344 $95.00
   12 month donors 890,703 $90.00
Ethnic and religious – 12 month counts:
   African American 90,273 $90.00
   German 122,556 $90.00
   Celtic (Irish/Scottish) 150,489 $90.00
   Jewish 24,989 $90.00
   Protestant 685,538 $90.00
   Hispanic 67,102 $90.00
   Catholic 284,061 $90.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Ethnic/Ethnicity
Religion/Religious
3 Month Hotline
6 Month Hotline
12 Month Hotline
Exchange
10.00+ $10.00 M extra
5.00+ $5.00 M extra
Gender $5.00 M extra
Age $10.00 M extra
Multi Donor $10.00 M extra
SCF $5.00 M extra
State $5.00 M extra
Zip $5.00 M extra
Area Of Interest $10.00 M extra
Key Coding $3.00 M extra
Scf/Zip Processing Fee $35.00 fee
Run Charges $7.50 M extra
Reuse (min.) $200.00 fee
———- SUMMARY DESCRIPTION ———-
Donors identified by their religious or ethnic affiliation.
54% male, 35% female.
Average unit of sale $17.

———- DATACARD DESCRIPTION ———-
THESE ALTRUISTIC, CARING INDIVIDUALS HAVE GIVEN GENEROUSLY TO EASTERSEALS IN AN EFFORT TO PROVIDE A BETTER FUTURE FOR CHILDREN AND ADULTS WITH DISABILITIES. THEY HAVE BEEN OVERLAID WITH DEMOGRAPHIC AND PSYCHOGRAPHIC INFORMATION WHICH IDENTIFIED THESE DONORS BY THEIR RELIGIOUS OR ETHNIC AFFILIATION.
EASTERSEALS CREATES LIFE-CHANGING SOLUTIONS FOR PEOPLE WITH DISABILITIES BY PROVIDING DISABILITY SERVICES, ADVOCATING FOR CHANGE, AND EDUCATING OTHERS ABOUT DISABILITY ISSUES.
DONOR PROFILE:
50% AGE 65+; 38% 35,000+ INCOME; 56% HOMEOWNERS; 100% HOME ADDRESS

SRDS Classification
USA Consumer 596 Religious & Denominational

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Email Delivery $50.00 fee
FTP $50.00 fee