Easy Comforts Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

SelectionsCountsPrice per/M
Last 12 month buyers283,147*$105.00

(*) Fundraiser/publisher rate, 75.00/M; Wiland modeled list selection, plus 30.00/M (500.00 minimum).
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Easy Comforts file allowing them to reach their ideal target audience.
19% male, 81% female.
Average unit of sale $36.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE EASY COMFORTS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
SINCE 1947, EASY COMFORTS HAS BEEN A LEADING SOURCE OF HOUSEHOLD GOODS.
GE IN TOUCH WITH RESPONSIVE FEMALES, WHO ARE PURCHASING VALUE-PRICED HEALTH AND PERSONAL CARE MERCHANDISE FOR A HEALTHY DAILY LIVING AND MOBILITY. CUSTOMER ARE FEMALES, AGE 65+ WITH A HOUSEHOLD INCOME FROM$40-65K.
AVERAGE INCOME:$40,000.00

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee