Easy Comforts Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
Last 12 month buyers 283,147 *$105.00

(*) Fundraiser/publisher rate, 75.00/M; Wiland modeled list selection, plus 30.00/M (500.00 minimum).
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Easy Comforts file allowing them to reach their ideal target audience.
19% male, 81% female.
Average unit of sale $36.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE EASY COMFORTS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NONPROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
SINCE 1947, EASY COMFORTS HAS BEEN A LEADING SOURCE OF HOUSEHOLD GOODS.
GE IN TOUCH WITH RESPONSIVE FEMALES, WHO ARE PURCHASING VALUE-PRICED HEALTH AND PERSONAL CARE MERCHANDISE FOR A HEALTHY DAILY LIVING AND MOBILITY. CUSTOMER ARE FEMALES, AGE 65+ WITH A HOUSEHOLD INCOME FROM$40-65K.
AVERAGE INCOME:$40,000.00

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee