Easy Comforts

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Last 12 month buyers 283,147 *$105.00
Last 6 month buyers 166,710 +5.00
Last 3 month buyers 86,995 +10.00
Monthly buyers 28,705 +15.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $38.00 M extra
20.00+ $13.00 M extra
30.00+ $18.00 M extra
50.00+ Buyers $28.00 M extra
75.00+ Buyers $33.00 M extra
3 Month Hotline $10.00 M extra
6 Month Hotline $5.00 M extra
Credit Card/Cash Buyers $11.00 M extra
Dollar Type (AP/LP) $8.00 M extra
Gender $8.00 M extra
Internet Buyers $12.00 M extra
Multi Buyers $11.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $5.00 M extra
Zip Set Up Fee $35.00 fee
Reuse (3,000 Min.)
———- SUMMARY DESCRIPTION ———-
Buyers of value-priced health and personal care merchandise for a healthy daily living and mobility.
19% male, 81% female.
Average unit of sale $36.

———- DATACARD DESCRIPTION ———-
SINCE 1947, WALTER DRAKE HAS BEEN A LEADING SOURCE OF HOUSEHOLD GOODS. GET IN TOUCH WITH RESPONSIVE FEMALES, WHO ARE PURCHASING VALUE-PRICED HEALTH AND PERSONAL CARE MERCHANDISE FOR A HEALTHY DAILY LIVING AND MOBILITY. CUSTOMERS ARE MAINLY FEMALES, AGE 65+ WITH A HOUSEHOLD INCOME RANGING FROM $40-$65K.
WITH THE EASY COMFORTS LIST, MARKETERS WILL HAVE ACCESS TO AN INCREDIBLY POWERFUL AUDIENCE OF HIGHLY RESPONSIVE DIRECT MAIL BUYERS. REACH FAMILY ORIENTED WOMEN, AGE 65+ WITH A HOUSEHOLD INCOME RANGING FROM $40,000 – $65,000. THEY ARE BUYING FOR THEMSELVES, A FAMILY MEMBER, LOVED ONE, OR A FRIEND. THESE PRODUCTS ARE DESIGNED TO EASE THEM THROUGH DIFFICULT TIMES AND SITUATIONS THAT ALSO PROVIDE COMFORTABLE SOLUTIONS. WHEN LIFE PRESENTS A PHYSICAL CHALLENGE, EASY COMFORTS IS THERE TO HELP THEM GET THROUGH THOSE TIMES SO THEY CAN ENJOY BETTER ONES.
WHEN MAILING, REST ASSURED THE EASY COMFORTS LIST OF PROVEN DIRECT MAIL SHOPPERS WILL BE EXTREMELY RESPONSIVE TO A WIDE ARRAY OF OFFERS RANGING FROM BEAUTY PRODUCTS, HEALTH SUPPLEMENTS, GIFTS, GENERAL MERCHANDISE, FUNDRAISING, GARDENING, APPAREL, PERSONALIZED ITEMS, SUBSCRIPTIONS, TRAVEL, SALE ITEMS, PETS, CREDIT CARDS, INSURANCE AND MORE!
AVERAGE INCOME: $40,000

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee
FTP $75.00 fee