Easy Comforts

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Last 12 month buyers283,147*$105.00
Last 6 month buyers166,710+5.00
Last 3 month buyers86,995+10.00
Monthly buyers28,705+15.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$38.00Mextra
20.00+$13.00Mextra
30.00+$18.00Mextra
50.00+ Buyers$28.00Mextra
75.00+ Buyers$33.00Mextra
3 Month Hotline$10.00Mextra
6 Month Hotline$5.00Mextra
Credit Card/Cash Buyers$11.00Mextra
Dollar Type (AP/LP)$8.00Mextra
Gender$8.00Mextra
Internet Buyers$12.00Mextra
Multi Buyers$11.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$5.00Mextra
Zip Set Up Fee$35.00fee
Reuse (3,000 Min.)
———- SUMMARY DESCRIPTION ———-
Buyers of value-priced health and personal care merchandise for a healthy daily living and mobility.
19% male, 81% female.
Average unit of sale $36.

———- DATACARD DESCRIPTION ———-
SINCE 1947, WALTER DRAKE HAS BEEN A LEADING SOURCE OF HOUSEHOLD GOODS. GET IN TOUCH WITH RESPONSIVE FEMALES, WHO ARE PURCHASING VALUE-PRICED HEALTH AND PERSONAL CARE MERCHANDISE FOR A HEALTHY DAILY LIVING AND MOBILITY. CUSTOMERS ARE MAINLY FEMALES, AGE 65+ WITH A HOUSEHOLD INCOME RANGING FROM $40-$65K.
WITH THE EASY COMFORTS LIST, MARKETERS WILL HAVE ACCESS TO AN INCREDIBLY POWERFUL AUDIENCE OF HIGHLY RESPONSIVE DIRECT MAIL BUYERS. REACH FAMILY ORIENTED WOMEN, AGE 65+ WITH A HOUSEHOLD INCOME RANGING FROM $40,000 – $65,000. THEY ARE BUYING FOR THEMSELVES, A FAMILY MEMBER, LOVED ONE, OR A FRIEND. THESE PRODUCTS ARE DESIGNED TO EASE THEM THROUGH DIFFICULT TIMES AND SITUATIONS THAT ALSO PROVIDE COMFORTABLE SOLUTIONS. WHEN LIFE PRESENTS A PHYSICAL CHALLENGE, EASY COMFORTS IS THERE TO HELP THEM GET THROUGH THOSE TIMES SO THEY CAN ENJOY BETTER ONES.
WHEN MAILING, REST ASSURED THE EASY COMFORTS LIST OF PROVEN DIRECT MAIL SHOPPERS WILL BE EXTREMELY RESPONSIVE TO A WIDE ARRAY OF OFFERS RANGING FROM BEAUTY PRODUCTS, HEALTH SUPPLEMENTS, GIFTS, GENERAL MERCHANDISE, FUNDRAISING, GARDENING, APPAREL, PERSONALIZED ITEMS, SUBSCRIPTIONS, TRAVEL, SALE ITEMS, PETS, CREDIT CARDS, INSURANCE AND MORE!
AVERAGE INCOME: $40,000

SRDS Classification
USAConsumer553General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$75.00fee
FTP$75.00fee