eBags Apogee Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 19, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe509,255*$65.00
3 month donors42,727$65.00
   6 month donors73,189$65.00
   12 month donors129,772$65.00
   24 month donors509,255$65.00
Apogee enhancement:
12 month donations to specific causes
   Children’s health23,163+15.00
   Catholic social services10,364+15.00
   Health/disease specific52,361+15.00
   Nature/wildlife/environmental26,077+15.00
   Veterans assistance11,822+15.00

(*) Apogee enhancement fee applies and covers all Apogee selects, 15.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Apogee Enhancement$15.00Mextra
50.00+ Buyers$27.00Mextra
75.00+ Buyers$32.00Mextra
100.00+ Buyers$37.00Mextra
150.00+ Buyers$47.00Mextra
Gender$7.00Mextra
Running Charge$10.00Mextra
SCF$7.00Mextra
State$7.00Mextra
Zip$7.00Mextra
Nth Name
Modeling$22.00Mextra
Category/Affinity
Philanthropic RFM Variables
Products:
Automotive Bags
Business Bags
Diaper Bags
Fitness/Sports Bags
Handbags
Laptop Computer Bags
Luggage/Travel Bags
Men’s Wallets
Messenger Bags
Outdoor Equipment Bags
School Bags
———- SUMMARY DESCRIPTION ———-
eBags donors who are members of Apogee.
28% male, 57% female; ages 35-55.
Average unit of sale $75.

———- DATACARD DESCRIPTION ———-
EXCLUSIVELY FOR APOGEE MEMBERS.
THE EBAGS FILE IS NOW OPTIMIZED FOR FUNDRAISING APPEALS. PINPOINT THE EBAGS DONORS WHO ARE READY FOR YOUR APPEAL VIA CATEGORY/AFFINITY SELECTS, PHILANTHROPIC RFM VARIABLES, ETC.
APOGEE, INFOGROUP’S NONPROFIT CO-OPERATIVE DATABASE, SERVES ALL NONPROFIT SECTORS AND CONTAINS DATA FROM OVER 30 MILLION PHILANTHROPIC HOUSEHOLDS AND OVER 1 BILLION DONATIONS.
EBAGS IS THE WORLD’S LARGEST ONLINE RETAILER OF BAGS AND ACCESSORIES FOR ALL LIFESTYLES, FEATURING OVER 300 BRANDS AND 18,000 PRODUCTS FROM WELL-KNOWN NAMES INCLUDING SAMSONITE, KATE SPADE, THE NORTH FACE, JANSPORT AND NIKE. EBAGS OFFERS ITS CUSTOMERS FASHIONABLE AND FUNCTIONAL LUGGAGE, HANDBAGS, BUSINESS CASES, TRAVEL ACCESSORIES, BACKPACKS, SPORTS DUFFELS, AND WALLETS, COMBINING THE BEST SELECTION OF PRODUCTS WITH UNRIVALED CUSTOMER SERVICE AND EXTREMELY COMPETITIVE PRICES.
MEDIAN INCOME: $125,000

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
5% Direct Mail
95% Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP Posting To Donnelley FTP Site Only$59.00fee