Eddie Bauer – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 10, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2013
Minimum order 350.00 or 7,500.

SelectionsCountsPrice per/M
Total Universe2,280,599*$125.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Alexa Demographics$7.00Mextra
Alexa RFM$8.00Mextra
Children’s
Gift
Home
Domestics
Hardware
Clearance And Sale
Women’s Wear:
Shirts
Accessories
Sweaters
Separates
Activewwar
Knits
Bottoms
Footwear
Outerwear
Swimwear
Dresses
Sleep/Underwear
Dress Casual
Large Size
Petite
Men’s Wear:
Shirts
Accessories
Sweaters
Bottoms
Footwear
Outerwear
Knits
Dress Casual
Sleep/Underwear
150.00+buyers$50.00Mextra
100.00+buyers$45.00Mextra
75.00+buyers$35.00Mextra
50.00+buyers$30.00Mextra
25.00+buyers$15.00Mextra
Gender$8.00Mextra
Geo$8.00Mextra
Product$20.00Mextra
Clearance/Sale$10.00Mextra
Size$20.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Zip Set Up$50.00Mextra
Catalog Vs Internet$10.00Mextra
6 Month Buyers$20.00Mextra
3 Month Buyers$25.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of Eddie Bauer merchandise.
27% male, 73% female; average age 48.

———- DATACARD DESCRIPTION ———-
SINCE MAILING THEIR FIRST CATALOG IN 1945, EDDIE BAUER HAS OFFERED THEIR CUSTOMERS PRODUCTS FEATURING INNOVATIVE DESIGN AND QUALITY MATERIALS BACKED BY EXCEPTIONAL GUIDANCE AND CUSTOMER SERVICE.
OVER THE YEARS THE PRODUCT OFFERING HAS EXPANDED BEYOND THEIR CORE RECREATIONAL AND EXPEDITION OUTDOOR GEAR TO INCLUDE CASUAL OUTERWEAR, CASUAL APPAREL AND ACCESSORIES, FOOTWEAR, CHILDREN’S PRODUCTS, HOME DECOR, LUGGAGE AND GIFTS. THEY RECENTLY LAUNCHED THEIR FIRST ASCENT LINE OF WORLD CLASS EXPEDITION AND SKI WEAR.
THE EDDIE BAUER CUSTOMERS ARE ACTIVE, AFFLUENT INDIVIDUALS WHO APPRECIATE HIGH QUALITY, INNOVATIVE PRODUCTS AND SERVICES THAT SUIT THEIR LIFESTYLE. THEY ARE EDUCATED, WELL TRAVELED AND HAVE DIVERSE INTERESTS.
MEDIAN HH INCOME-$125K
74% ARE COLLEGE GRADUATES OR HIGHER
AVERAGE INCOME: $100,000.00

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Internet/Online/Website RegistrationCatalog Only, Internet Only, Catalog/Internet

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$70.00fee
FTP$70.00fee