Eddie Bauer – ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Jul 10, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jan 2013
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Total Universe 2,280,599 *$125.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Alexa Demographics $7.00 M extra
Alexa RFM $8.00 M extra
Children’s
Gift
Home
Domestics
Hardware
Clearance And Sale
Women’s Wear:
Shirts
Accessories
Sweaters
Separates
Activewwar
Knits
Bottoms
Footwear
Outerwear
Swimwear
Dresses
Sleep/Underwear
Dress Casual
Large Size
Petite
Men’s Wear:
Shirts
Accessories
Sweaters
Bottoms
Footwear
Outerwear
Knits
Dress Casual
Sleep/Underwear
150.00+buyers $50.00 M extra
100.00+buyers $45.00 M extra
75.00+buyers $35.00 M extra
50.00+buyers $30.00 M extra
25.00+buyers $15.00 M extra
Gender $8.00 M extra
Geo $8.00 M extra
Product $20.00 M extra
Clearance/Sale $10.00 M extra
Size $20.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Zip Set Up $50.00 M extra
Catalog Vs Internet $10.00 M extra
6 Month Buyers $20.00 M extra
3 Month Buyers $25.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of Eddie Bauer merchandise.
27% male, 73% female; average age 48.

———- DATACARD DESCRIPTION ———-
SINCE MAILING THEIR FIRST CATALOG IN 1945, EDDIE BAUER HAS OFFERED THEIR CUSTOMERS PRODUCTS FEATURING INNOVATIVE DESIGN AND QUALITY MATERIALS BACKED BY EXCEPTIONAL GUIDANCE AND CUSTOMER SERVICE.
OVER THE YEARS THE PRODUCT OFFERING HAS EXPANDED BEYOND THEIR CORE RECREATIONAL AND EXPEDITION OUTDOOR GEAR TO INCLUDE CASUAL OUTERWEAR, CASUAL APPAREL AND ACCESSORIES, FOOTWEAR, CHILDREN’S PRODUCTS, HOME DECOR, LUGGAGE AND GIFTS. THEY RECENTLY LAUNCHED THEIR FIRST ASCENT LINE OF WORLD CLASS EXPEDITION AND SKI WEAR.
THE EDDIE BAUER CUSTOMERS ARE ACTIVE, AFFLUENT INDIVIDUALS WHO APPRECIATE HIGH QUALITY, INNOVATIVE PRODUCTS AND SERVICES THAT SUIT THEIR LIFESTYLE. THEY ARE EDUCATED, WELL TRAVELED AND HAVE DIVERSE INTERESTS.
MEDIAN HH INCOME-$125K
74% ARE COLLEGE GRADUATES OR HIGHER
AVERAGE INCOME: $100,000.00

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration Catalog Only, Internet Only, Catalog/Internet

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $70.00 fee
FTP $70.00 fee