Eddie Bauer Buyers – Charitable Donors

———- SRDS UPDATED/CONFIRMED ———-
Jun 23, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2012
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,025,565*$125.00
12 month buyers1,025,565$125.00
   6 month buyers471,636+20.00
   3 month buyers277,500+25.00
   1 month buyers54,769+35.00
12 month causes supported:
   Animal welfare93,875$125.00
   Arts/cultural12,606$125.00
   Children’s97,071$125.00
   Environmental254,874$125.00
   Health366,468$125.00
   Political663,348$125.00
   Religious166,861$125.00
   Veterans58,012$125.00
Donors:
   African-American32,770+12.00
   Hispanic26,940+12.00
   Catholic282,600+12.00
   Jewish38,900+12.00

(*) Publisher/insurance/fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$45.00Mextra
25.00+ Buyers$15.00Mextra
50.00+ Buyers$30.00Mextra
75.00+ Buyers$35.00Mextra
1 Month Hotline$35.00Mextra
3 Month Hotline$25.00Mextra
6 Month Hotline$20.00Mextra
Credit Card$12.00Mextra
Donors$12.00Mextra
Gender$7.00Mextra
Geo Select$8.00Mextra
Income Select$12.00Mextra
Product$17.00Mextra
Sale/Clearance$10.00Mextra
SCF
Size$20.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
Zip Tape Set Up Fee$50.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of high quality men’s and women’s apparel and also has earned a reputation as America’s premier outfitter.
22% male, 73% female; ages 45-54.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
EDDIE BAUER FEATURES HIGH QUALITY MEN’S AND WOMEN’S APPAREL AND ALSO HAS EARNED A REPUTATION AS AMERICA’S PREMIER OUTFITTER. THEY ALSO CARRY A VARIETY OF HOME FURNISHINGS, FIELD HARDWARE, DOMESTICS, AND GIFTS. THE AVERAGE HOUSEHOLD INCOME: $100,000.00; 74% ARE HIGHLY EDUCATED.
DONORS HAVE BEEN IDENTIFIED THROUGH OUR ENHANCEMENT PROCESS TO OFFER THE STRONGEST INFORMATION AND SOLID PERFORMANCE.

SRDS Classification
USAConsumer522Contributors (Philanthropic)

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail Delivery$70.00fee
FTP$70.00fee