Eddie Bauer Buyers – Charitable Donors

———- SRDS UPDATED/CONFIRMED ———-
Jun 23, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2012
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,025,565 *$125.00
12 month buyers 1,025,565 $125.00
   6 month buyers 471,636 +20.00
   3 month buyers 277,500 +25.00
   1 month buyers 54,769 +35.00
12 month causes supported:
   Animal welfare 93,875 $125.00
   Arts/cultural 12,606 $125.00
   Children’s 97,071 $125.00
   Environmental 254,874 $125.00
   Health 366,468 $125.00
   Political 663,348 $125.00
   Religious 166,861 $125.00
   Veterans 58,012 $125.00
Donors:
   African-American 32,770 +12.00
   Hispanic 26,940 +12.00
   Catholic 282,600 +12.00
   Jewish 38,900 +12.00

(*) Publisher/insurance/fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 9.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $45.00 M extra
25.00+ Buyers $15.00 M extra
50.00+ Buyers $30.00 M extra
75.00+ Buyers $35.00 M extra
1 Month Hotline $35.00 M extra
3 Month Hotline $25.00 M extra
6 Month Hotline $20.00 M extra
Credit Card $12.00 M extra
Donors $12.00 M extra
Gender $7.00 M extra
Geo Select $8.00 M extra
Income Select $12.00 M extra
Product $17.00 M extra
Sale/Clearance $10.00 M extra
SCF
Size $20.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Zip Tape Set Up Fee $50.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of high quality men’s and women’s apparel and also has earned a reputation as America’s premier outfitter.
22% male, 73% female; ages 45-54.
Average unit of sale $120.

———- DATACARD DESCRIPTION ———-
EDDIE BAUER FEATURES HIGH QUALITY MEN’S AND WOMEN’S APPAREL AND ALSO HAS EARNED A REPUTATION AS AMERICA’S PREMIER OUTFITTER. THEY ALSO CARRY A VARIETY OF HOME FURNISHINGS, FIELD HARDWARE, DOMESTICS, AND GIFTS. THE AVERAGE HOUSEHOLD INCOME: $100,000.00; 74% ARE HIGHLY EDUCATED.
DONORS HAVE BEEN IDENTIFIED THROUGH OUR ENHANCEMENT PROCESS TO OFFER THE STRONGEST INFORMATION AND SOLID PERFORMANCE.

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail Delivery $70.00 fee
FTP $70.00 fee