Eddie Bauer – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 7,500.

SelectionsCountsPrice per/M
Total universe1,864,710*$125.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$45.00Mextra
150.00+ Buyers$50.00Mextra
25.00+ Buyers$15.00Mextra
50.00+ Buyers$30.00Mextra
75.00+ Buyers$35.00Mextra
3 Month Buyers$25.00Mextra
6 Month Buyers$20.00Mextra
Alexa Demographics$7.00Mextra
Alexa RFM$8.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
Zip$8.00Mextra
State$8.00Mextra
Member HF Omit$50.00Mextra
———- SUMMARY DESCRIPTION ———-
Eddie Bauer is now a participant in the Genesis database and offers other Genesis members increased selectivity.
22% male, 73% female; average age 48.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
SINCE MAILING THEIR FIRST CATALOG IN 1945, EDDIE BAUER HAS OFFERED THEIR CUSTOMERS PRODUCTS FEATURING INNOVATIVE DESIGN AND QUALITY MATERIALS BACKED BY EXCEPTIONAL GUIDANCE AND CUSTOMER SERVICE.
OVER THE YEARS THE PRODUCT OFFERING HAS EXPANDED BEYOND THEIR CORE RECREATIONAL AND EXPEDITION OUTDOOR GEAR TO INCLUDE CASUAL OUTERWEAR, CASUAL APPAREL AND ACCESSORIES, FOOTWEAR, CHILDREN’S PRODUCTS, HOME DECOR, LUGGAGE AND GIFTS. THEY RECENTLY LAUNCHED THEIR FIRST ASCENT LINE OF WORLD CLASS EXPEDITION AND SKI WEAR.
THE EDDIE BAUER CUSTOMERS ARE ACTIVE, AFFLUENT INDIVIDUALS WHO APPRECIATE HIGH QUALITY, INNOVATIVE PRODUCTS AND SERVICES THAT SUIT THEIR LIFESTYLE. THEY ARE EDUCATED, WELL TRAVELED AND HAVE DIVERSE INTERESTS.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Internet/Online/Website Registration
Direct MailSold
Buyers
Catalog

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$70.00fee
FTP$70.00fee