Eddie Bauer – Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 350.00 or 7,500.

Selections Counts Price per/M
Total universe 1,864,710 *$125.00

(*) Fundraiser rate, 70.00/M; publisher rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $45.00 M extra
150.00+ Buyers $50.00 M extra
25.00+ Buyers $15.00 M extra
50.00+ Buyers $30.00 M extra
75.00+ Buyers $35.00 M extra
3 Month Buyers $25.00 M extra
6 Month Buyers $20.00 M extra
Alexa Demographics $7.00 M extra
Alexa RFM $8.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
Zip $8.00 M extra
State $8.00 M extra
Member HF Omit $50.00 M extra
———- SUMMARY DESCRIPTION ———-
Eddie Bauer is now a participant in the Genesis database and offers other Genesis members increased selectivity.
22% male, 73% female; average age 48.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
SINCE MAILING THEIR FIRST CATALOG IN 1945, EDDIE BAUER HAS OFFERED THEIR CUSTOMERS PRODUCTS FEATURING INNOVATIVE DESIGN AND QUALITY MATERIALS BACKED BY EXCEPTIONAL GUIDANCE AND CUSTOMER SERVICE.
OVER THE YEARS THE PRODUCT OFFERING HAS EXPANDED BEYOND THEIR CORE RECREATIONAL AND EXPEDITION OUTDOOR GEAR TO INCLUDE CASUAL OUTERWEAR, CASUAL APPAREL AND ACCESSORIES, FOOTWEAR, CHILDREN’S PRODUCTS, HOME DECOR, LUGGAGE AND GIFTS. THEY RECENTLY LAUNCHED THEIR FIRST ASCENT LINE OF WORLD CLASS EXPEDITION AND SKI WEAR.
THE EDDIE BAUER CUSTOMERS ARE ACTIVE, AFFLUENT INDIVIDUALS WHO APPRECIATE HIGH QUALITY, INNOVATIVE PRODUCTS AND SERVICES THAT SUIT THEIR LIFESTYLE. THEY ARE EDUCATED, WELL TRAVELED AND HAVE DIVERSE INTERESTS.

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Internet/Online/Website Registration
Direct Mail Sold
Buyers
Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $70.00 fee
FTP $70.00 fee