Eddie Bauer – Wiland Direct Modeled Selections Program

———- SRDS UPDATED/CONFIRMED ———-
May 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 750.00 or 20,000.

Selections Counts Price per/M
Total universe 1,864,710 *$125.00

(*) Fundraiser base rate, 70.00/M; food catalog base rate, 70.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Scoring $30.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can now apply their custom models to the Eddie Bauer file.
22% male, 73% female; average age 48.
Average unit of sale $105.

———- DATACARD DESCRIPTION ———-
SINCE MAILING THEIR FIRST CATALOG IN 1945, EDDIE BAUER HAS OFFERED THEIR CUSTOMERS PRODUCTS FEATURING INNOVATIVE DESIGN AND QUALITY MATERIALS BACKED BY EXCEPTIONAL GUIDANCE AND CUSTOMER SERVICE. OVER THE YEARS THE PRODUCT OFFERING HAS EXPANDED BEYOND THEIR CORE RECREATIONAL AND EXPEDITION OUTDOOR GEAR TO INCLUDE CASUAL OUTERWEAR, CASUAL APPAREL AND ACCESSORIES, FOOTWEAR, CHILDREN’S PRODUCTS, HOME DECOR, LUGGAGE AND GIFTS. THEY RECENTLY LAUNCHED THEIR FIRST ASCENT LINE OF WORLD CLASS EXPEDITION AND SKI WEAR.
WILAND DIRECT MEMBERS CAN NOW HAVE THEIR CUSTOM MODELS APPLIED TO THE EDDIE BAUER CATALOG FILE. NAMES WILL BE DELIVERED NET OF THE MAILERS HOUSE FILE, YIELDING INCREMENTAL NAMES TO THE MERGE.
THIS MODELING PROGRAM GIVES OUT-OF-CATEGORY MAILERS, OR THOSE LOOKING TO GO DEEPER INTO THE EDDIE BAUER DATABASE, AN OPPORTUNITY TO PULL ONLY THE NAMES MOST LIKE YOUR CURRENT CUSTOMER, DONOR OR SUBSCRIBER.
EDDIE BAUER CUSTOMERS ARE ACTIVE, AFFLUENT INDIVIDUALS WHO APPRECIATE HIGH QUALITY, INNOVATIVE PRODUCTS AND SERVICES THAT SUIT THEIR LIFESTYLE. THEY ARE EDUCATED, WELL TRAVELED AND HAVE DIVERSE INTERESTS.
AVERAGE INCOME: $125,000.00
74% ARE COLLEGE GRADUATES OR HIGHER

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $70.00 fee
E-mail $70.00 fee