Especially Yours Wigs & Apparel Buyers – Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 315,717 *$110.00
Dec ’15 buyers 24,456 $131.00
Oct ’15 – Dec ’15 buyers 64,778 $126.00
Jul ’15 – Dec ’15 buyers 108,734 $121.00
12 month buyers 210,843 $115.00
3 month catalog requests 19,149 $75.00

(*) Publisher rate, 75.00/M; fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $40.00 M extra
75.00+ Buyers $30.00 M extra
50.00+ Buyers $25.00 M extra
25.00+ Buyers $20.00 M extra
Blow In $5.00 M extra
Adult Age $13.00 M extra
Child Age $13.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Key Coding $2.00 M extra
Income:
15,000.00 $13.00 M extra
20,000.00 $13.00 M extra
30,000.00 $13.00 M extra
40,000.00 $13.00 M extra
50,000.00 $13.00 M extra
75,000.00 $13.00 M extra
Ethnicity:
African American $17.00 M extra
French $17.00 M extra
German $17.00 M extra
Irish $17.00 M extra
Italian $17.00 M extra
Religion:
Catholic $17.00 M extra
Jewish $17.00 M extra
Protestant $17.00 M extra
Ailments:
Arthritis $21.00 M extra
Diabetes $21.00 M extra
Orthopedic $21.00 M extra
Interest:
Beauty/Cosmetics $16.00 M extra
Bird Watching $16.00 M extra
Career Improvement $16.00 M extra
Cat Owner $16.00 M extra
Children’s Interest $16.00 M extra
Collectibles $16.00 M extra
Cooking $16.00 M extra
Crafts $16.00 M extra
Diet/Weight Loss $16.00 M extra
Dog Owner $16.00 M extra
Gardening $16.00 M extra
Grandparents $16.00 M extra
Health $16.00 M extra
Magazines $16.00 M extra
Natural Foods $16.00 M extra
Personal Investing $16.00 M extra
Travel $16.00 M extra
Walking $16.00 M extra
Customer Age:
25+ $13.00 M extra
35+ $13.00 M extra
45+ $13.00 M extra
55+ $13.00 M extra
65+ $13.00 M extra
75+ $13.00 M extra
Alexa Enhancements:
Women’s Apparel $8.00 M extra
Large Size Apparel $8.00 M extra
Men’s Apparel $8.00 M extra
Gift’s/Collectibles $8.00 M extra
Home Decor $8.00 M extra
Children’s Merchandise $8.00 M extra
Shoes $8.00 M extra
Garden Products $8.00 M extra
Personal Care $8.00 M extra
Jewelry/Accessories $8.00 M extra
———- SUMMARY DESCRIPTION ———-
African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
98% female; average age 53.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE ESPECIALLY YOURS FILE OFFERS FASHION AND IMAGE CONSCIOUS AFRICAN AMERICAN WOMEN WHO HAVE PURCHASED QUALITY WIGS, HAIRPIECES AND FASHION ADD-ONS AS WELL AS STYLISH SUITS, DRESSES, SHOES, HATS AND CAFTANS.
THESE BUYERS TAKE PRIDE IN THEIR APPEARANCE AND HAVE A REFINED TASTE IN CLOTHING AND ACCESSORIES, PREFER TO DRESS FASHIONABLY, YET AFFORDABLE. THEY ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS CASUAL APPAREL, PLUS SIZE APPAREL, HEALTH, RELATED, DISCOUNT HOME AND GIFTS, BEAUTY AND GENERAL MERCHANDISE.
AVERAGE HOUSEHOLD INCOME: $40,000; MARRIED, 62%; CHILDREN AGE 6-17 IN HOUSEHOLD, 84%

SRDS Classification
USA Consumer 612 Women’s

———- LIST SOURCE ———-

Source Note
Direct Response

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $60.00 fee
Cartridge $35.00 fee
Email Delivery $60.00 fee