Especially Yours Wigs & Apparel Buyers – Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe315,717*$110.00
Dec ’15 buyers24,456$131.00
Oct ’15 – Dec ’15 buyers64,778$126.00
Jul ’15 – Dec ’15 buyers108,734$121.00
12 month buyers210,843$115.00
3 month catalog requests19,149$75.00

(*) Publisher rate, 75.00/M; fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$40.00Mextra
75.00+ Buyers$30.00Mextra
50.00+ Buyers$25.00Mextra
25.00+ Buyers$20.00Mextra
Blow In$5.00Mextra
Adult Age$13.00Mextra
Child Age$13.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Key Coding$2.00Mextra
Income:
15,000.00$13.00Mextra
20,000.00$13.00Mextra
30,000.00$13.00Mextra
40,000.00$13.00Mextra
50,000.00$13.00Mextra
75,000.00$13.00Mextra
Ethnicity:
African American$17.00Mextra
French$17.00Mextra
German$17.00Mextra
Irish$17.00Mextra
Italian$17.00Mextra
Religion:
Catholic$17.00Mextra
Jewish$17.00Mextra
Protestant$17.00Mextra
Ailments:
Arthritis$21.00Mextra
Diabetes$21.00Mextra
Orthopedic$21.00Mextra
Interest:
Beauty/Cosmetics$16.00Mextra
Bird Watching$16.00Mextra
Career Improvement$16.00Mextra
Cat Owner$16.00Mextra
Children’s Interest$16.00Mextra
Collectibles$16.00Mextra
Cooking$16.00Mextra
Crafts$16.00Mextra
Diet/Weight Loss$16.00Mextra
Dog Owner$16.00Mextra
Gardening$16.00Mextra
Grandparents$16.00Mextra
Health$16.00Mextra
Magazines$16.00Mextra
Natural Foods$16.00Mextra
Personal Investing$16.00Mextra
Travel$16.00Mextra
Walking$16.00Mextra
Customer Age:
25+$13.00Mextra
35+$13.00Mextra
45+$13.00Mextra
55+$13.00Mextra
65+$13.00Mextra
75+$13.00Mextra
Alexa Enhancements:
Women’s Apparel$8.00Mextra
Large Size Apparel$8.00Mextra
Men’s Apparel$8.00Mextra
Gift’s/Collectibles$8.00Mextra
Home Decor$8.00Mextra
Children’s Merchandise$8.00Mextra
Shoes$8.00Mextra
Garden Products$8.00Mextra
Personal Care$8.00Mextra
Jewelry/Accessories$8.00Mextra
———- SUMMARY DESCRIPTION ———-
African American women who have purchased quality wigs, hairpieces and fashion add-ons as well as stylish suits, dresses, shoes, hats and caftans.
98% female; average age 53.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE ESPECIALLY YOURS FILE OFFERS FASHION AND IMAGE CONSCIOUS AFRICAN AMERICAN WOMEN WHO HAVE PURCHASED QUALITY WIGS, HAIRPIECES AND FASHION ADD-ONS AS WELL AS STYLISH SUITS, DRESSES, SHOES, HATS AND CAFTANS.
THESE BUYERS TAKE PRIDE IN THEIR APPEARANCE AND HAVE A REFINED TASTE IN CLOTHING AND ACCESSORIES, PREFER TO DRESS FASHIONABLY, YET AFFORDABLE. THEY ARE MORE LIKELY TO PURCHASE FROM CATEGORIES SUCH AS CASUAL APPAREL, PLUS SIZE APPAREL, HEALTH, RELATED, DISCOUNT HOME AND GIFTS, BEAUTY AND GENERAL MERCHANDISE.
AVERAGE HOUSEHOLD INCOME: $40,000; MARRIED, 62%; CHILDREN AGE 6-17 IN HOUSEHOLD, 84%

SRDS Classification
USAConsumer612Women’s

———- LIST SOURCE ———-

SourceNote
Direct Response

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$60.00fee
Cartridge$35.00fee
Email Delivery$60.00fee