Especially Yours Wigs & Apparel Buyers-Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
Total universe 210,843 *$110.00
Oct ’15 – Dec ’15 genesis byr 53,320 $126.00
Jul ’15 – Dec ’15 genesis buyer 120,291 $121.00
Jan ’15 – Dec ’15 genesis buyers 173,300 $115.00

(*) Publisher rate, 75.00/M; fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Adult Age $7.00 M extra
Blow In $5.00 M extra
Genesis Selection $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Omit House $50.00 fee
Key Coding $2.00 M extra
Genesis Product Categories: Cat Products
Childrens
Crafts
Decor
Dog Products
Recreational
Electronics
Food
Garden
Geriatric Supplies
Gifts
Health/Fitness
Household
Jewelry
Kitchen
Men’s
Movies/Music/Books/Outdoor
Outdoor
Personal Care
Pet Supplies
Plus-size Recreational
Senior Products
Shoes
Supplements Buyers
Women’s Apparel
Available Selections: Adult Age
Genesis Last $ Purchase
Genesis Average $ Purchase
Genesis # Titles Purchased (1x – 5x+)
———- SUMMARY DESCRIPTION ———-
The Especially Yours buyers file has been enhanced with Genesis Data in order to provide additional segmentation to participants of the Datalogix database.
98% female.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE ESPECIALLY YOURS FILE OFFERS FASHION AND IMAGE CONSCIOUS AFRICAN AMERICAN WOMEN WHO HAVE PURCHASED QUALITY WIGS, HAIRPIECES AND FASHION ADD-ONS AS WELL AS STYLISH SUITS, DRESSES, SHOES, HATS AND CAFTANS. THESE BUYERS TAKE PRIDE IN THEIR APPEARANCE AND HAVE A REFINED TASTE IN CLOTHING AND ACCESSORIES, PREFER TO DRESS FASHIONABLY, YET AFFORDABLE.
THE ESPECIALLY YOURS BUYERS FILE HAS BEEN ENHANCED WITH GENESIS DATA IN ORDER TO PROVIDE ADDITIONAL SEGMENTATION TO PARTICIPANTS OF THE DATALOGIX DATABASE. MAILERS CAN UTILIZED THE DATALOGIX TRANSACTIONAL CRITERIA IN ADDITION TO THE PAULA YOUNG DATA IN ORDER TO BETTER TARGET THEIR PROSPECTS.

SRDS Classification
USA Consumer 544 Fashions-Clothing

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $60.00 fee
FTP $60.00 fee