Especially Yours Wigs & Apparel Buyers-Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Mar 3, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
Total universe210,843*$110.00
Oct ’15 – Dec ’15 genesis byr53,320$126.00
Jul ’15 – Dec ’15 genesis buyer120,291$121.00
Jan ’15 – Dec ’15 genesis buyers173,300$115.00

(*) Publisher rate, 75.00/M; fundraiser rate, 70.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Adult Age$7.00Mextra
Blow In$5.00Mextra
Genesis Selection$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Omit House$50.00fee
Key Coding$2.00Mextra
Genesis Product Categories: Cat Products
Childrens
Crafts
Decor
Dog Products
Recreational
Electronics
Food
Garden
Geriatric Supplies
Gifts
Health/Fitness
Household
Jewelry
Kitchen
Men’s
Movies/Music/Books/Outdoor
Outdoor
Personal Care
Pet Supplies
Plus-size Recreational
Senior Products
Shoes
Supplements Buyers
Women’s Apparel
Available Selections: Adult Age
Genesis Last $ Purchase
Genesis Average $ Purchase
Genesis # Titles Purchased (1x – 5x+)
———- SUMMARY DESCRIPTION ———-
The Especially Yours buyers file has been enhanced with Genesis Data in order to provide additional segmentation to participants of the Datalogix database.
98% female.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
THE ESPECIALLY YOURS FILE OFFERS FASHION AND IMAGE CONSCIOUS AFRICAN AMERICAN WOMEN WHO HAVE PURCHASED QUALITY WIGS, HAIRPIECES AND FASHION ADD-ONS AS WELL AS STYLISH SUITS, DRESSES, SHOES, HATS AND CAFTANS. THESE BUYERS TAKE PRIDE IN THEIR APPEARANCE AND HAVE A REFINED TASTE IN CLOTHING AND ACCESSORIES, PREFER TO DRESS FASHIONABLY, YET AFFORDABLE.
THE ESPECIALLY YOURS BUYERS FILE HAS BEEN ENHANCED WITH GENESIS DATA IN ORDER TO PROVIDE ADDITIONAL SEGMENTATION TO PARTICIPANTS OF THE DATALOGIX DATABASE. MAILERS CAN UTILIZED THE DATALOGIX TRANSACTIONAL CRITERIA IN ADDITION TO THE PAULA YOUNG DATA IN ORDER TO BETTER TARGET THEIR PROSPECTS.

SRDS Classification
USAConsumer544Fashions-Clothing

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$60.00fee
FTP$60.00fee