Exposures Wiland Direct Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 10, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
Last 12 month buyers 24,570 *$120.00

(*) Fundraisers/publishers rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Wiland Modeled List Selection (500.00 Minimum) $30.00 M extra
Reuse (min. 3,000)
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Exposures buyers file allowing them to reach their ideal target audience.
11% male, 89% female; average age 40.
Average unit of sale $100.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE EXPOSURES BUYERS FILE ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NON-PROFIT, FUNDRAISING AND CATALOG MAILERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
EXPOSURES IS THE LEADING SOURCE FOR BEAUTIFUL FRAMES, PHOTO ALBUMS AND STORAGE. IN ADDITION EXPOSURES OFFERS A VARIETY OF PERSONALIZED ITEMS, CUSTOMIZED JEWELRY AND HANDBAGS, HOME DECOR AND HIGH-END FURNITURE. THESE AFFLUENT, WELL-EDUCATED BUYERS SPARE NO EXPENSE WHEN PURCHASING UNIQUE PRODUCTS FOR THEMSELVES AND THEIR LOVED ONES.
INCOME: $100K+

SRDS Classification
USA Consumer 553 General Merchandise Mail Order Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $75.00 fee