Feelgood Store – Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Aug 9, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jul 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 408,743 *$105.00
Universe for modeled selections 233,416 +30.00

(*) Food rate, 80.00/M; fundraising/publishing rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Modeled Names $30.00 M extra
Modeled Names For Applies On 10,000 Min. Names $300.00 fee
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland direct members can apply their models to the Feelgood Store names to connect with their ideal customer type for the highest rate of response.
21% male, 70% female; average age 45.
Average unit of sale $90.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE FEELGOOD STORE NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEHOLD AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
AVAILABLE WILAND MODELS INCLUDE: BEST DONOR,BEST CUSTOMER, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG TERM VALUE, SOURCE COMPOSITE, LIST AFFINITY, EXPANDED UNIVERSE, INCREMENTAL DEPTH, DYNAMIC INTERACTION.
FEELGOOD STORE CATALOG BUYER FILE IS FROM AMERIMARK. THIS FULL SIZE CATALOG IS GEARED TOWARDS THE UPSCALE ANTI-AGING SET THAT STRIVES FOR BETTER HEALTH AND OVERALL WELLNESS. THE CATALOG FEATURES HOME SPA SPECIALITY ITEMS, HEALTH,BEAUTY AND FOOT CARE PRODUCTS, BETTER SLEEP AIDS, A LINE OF MASSAGE THERAPY ITEMS, MATURE PERSONAL CARE, DIET & WEIGHT LOSS AS WELL AS MANY OTHER FINER HEALTH PRODUCTS FOR THIS EMERGING BOOMER MARKET.
AVERAGE INCOME: $50,000.00

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Catalog

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $50.00 fee
E-mail $50.00 fee