Feeling Lucky America Together We Care – Active Donors

———- SRDS UPDATED/CONFIRMED ———-
Jul 6, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016

Selections Counts Price per/M
Total universe 4,438,646 *$85.00
Monthly hotline 434,684 +10.00
Donor types:
   Active military 315,376 $85.00
   Alzheimer’s 301,546 $85.00
   Animal 412,943 $85.00
   Arts/cultural 30,254 $85.00
   Cancer 685,644 $85.00
   Catholic 264,543 $85.00
   Children’s 504,376 $85.00
   Environmental/wildlife 357,231 $85.00
   Health 768,323 $85.00
   Humanitarian 278,435 $85.00
   Medical research 90,321 $85.00
   Native American 65,476 $85.00
   Olympics/sports 25,476 $85.00
   Religious 563,766 $85.00
   Political conservative 235,468 $85.00
   Political liberals 157,493 $85.00
   Veterans 367,544 $85.00
   Womens 22,435 $85.00
   World relief 69,434 $85.00

(*) Emails, plus 20.00/M.
Minimum orders: postal, 10,000 or 650.00; email, 20,000 or 1,700.00.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Age $10.00 M extra
Credit Card $10.00 M extra
Gender $5.00 M extra
Geo Select $5.00 M extra
Home Owner $10.00 M extra
Income Select $10.00 M extra
Last Donation $10.00 M extra
Presence Of Children $10.00 M extra
Type Of Appeal $10.00 M extra
Donor Type
Running Charges $6.50 M extra
Zip+4 $6.50 M extra
———- SUMMARY DESCRIPTION ———-
Responsive and compassionate donors who actively donate to various appeals of their choice.
42% male, 58% female.

———- DATACARD DESCRIPTION ———-
RESPONSIVE AND COMPASSIONATE DONORS WHO ACTIVELY DONATE TO VARIOUS CAUSES RANGING FROM POLITICAL AND HEALTH CONCERNS SUCH AS CANCER AND ALZHEMER’S TO WORLD RELIEF, RELIGIOUS AND HUMANITARIAN APPEALS.
AVERAGE INCOME: $48,000.00

SRDS Classification
USA Consumer 522 Contributors (Philanthropic)

———- LIST SOURCE ———-

Source Note
Direct Mail
Survey Info/Self-reported

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
FTP $50.00 fee