Figi’s Gifts In Good Taste Buyers

———- SRDS UPDATED/CONFIRMED ———-
Apr 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 300.00.

Selections Counts Price per/M
Total universe 798,038 *$100.00
1month hotline 26,868 +20.00
3 month hotline 62,420 +15.00
6 month buyers 455,802 +10.00
12 month buyers 481,018 $100.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M run charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Geographical $7.00 M extra
Gender $7.00 M extra
Cash $12.00 M extra
Credit Card $12.00 M extra
Deferred Payment Buyer $12.00 M extra
COA $12.00 M extra
Gift Buyers $12.00 M extra
Internet/On-line $17.00 M extra
Multibuyers $12.00 M extra
25.00+ $12.00 M extra
50.00+ $17.00 M extra
75.00+ $22.00 M extra
100.00+ $27.00 M extra
Product Selects $12.00 M extra
Personalized Products $17.00 M extra
Personal Use $12.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of cheeses, smoked meats, holiday bakery items, chocolates, nuts, special gift assortments, collectible treasures, personalized items, etc.
18% male, 79% female; ages 50-60.
Average unit of sale $92.

———- DATACARD DESCRIPTION ———-
GRANTING IN-HOUSE CREDIT AND OFFERING DEFERRED BILLING TO ITS CUSTOMERS, FIGI’S REMAINS THE REIGNING KING OF MAIL-ORDER SPECIALTY ITEMS FROM AMERICA’S HEARTLAND. PROVIDING GIFTS IN GOOD TASTE SINCE 1944, FIGI’S CUSTOMERS ENJOY THE FRESHEST VARIETY OF CHEESES, SMOKED MEATS, HOLIDAY BAKERY ITEMS, CHOCOLATES, NUTS, SWEETS, SNACKS, SPECIAL GIFT ASSORTMENTS, COLLECTIBLE TREASURES, AND EXCLUSIVE PERSONALIZED ITEMS. 55% OF FIGI’S CUSTOMERS CHOOSE DEFERRED BILLING AS A PAYMENT OPTION.
THE AVERAGE AGE OF A FIGI’S CUSTOMER RANGES FROM50-60, AND AVERAGE HOUSEHOLD INCOME RANGES FROM: $40K TO $60K.

SRDS Classification
USA Consumer 554 Gifts-Gift Buyers

———- LIST SOURCE ———-

Source Note
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
SFTP $50.00 fee