Figi’s Gifts In Good Taste Buyers

———- SRDS UPDATED/CONFIRMED ———-
Apr 8, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 300.00.

SelectionsCountsPrice per/M
Total universe798,038*$100.00
1month hotline26,868+20.00
3 month hotline62,420+15.00
6 month buyers455,802+10.00
12 month buyers481,018$100.00

(*) Fundraiser/publisher rate, 75.00/M.
Net name arrangement (minimum 50,000), 85% plus 15.00/M run charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Geographical$7.00Mextra
Gender$7.00Mextra
Cash$12.00Mextra
Credit Card$12.00Mextra
Deferred Payment Buyer$12.00Mextra
COA$12.00Mextra
Gift Buyers$12.00Mextra
Internet/On-line$17.00Mextra
Multibuyers$12.00Mextra
25.00+$12.00Mextra
50.00+$17.00Mextra
75.00+$22.00Mextra
100.00+$27.00Mextra
Product Selects$12.00Mextra
Personalized Products$17.00Mextra
Personal Use$12.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of cheeses, smoked meats, holiday bakery items, chocolates, nuts, special gift assortments, collectible treasures, personalized items, etc.
18% male, 79% female; ages 50-60.
Average unit of sale $92.

———- DATACARD DESCRIPTION ———-
GRANTING IN-HOUSE CREDIT AND OFFERING DEFERRED BILLING TO ITS CUSTOMERS, FIGI’S REMAINS THE REIGNING KING OF MAIL-ORDER SPECIALTY ITEMS FROM AMERICA’S HEARTLAND. PROVIDING GIFTS IN GOOD TASTE SINCE 1944, FIGI’S CUSTOMERS ENJOY THE FRESHEST VARIETY OF CHEESES, SMOKED MEATS, HOLIDAY BAKERY ITEMS, CHOCOLATES, NUTS, SWEETS, SNACKS, SPECIAL GIFT ASSORTMENTS, COLLECTIBLE TREASURES, AND EXCLUSIVE PERSONALIZED ITEMS. 55% OF FIGI’S CUSTOMERS CHOOSE DEFERRED BILLING AS A PAYMENT OPTION.
THE AVERAGE AGE OF A FIGI’S CUSTOMER RANGES FROM50-60, AND AVERAGE HOUSEHOLD INCOME RANGES FROM: $40K TO $60K.

SRDS Classification
USAConsumer554Gifts-Gift Buyers

———- LIST SOURCE ———-

SourceNote
Direct Mail
Internet/Online/Website Registration

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
SFTP$50.00fee