Fine Cooking Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,000.

Selections Counts Price per/M
Total universe 113,637 *$105.00
Active U.S. subscribers 113,637 $105.00

(*) Fundraising rate, 70.00/M; non-affinity catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Wiland Model Fee $30.00 M extra
Zip $7.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Fine Cooking subscribers to connect with their ideal customer type for the highest rate of response.
64% female; average age 49.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FINE COOKING SUBSCRIBERS TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND DIRECT AVAILABLE MODELS INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
FINE COOKING, PUBLISHED BY THE TAUNTON PRESS, IS A MAGAZINE FOR PEOPLE WITH AN AVID INTEREST IN THE PLEASURE OF COOKING. EDITED FOR ALL LEVELS OF COOKING, THE EMPHASIS IN THE FEATURES IS ON THE HOWS AND WHYS OF COOKING METHODS, COMPLEMENTED BY DETAILED RECIPES. DEPARTMENTS COVER FRESH PRODUCE, TECHNIQUES, FOOD SCIENCE, COOKING BASICS, NEW PRODUCTS, BOOK REVIEWS, WINE AND FOOD FOOD PAIRING, AND QUICK DISHES.
AVERAGE INCOME: $90,100.00; HOMEOWNERS, 82%; COLLEGE EDUCATED, 78%; MARRIED, 66%; 87% ENTERTAIN AT HOME; 91% HAVE ORDERED PRODUCTS THROUGH THE MAIL OR BY PHONE IN LAST 12 MONTHS; 65% HAVE AN HERB OR VEGETABLE GARDEN; 69% OWN A PC; 83% HAVE BOUGHT A COOKBOOK IN LAST 12 MONTHS

SRDS Classification
USA Consumer 536 Epicurean & Specialty Foods

———- LIST SOURCE ———-

Source Note
Controlled Circ
91% Direct To Publisher
99% Paid Subscribers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $79.00 fee
E-mail $50.00 fee