Fine Gardening Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,000.

SelectionsCountsPrice per/M
Total universe51,195*$100.00
Active U.S. subscribers51,195$100.00

(*) Fundraising rate, 70.00/M; non-affinity catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Wiland Model Fee$30.00Mextra
Zip$7.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Fine Gardening subscribers to connect with their ideal customer type for the highest rate of response.
63% female; average age 48.
Average unit of sale $29.95.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FINE GARDENING SUBSCRIBERS TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND DIRECT AVAILABLE MODELS INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
FINE GARDENING, PUBLISHED BY THE TAUNTON PRESS, OFFERS IDEAS, INFORMATION AND INSPIRATION FOR AVID ORNAMENTAL GARDENERS WITH A MISSION TO HELP GARDENS GROW. BECAUSE STORIES ARE WRITTEN BY EXPERIENCED GARDENERS, FINE GARDENING STANDS ALONE IN PROVIDING IN-DEPTH COVERAGE OF GREAT GARDEN PLANTS, CREATIVE GARDEN DESIGN IDEAS, AND PRACTICAL GARDENING TECHNIQUES FOR BOTH THE AMATEUR AND ACCOMPLISHED GARDENER. AND ALTHOUGH IT IS A PRACTICAL, HANDS-ON PUBLICATION, THE PAGES OF FINE GARDENING ARE FILLED WITH THE SAME BEAUTY THAT MAKES GARDENING THE #1 PASTIME IN AMERICA.
AVERAGE INCOME: $144,000.00; HOMEOWNERS, 96%; COLLEGE EDUCATED, 65%; 90% OF READERS DESCRIBE THEIR GARDENING SKILLS AS INTERMEDIATE OR ADVANCED; 98% GROW PERENNIALS; 93% GROW ANNUALS; 64% GROW VEGETABLES; SPEND AN AVERAGE OF $4,700+ PER YEAR ON GARDEN PRODUCTS

SRDS Classification
USAConsumer550Gardening (Home)

———- LIST SOURCE ———-

SourceNote
Controlled Circ
88% Direct To Publisher
Paid Subscribers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$79.00fee
E-mail$50.00fee