Fine Homebuilding Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,000.

SelectionsCountsPrice per/M
Total universe76,023*$115.00
Active U.S. subscribers76,023$115.00

(*) Fundraising rate, 70.00/M; non-affinity catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Wiland Model Fee$30.00Mextra
Zip$7.00Mextra
Key Coding$2.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Fine Homebuilding subscribers to connect with their ideal customer type for the highest rate of response.
81% male; average age 50.
Average unit of sale $37.95.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FINE HOMEBUILDING SUBSCRIBERS TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND DIRECT AVAILABLE MODELS INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
FINE HOMEBUILDING, PUBLISHED BY THE TAUNTON PRESS, IS THE ONLY MAGAZINE THAT MAKES PROFESSIONAL-LEVEL BUILDING AND REMODELING INFORMATION AVAILABLE TO PROS AND NON-PROS ALIKE. SKILLED BUILDERS OFFER TIME-SAVING TIPS AND TECHNIQUES, REVIEW TOOLS AND MATERIALS, DISCUSS PROJECTS AND SHARE TRADE SECRETS THAT HELP READERS BUILD SMARTER…FASTER…BETTER. LIVELY ARTICLES COVER EVERYTHING FROM FOUNDATIONS TO ROOFING, FROM FRAMING TO FINISHING.
AVERAGE INCOME: $100,000.00; COLLEGE EDUCATED, 60%; MARRIED, 80%; AVERAGE HOME VALUE, $523,461; 75% HAVE AN OWNER-EQUITY POSITION IN A FIRM (AVERAGE STAFF OF 32 EMPLOYEES; AVERAGE GROSS ANNUAL DOLLAR VOLUME OF $6.9 MILLION IN REVENUE); 68% SPEND MOST OF THEIR WORK TIME AT JOB SITES; 40% ARE REMODELING CONTRACTORS; 39% ARE CARPENTERS; 33% ARE GENERAL CONTRACTORS; 25% ARE BUILDERS; 24% ARE CUSTOM BUILDERS

SRDS Classification
USAConsumer558Home & Home Service

———- LIST SOURCE ———-

SourceNote
Controlled Circ
99% Direct MailSold
97% Paid Subscribers

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
FTP$79.00fee
E-mail$50.00fee