Fine Woodworking Wiland Direct Modeled File

———- SRDS UPDATED/CONFIRMED ———-
Jul 5, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2016
Minimum order 17,000.

Selections Counts Price per/M
Total universe 90,806 *$100.00
Active U.S. subscribers 90,806 $100.00

(*) Fundraising rate, 70.00/M; non-affinity catalog rate, 80.00/M.
Net name arrangement (minimum 50,000), 85% plus 8.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Wiland Model Fee $30.00 M extra
Zip $7.00 M extra
Key Coding $2.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to Fine woodworking subscribers to connect with their ideal customer type for the highest rate of response.
99% male; average age 61.
Average unit of sale $34.95.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FINE WOODWORKING SUBSCRIBERS TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND DIRECT AVAILABLE MODELS INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, COMPREHENSIVE CORRELATION, ACQUISITION RESPONSE, CORE REVENUE RESPONSE, LONG-TERM VALUE, AND SOURCE COMPOSITE.
FINE WOODWORKING, PUBLISHED BY THE TAUNTON PRESS, IS THE MAGAZINE FOR SAVVY WOODWORKERS-WHETHER ASPIRING BEGINNERS HUNGRY FOR GOOD INFORMATION OR ACCOMPLISHED CRAFTSMEN LOOKING FOR NEW CHALLENGES. EACH ISSUE GIVES READERS THE LATEST AND BEST INFORMATION ABOUT TOOLS, MATERIALS, DESIGN AND TECHNIQUES, ALONG WITH A RANGE OF STIMULATING PROJECTS AND INGENIOUS TIPS, JIGS AND IDEAS.
AVERAGE INCOME: $131,000.00; HOMEOWNERS, 78%; COLLEGE EDUCATED, 71%; MARRIED, 88%; AVERAGE HOME VALUE, $444,079; 94% HAVE THEIR OWN WORKSHOP; ON AVERAGE, THE READER HAS COMPLETED 5.3 PROJECTS IN THE PAST 12 MONTHS; 94% PLAN TO BUY STATIONARY POWER TOOLS NEXT YEAR; 53% HAVE BOUGHT WOODWORKING TOOLS OR MATERIALS BY MAIL

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Controlled Circ
99% Direct Mail Sold
98% Direct Response Paid Subscribers

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
FTP $79.00 fee
E-mail $50.00 fee