Fisher Price ALEXA

———- SRDS UPDATED/CONFIRMED ———-
Apr 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 10,000.

SelectionsCountsPrice per/M
Total Universe245,530*$115.00
3 month Buyers32,501+15.00
6 month Buyers67,967+12.00
12 month Buyers93,123+11.00
24 month Buyers245,530$115.00

(*) Fundraiser/publisher, 75.00/M. Exchange available.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+$36.00Mextra
50.00+$26.00Mextra
75.00+$31.00Mextra
12 Month Hotline$10.00Mextra
3 Month Hotline$15.00Mextra
6 Month Hotline$10.00Mextra
Gender$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Z24 Enhancements$22.00Mextra
Alexa Enhancements$8.00Mextra
Key Coding$2.00Mextra
Nth Name
ALEXA Enhancements:
Presence Of Children:
Age 0-2$11.00Mextra
Age 3-5$11.00Mextra
Age 6-10$11.00Mextra
Age 11-15$11.00Mextra
Age 16-17$11.00Mextra
Children’s Gender$11.00Mextra
Adult Age:
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
18-24$11.00Mextra
25-34$11.00Mextra
35-44$11.00Mextra
45-54$11.00Mextra
75+$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
Number Of Titles$8.00Mextra
Frequency$8.00Mextra
Distinct Clients$8.00Mextra
Recency$8.00Mextra
ALEXA RFM & Product Enhancements:
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
Number Of Titles$8.00Mextra
Frequency$8.00Mextra
Distinct Clients$8.00Mextra
Recency$8.00Mextra
ALEXA RFM & Product Enhancements:
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
Number Of Titles$8.00M
Frequency$8.00M
Distinct Clients$8.00M
Recency$8.00M
ALEXA RFM & Product Enhancements:
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
Number Of Titles
Frequency
Distinct Clients
Recency
ALEXA RFM & Product Enhancements:
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
Distinct Clients
Recency
ALEXA RFM & Product Enhancements:
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
200K+
150-199K
101-149K
75-100K
50-74K
20-49K
200K+$11.00Mextra
150-199K$11.00Mextra
101-149K$11.00Mextra
75-100K$11.00Mextra
50-74K$11.00Mextra
20-49K$11.00Mextra
———- SUMMARY DESCRIPTION ———-
Reaches parents with young children who are interested in toys that are designed to encourage developmental skills, enrich active imaginations and lay the foundation of lifelong learning.
15% male, 79% female.
Average unit of sale $59.

———- DATACARD DESCRIPTION ———-
AVAILABLE FOR THE FIRST TIME ON RENTAL, FISHER-PRICE REACHES PARENTS WITH YOUNG CHILDREN WHO ARE INTERESTED IN TOYS THAT ARE DESIGNED TO ENCOURAGE DEVELOPMENTAL SKILLS, ENRICH ACTIVE IMAGINATIONS AND LAY THE FOUNDATION OF LIFELONG LEARNING. FISHER-PRICE IS THE LEADING BRAND OF INFANT AND PRESCHOOL TOYS IN THE WORLD AND SOME OF THE COMPANY’S BEST KNOWN “CLASSIC” BRANDS INCLUDE LITTLE PEOPLE, POWERWHEELS AND VIEWMASTER. FISHER-PRICE IS ALSO A LEADING DEVELOPER OF BABY GEAR PRODUCTS (INFANT SWINGS, BOUNCERS, HIGH CHAIRS, NURSERY MONITORS) AS WELL AS A WIDE ARRAY OF CHARACTER-BASED TOYS INSPIRED BY HIGH QUALITY CHILDREN’S PROGRAMMING SUCH AS THOMAS & FRIENDS, DORA THE EXPLORER AND MICKEY MOUSE CLUBHOUSE.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$50.00fee