Fisher Price ALEXA

———- SRDS UPDATED/CONFIRMED ———-
Apr 7, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Feb 2015
Minimum order 10,000.

Selections Counts Price per/M
Total Universe 245,530 *$115.00
3 month Buyers 32,501 +15.00
6 month Buyers 67,967 +12.00
12 month Buyers 93,123 +11.00
24 month Buyers 245,530 $115.00

(*) Fundraiser/publisher, 75.00/M. Exchange available.
Net name arrangement (50,000 minimum), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ $36.00 M extra
50.00+ $26.00 M extra
75.00+ $31.00 M extra
12 Month Hotline $10.00 M extra
3 Month Hotline $15.00 M extra
6 Month Hotline $10.00 M extra
Gender $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Z24 Enhancements $22.00 M extra
Alexa Enhancements $8.00 M extra
Key Coding $2.00 M extra
Nth Name
ALEXA Enhancements:
Presence Of Children:
Age 0-2 $11.00 M extra
Age 3-5 $11.00 M extra
Age 6-10 $11.00 M extra
Age 11-15 $11.00 M extra
Age 16-17 $11.00 M extra
Children’s Gender $11.00 M extra
Adult Age:
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
18-24 $11.00 M extra
25-34 $11.00 M extra
35-44 $11.00 M extra
45-54 $11.00 M extra
75+ $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
Number Of Titles $8.00 M extra
Frequency $8.00 M extra
Distinct Clients $8.00 M extra
Recency $8.00 M extra
ALEXA RFM & Product Enhancements:
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
Number Of Titles $8.00 M extra
Frequency $8.00 M extra
Distinct Clients $8.00 M extra
Recency $8.00 M extra
ALEXA RFM & Product Enhancements:
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
Number Of Titles $8.00 M
Frequency $8.00 M
Distinct Clients $8.00 M
Recency $8.00 M
ALEXA RFM & Product Enhancements:
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
Number Of Titles
Frequency
Distinct Clients
Recency
ALEXA RFM & Product Enhancements:
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
Distinct Clients
Recency
ALEXA RFM & Product Enhancements:
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
200K+
150-199K
101-149K
75-100K
50-74K
20-49K
200K+ $11.00 M extra
150-199K $11.00 M extra
101-149K $11.00 M extra
75-100K $11.00 M extra
50-74K $11.00 M extra
20-49K $11.00 M extra
———- SUMMARY DESCRIPTION ———-
Reaches parents with young children who are interested in toys that are designed to encourage developmental skills, enrich active imaginations and lay the foundation of lifelong learning.
15% male, 79% female.
Average unit of sale $59.

———- DATACARD DESCRIPTION ———-
AVAILABLE FOR THE FIRST TIME ON RENTAL, FISHER-PRICE REACHES PARENTS WITH YOUNG CHILDREN WHO ARE INTERESTED IN TOYS THAT ARE DESIGNED TO ENCOURAGE DEVELOPMENTAL SKILLS, ENRICH ACTIVE IMAGINATIONS AND LAY THE FOUNDATION OF LIFELONG LEARNING. FISHER-PRICE IS THE LEADING BRAND OF INFANT AND PRESCHOOL TOYS IN THE WORLD AND SOME OF THE COMPANY’S BEST KNOWN “CLASSIC” BRANDS INCLUDE LITTLE PEOPLE, POWERWHEELS AND VIEWMASTER. FISHER-PRICE IS ALSO A LEADING DEVELOPER OF BABY GEAR PRODUCTS (INFANT SWINGS, BOUNCERS, HIGH CHAIRS, NURSERY MONITORS) AS WELL AS A WIDE ARRAY OF CHARACTER-BASED TOYS INSPIRED BY HIGH QUALITY CHILDREN’S PROGRAMMING SUCH AS THOMAS & FRIENDS, DORA THE EXPLORER AND MICKEY MOUSE CLUBHOUSE.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee