Fisher Price Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2015
Minimum order 10,000.

Selections Counts Price per/M
Total universe 241,643 *$105.00
3 month buyers 9,033 +15.00
   6 month 62,848 +10.00
   12 month 89,551 +5.00

(*) Fundraiser/publisher rate, 75.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
12 Month Hotline $5.00 M extra
Genesis Demographics (w/50.00 Flat Min) $7.00 M extra
Genesis Product (w/50.00 Flat Min) $8.00 M extra
Genesis Premium Demographic-ethnic $10.00 M extra
Genesis Premium Demographic-religion $10.00 M extra
Run Charges $10.00 M extra
Last / Average Purchase $12.00 M extra
6 Month Hotline $10.00 M extra
25.00+ Buyers $17.00 M extra
30.00+ Buyers $19.00 M extra
1 Month Hotline $20.00 M extra
50.00+ Buyers $22.00 M extra
75.00+ Buyers $32.00 M extra
100.00+buyers $42.00 M extra
Order Processing Fee $45.00 fee
Omit Housefile $50.00 fee
150.00+buyers $52.00 M extra
Key Coding $3.50 M extra
———- SUMMARY DESCRIPTION ———-
Parents with young children who are interested in toys that are designed to encourage developmental skills, enrich active imaginations and lay the foundation of learning.
15% male, 79% female.
Average unit of sale $59.

———- DATACARD DESCRIPTION ———-
THE FISHER PRICE CATALOG REACHES PARENTS WITH YOUNG CHILDREN WHO ARE INTERESTED IN TOYS THAT ARE DESIGNED TO ENCOURAGE DEVELOPMENTAL SKILLS, ENRICH ACTIVE IMAGINATIONS AND LAY THE FOUNDATION OF LEARNING. FISHER-PRICE IS THE LEADING BRAND OF INFANT AND PRESCHOOL TOYS IN THE WORLD AND SOME OF THE COMPANY’S BEST KNOWN “CLASSIC” BRANDS INCLUDE LITTLE PEOPLE, POWERWHEELS AND VIEWMASTER. FISHER-PRICE IS ALSO A LEADING DEVELOPER OF BABY GEAR PRODUCTS (INFANT SWINGS, BOUNCERS, HIGH CHAIRS, NURSERY MONITORS) AS WELL AS A WIDE ARRAY OF CHARACTER-BASED TOYS INSPIRED BY HIGH QUALITY CHILDREN’S PROGRAMMING SUCH AS THOMAS 7 FRIENDS, DORA THE EXPLORER AND MICKEY MOUSE CLUBHOUSE.

SRDS Classification
USA Consumer 520 Children

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Pressure Sensitive Labels $7.50 M extra
E-mail $75.00 fee
Cartridge $75.00 fee
Wamnet $75.00 fee
FTP $75.00 fee