Fisher Price Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
May 5, 2015

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Mar 2015
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe241,643*$105.00
3 month buyers9,033+15.00
   6 month62,848+10.00
   12 month89,551+5.00

(*) Fundraiser/publisher rate, 75.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
12 Month Hotline$5.00Mextra
Genesis Demographics (w/50.00 Flat Min)$7.00Mextra
Genesis Product (w/50.00 Flat Min)$8.00Mextra
Genesis Premium Demographic-ethnic$10.00Mextra
Genesis Premium Demographic-religion$10.00Mextra
Run Charges$10.00Mextra
Last / Average Purchase$12.00Mextra
6 Month Hotline$10.00Mextra
25.00+ Buyers$17.00Mextra
30.00+ Buyers$19.00Mextra
1 Month Hotline$20.00Mextra
50.00+ Buyers$22.00Mextra
75.00+ Buyers$32.00Mextra
100.00+buyers$42.00Mextra
Order Processing Fee$45.00fee
Omit Housefile$50.00fee
150.00+buyers$52.00Mextra
Key Coding$3.50Mextra
———- SUMMARY DESCRIPTION ———-
Parents with young children who are interested in toys that are designed to encourage developmental skills, enrich active imaginations and lay the foundation of learning.
15% male, 79% female.
Average unit of sale $59.

———- DATACARD DESCRIPTION ———-
THE FISHER PRICE CATALOG REACHES PARENTS WITH YOUNG CHILDREN WHO ARE INTERESTED IN TOYS THAT ARE DESIGNED TO ENCOURAGE DEVELOPMENTAL SKILLS, ENRICH ACTIVE IMAGINATIONS AND LAY THE FOUNDATION OF LEARNING. FISHER-PRICE IS THE LEADING BRAND OF INFANT AND PRESCHOOL TOYS IN THE WORLD AND SOME OF THE COMPANY’S BEST KNOWN “CLASSIC” BRANDS INCLUDE LITTLE PEOPLE, POWERWHEELS AND VIEWMASTER. FISHER-PRICE IS ALSO A LEADING DEVELOPER OF BABY GEAR PRODUCTS (INFANT SWINGS, BOUNCERS, HIGH CHAIRS, NURSERY MONITORS) AS WELL AS A WIDE ARRAY OF CHARACTER-BASED TOYS INSPIRED BY HIGH QUALITY CHILDREN’S PROGRAMMING SUCH AS THOMAS 7 FRIENDS, DORA THE EXPLORER AND MICKEY MOUSE CLUBHOUSE.

SRDS Classification
USAConsumer520Children

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Pressure Sensitive Labels$7.50Mextra
E-mail$75.00fee
Cartridge$75.00fee
Wamnet$75.00fee
FTP$75.00fee