FootSmart ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,367,176 $110.00
1 month buyers 75,990 +31.00
3 month buyers 254,397 +26.00
6 month buyers 478,116 +16.00
12 month buyers 801,644 +11.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $36.00 M extra
150.00+ Buyers $41.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
2+ Zips $5.00 M extra
Age $11.00 M extra
ALEXA – Member On Member $8.00 M extra
ALEXA Enhancement $11.00 M extra
Credit Card Buyers $11.00 M extra
Gender $8.00 M extra
Omit Housefile $50.00 M extra
Product $20.00 M extra
Run Charge $8.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
ALEXA Demographic Enhancements:
Presence Of Children (0-2, 3-5,6-10, 11-15, 16-17 $11.00 M extra
Children’s Gender $11.00 M extra
Age (18-24, 25-34, 45-54, 55-64, 65-74, 75+) $11.00 M extra
Income (0-19K, 20-49K, 50-74K, 75-100K, 101-149K, 150-199K, 200K+) $11.00 M extra
ALEXA RFM & Product Enhancements:
Recency $8.00 M extra
Distinct Clients $8.00 M extra
Frequency $8.00 M extra
Number Of Titles $8.00 M extra
———- SUMMARY DESCRIPTION ———-
FootSmart is a member of the ALEXA database; it is a direct retailer of foot and lower body healthcare products.
14% male, 79% female; average age 61.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
FOOTSMART IS THE LARGEST DIRECT RETAILER OF FOOT AND LOVER BODY HEALTHCARE PRODUCTS IN THE US. THEIR HIGHLY-RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG TO OVER 1,000 COMFORT, HEALTH AND PAIN-RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE. FOOTSMART WORKS TO SOOTHE OR SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS/HOSIERY, AND FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
HOUSEHOLD INCOME $62K
CATALOG BUYERS: AGE 65+
WEB BUYERS: AGE 50+

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Cartridge $40.00 fee
CD ROM $50.00 fee
E-mail $50.00 fee