FootSmart ALEXA Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,367,176$110.00
1 month buyers75,990+31.00
3 month buyers254,397+26.00
6 month buyers478,116+16.00
12 month buyers801,644+11.00

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$36.00Mextra
150.00+ Buyers$41.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
2+ Zips$5.00Mextra
Age$11.00Mextra
ALEXA – Member On Member$8.00Mextra
ALEXA Enhancement$11.00Mextra
Credit Card Buyers$11.00Mextra
Gender$8.00Mextra
Omit Housefile$50.00Mextra
Product$20.00Mextra
Run Charge$8.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
ALEXA Demographic Enhancements:
Presence Of Children (0-2, 3-5,6-10, 11-15, 16-17$11.00Mextra
Children’s Gender$11.00Mextra
Age (18-24, 25-34, 45-54, 55-64, 65-74, 75+)$11.00Mextra
Income (0-19K, 20-49K, 50-74K, 75-100K, 101-149K, 150-199K, 200K+)$11.00Mextra
ALEXA RFM & Product Enhancements:
Recency$8.00Mextra
Distinct Clients$8.00Mextra
Frequency$8.00Mextra
Number Of Titles$8.00Mextra
———- SUMMARY DESCRIPTION ———-
FootSmart is a member of the ALEXA database; it is a direct retailer of foot and lower body healthcare products.
14% male, 79% female; average age 61.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
FOOTSMART IS THE LARGEST DIRECT RETAILER OF FOOT AND LOVER BODY HEALTHCARE PRODUCTS IN THE US. THEIR HIGHLY-RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG TO OVER 1,000 COMFORT, HEALTH AND PAIN-RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE. FOOTSMART WORKS TO SOOTHE OR SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS/HOSIERY, AND FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
HOUSEHOLD INCOME $62K
CATALOG BUYERS: AGE 65+
WEB BUYERS: AGE 50+

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct Mail

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Cartridge$40.00fee
CD ROM$50.00fee
E-mail$50.00fee