FootSmart Genesis Enhanced

———- SRDS UPDATED/CONFIRMED ———-
Oct 1, 2014

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Sep 2014
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,674,908 $110.00
1 month buyers 85,328 +31.00
3 month buyers 277,383 +26.00
6 month buyers 558,612 +16.00
12 month buyers 926,724 +11.00

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
4Cite Product $8.00 M extra
4Cite Demographics $7.00 M extra
4Cite Premium Demographics – Ethnic Or Religion $10.00 M extra
4Cite Premium Demographic-religion $10.00 M extra
100.00+ Buyers $36.00 M extra
150.00+ Buyers $41.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
Run Charge $8.00 M extra
Catalog Buyers $10.00 M extra
Internet Buyers $110.00 M extra
———- SUMMARY DESCRIPTION ———-
Consumers of foot and lower body healthcare products in the U.S.
14% male, 79% female; average age 55.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
FOOTSMART IS THE LARGEST DIRECT RETAILER OF FOOT AND LOWER BODY HEALTHCARE PRODUCTS IN THE U.S. THEIR HIGHLY-RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG FOR OVER 1,000 COMFORT, HEALTH AND PAIN-RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE. FOOTSMART WORKS TO SOOTH OR SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY ARE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS/HOSIERY, AND FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
ENHANCED SELECTS:
POWERED BY 4CITE AND USES AGGREGATED TRANSACTIONAL DATA AND DEMOGRAPHIC ATTRIBUTES TO PROVIDE MAILERS THE MOST SELECTABLE LIST UNIVERSE ON THE MARKET, ALL AT THE INDIVIDUAL LIST LEVEL! NUMEROUS RFMP SELECTS, ANALYTICAL MODELS, AND COMPREHENSIVE DEMOGRAPHIC SELECTIONS.
-OMIT HOUSEFILE – $50 FLAT

MEDIAN AGE 55
HOUSEHOLD INCOME $90K
CATALOG BUYERS: AGE 55+
WEB BUYERS: AGE 55+

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $50.00 fee
Cartridge $40.00 fee
CD ROM $50.00 fee