FootSmart Wiland Direct Modeled

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,367,176 *$110.00
Universe for modeled selection 1,367,176 +30.00

(*) Fundraising/publishers, 75.00/M; insurance mailers, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $36.00 M extra
150.00+ Buyers $41.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
Age $11.00 M extra
Credit Card Buyers $11.00 M extra
Gender $8.00 M extra
Multibuyers $7.50 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Women’s Plus Size
Catalog Buyers $10.00 M extra
Internet Buyers $10.00 M extra
Key Coding $3.00 M extra
Run Charge $8.00 M extra
Product:
Apparel/Intimate Apparel/Shoes $20.00 M extra
Healthcare (nail & Skin Care, Personal Care) $20.00 M extra
Care, Ailments: Diabetes Or Arthritis $20.00 M extra
Slippers/Socks $20.00 M extra
Bunions/Callus/Corns $20.00 M extra
Back/Toe Care $20.00 M extra
Women’s Plus Size $20.00 M extra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to FootSmart names to connect with their ideal customer type for the highest rate of response.
14% male, 79% female.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FOOTSMART NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
FOOTSMART IS THE LARGEST DIRECT RETAILER OF SHOES, FOOT AND LOWER BODY HEALTHCARE IN THE US. THEIR HIGHLY RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG FOR OVER 1,000 COMFORTABLE SHOES, HEALTHY AND PAIN RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE! FOOTSMART WORKS TO SOOTHE AND SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS, HOSIERY AND FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
AVERAGE INCOME: $90,000.00

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Cartridge $40.00 fee
CD ROM $50.00 fee