FootSmart Wiland Direct Modeled

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,367,176*$110.00
Universe for modeled selection1,367,176+30.00

(*) Fundraising/publishers, 75.00/M; insurance mailers, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$36.00Mextra
150.00+ Buyers$41.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
Age$11.00Mextra
Credit Card Buyers$11.00Mextra
Gender$8.00Mextra
Multibuyers$7.50Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Women’s Plus Size
Catalog Buyers$10.00Mextra
Internet Buyers$10.00Mextra
Key Coding$3.00Mextra
Run Charge$8.00Mextra
Product:
Apparel/Intimate Apparel/Shoes$20.00Mextra
Healthcare (nail & Skin Care, Personal Care)$20.00Mextra
Care, Ailments: Diabetes Or Arthritis$20.00Mextra
Slippers/Socks$20.00Mextra
Bunions/Callus/Corns$20.00Mextra
Back/Toe Care$20.00Mextra
Women’s Plus Size$20.00Mextra
———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to FootSmart names to connect with their ideal customer type for the highest rate of response.
14% male, 79% female.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO FOOTSMART NAMES TO CONNECT WITH THEIR IDEAL CUSTOMER TYPE FOR THE HIGHEST RATE OF RESPONSE. THIS OPPORTUNITY IS OPEN TO ANY PARTICIPANT IN THE WILAND DIRECT DATABASE.
NAMES SELECTED FROM A CLIENT’S MODEL WILL BE NET OF THE CLIENT’S HOUSEFILE AS WELL AS ANY OTHER PROSPECT NAMES SELECTED AT WILAND, ALLOWING FOR INCREMENTAL NAMES TO BE APPLIED IN THE MERGE.
WILAND MODELS AVAILABLE INCLUDE: BEST DONOR, COMPREHENSIVE RESPONSE, LONG-TERM VALUE AND SOURCE COMPOSITE.
FOOTSMART IS THE LARGEST DIRECT RETAILER OF SHOES, FOOT AND LOWER BODY HEALTHCARE IN THE US. THEIR HIGHLY RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG FOR OVER 1,000 COMFORTABLE SHOES, HEALTHY AND PAIN RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE! FOOTSMART WORKS TO SOOTHE AND SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS, HOSIERY AND FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
AVERAGE INCOME: $90,000.00

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Cartridge$40.00fee
CD ROM$50.00fee