FootSmart

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

Selections Counts Price per/M
Total universe 1,368,186 *$110.00
1 month buyers 75,990 +31.00
   3 month buyers 254,397 +26.00
   6 month buyers 478,116 +21.00
   12 month buyers 801,644 +11.00
   13-24 month buyers 565,532 +6.00

(*) Fundraising/publishers, 75.00/M; insurance mailers, 65.00/M.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
100.00+ Buyers $36.00 M extra
150.00+ Buyers $41.00 M extra
25.00+ Buyers $21.00 M extra
50.00+ Buyers $26.00 M extra
75.00+ Buyers $31.00 M extra
Age $11.00 M extra
Credit Card Buyers $11.00 M extra
Gender $8.00 M extra
Multibuyers $7.50 M extra
Product $20.00 M extra
SCF $8.00 M extra
State $8.00 M extra
Zip $8.00 M extra
Women’s Plus Sizes
Key Coding $3.00 M extra
Run Charges $8.00 M extra
Product:
Apparel/Intimate Apparel/Shoes $20.00 M extra
Healtncare (nail & Skin, Personal Care) $20.00 M extra
Care, Ailments: Diabetes Or Arthritis $20.00 M extra
Slippers/Socks $20.00 M extra
Bunions/Callus/Corns $20.00 M extra
Back/Toe Care $20.00 M extra
Women’s Plus Size $20.00 M extra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of foot and lower body healthcare products.
14% male, 79% female; average age 55.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
FOOT SMART IS THE LARGEST DIRECT RETAILER OF FOOT AND LOWER BODY HEALTHCARE AND FASHION PRODUCTS IN THE U.S. THEIR HIGHLY-RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG FOR OVER 1,000 COMFORT, HEALTH AND PAIN-RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE WHILE LOOKING FASHIONABLE AND STYLISH! . FOOTSMART WORKS TO SOOTHE OR SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS, HOSIERY, FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
SUCCESSFUL CONTINUATION USAGE INCLUDES APPAREL, GENERAL MERCHANDISE, HOME DECOR, MEMBERSHIP, TRAVEL, FITNESS/WELLNESS, FUNDRAISING, CREDIT CARD, CHILDREN’S, EPICUREAN, FINANCIAL AND MORE.
HOUSEHOLD INCOME $90K; CATALOG BUYERS: AGE 55+; WEB BUYERS: AGE 55+

SRDS Classification
USA Consumer 556 Health

———- LIST SOURCE ———-

Source Note
Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
E-mail $55.00 fee
Cartridge $40.00 fee
CD-ROM $50.00 fee