FootSmart

———- SRDS UPDATED/CONFIRMED ———-
Aug 15, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Aug 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Total universe1,368,186*$110.00
1 month buyers75,990+31.00
   3 month buyers254,397+26.00
   6 month buyers478,116+21.00
   12 month buyers801,644+11.00
   13-24 month buyers565,532+6.00

(*) Fundraising/publishers, 75.00/M; insurance mailers, 65.00/M.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
100.00+ Buyers$36.00Mextra
150.00+ Buyers$41.00Mextra
25.00+ Buyers$21.00Mextra
50.00+ Buyers$26.00Mextra
75.00+ Buyers$31.00Mextra
Age$11.00Mextra
Credit Card Buyers$11.00Mextra
Gender$8.00Mextra
Multibuyers$7.50Mextra
Product$20.00Mextra
SCF$8.00Mextra
State$8.00Mextra
Zip$8.00Mextra
Women’s Plus Sizes
Key Coding$3.00Mextra
Run Charges$8.00Mextra
Product:
Apparel/Intimate Apparel/Shoes$20.00Mextra
Healtncare (nail & Skin, Personal Care)$20.00Mextra
Care, Ailments: Diabetes Or Arthritis$20.00Mextra
Slippers/Socks$20.00Mextra
Bunions/Callus/Corns$20.00Mextra
Back/Toe Care$20.00Mextra
Women’s Plus Size$20.00Mextra
———- SUMMARY DESCRIPTION ———-
Catalog buyers of foot and lower body healthcare products.
14% male, 79% female; average age 55.
Average unit of sale $85.

———- DATACARD DESCRIPTION ———-
FOOT SMART IS THE LARGEST DIRECT RETAILER OF FOOT AND LOWER BODY HEALTHCARE AND FASHION PRODUCTS IN THE U.S. THEIR HIGHLY-RESPONSIVE CONSUMERS SHOP ONLINE AND VIA THE CATALOG FOR OVER 1,000 COMFORT, HEALTH AND PAIN-RELIEVING PRODUCTS DESIGNED TO EFFECTIVELY IMPROVE THEIR QUALITY OF LIFE WHILE LOOKING FASHIONABLE AND STYLISH! . FOOTSMART WORKS TO SOOTHE OR SOLVE LOWER BODY HEALTH RELATED PROBLEMS AND DISCOMFORT. THEY HAVE PARTNERED WITH LEADING HEALTHCARE PROFESSIONALS TO COMPILE A GROUP OF CAREFULLY SELECTED FOOT AND LOWER BODY HEALTHCARE PRODUCTS SUCH AS MEN’S AND WOMEN’S SHOES, SOCKS, HOSIERY, FOOT AND LOWER BODY HEALTH ITEMS AND ACCESSORIES.
SUCCESSFUL CONTINUATION USAGE INCLUDES APPAREL, GENERAL MERCHANDISE, HOME DECOR, MEMBERSHIP, TRAVEL, FITNESS/WELLNESS, FUNDRAISING, CREDIT CARD, CHILDREN’S, EPICUREAN, FINANCIAL AND MORE.
HOUSEHOLD INCOME $90K; CATALOG BUYERS: AGE 55+; WEB BUYERS: AGE 55+

SRDS Classification
USAConsumer556Health

———- LIST SOURCE ———-

SourceNote
Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
E-mail$55.00fee
Cartridge$40.00fee
CD-ROM$50.00fee