Forbes Wiland Modeling Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 17,000.

Selections Counts Price per/M
Active subscribers 990,719 *$145.00
Active Male subscribers 624,152 $145.00
Active Female subscribers 366,567 $145.00

(*) Catalog rate, 80.00/M; fundraising/non-profit rate, 75.00/M.
Net name arrangement (50,000 minimum), 85% plus 8.00/M running charges.

———- SUMMARY DESCRIPTION ———-
Wiland Direct members can apply their models to the Forbes names allowing them to reach their ideal target audience.
63% male, 23% female; average age 43.
Average unit of sale $19.99.

———- DATACARD DESCRIPTION ———-
WILAND DIRECT MEMBERS CAN APPLY THEIR MODELS TO THE FORBES NAMES ALLOWING THEM TO REACH THEIR IDEAL TARGET AUDIENCE. NAMES WILL BE DELIVERED NET OF THE MAILER’S HOUSE FILE PROVIDING INCREMENTAL NAMES TO BE APPLIED IN THE MERGE. THIS IS A GREAT WAY FOR NON-PROFIT, FUNDRAISING AND CATALOGERS TO TAP INTO THESE RESPONSIVE CONSUMERS.
AVERAGE INCOME: $217,067.00

SRDS Classification
USA Consumer 564 Magazines (General)

———- LIST SOURCE ———-

Source Note
Direct Mail