Forbes

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

SelectionsCountsPrice per/M
Active subscribers1,046,850*$145.00
Monthly hotline68,785+20.00
3 month subscribers200,589+15.00
   6 month subscribers409,730+10.00
New to file subscribers57,187+20.00
6 month COA21,029+16.00
Canadian subscribers8,077+41.00
24 month expires846,459$100.00
Home address963,102+11.00
Business address83,748+16.00

(*) Financial/investment rate, 160.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Source/Renewals$12.00Mextra
New To File$20.00Mextra
Home Address$11.00Mextra
Business Address$16.00Mextra
Gender$10.00Mextra
Paid$10.00Mextra
State$10.00Mextra
SCF$10.00Mextra
Zip$10.00Mextra
Key Coding$3.00Mextra
———- SUMMARY DESCRIPTION ———-
Active subscribers to Forbes magazine.
63% male, 23% female; average age 43.
Average unit of sale $19.99.

———- DATACARD DESCRIPTION ———-
FORBES IS THE MAGAZINE THAT DELIVERS OUTSTANDING JOURNALISM THAT MAKES ITS READERS SMARTER, MORE SUCCESSFUL AND RICHER. IT IS THE ARBITER OF STRATEGIC BUSINESS INSIGHTS AND INFORMATION FOR THE WORLD’S MOST AFFLUENT BUSINESS DECISION MAKERS AND IS ONE OF THE MOST TRUSTED BRANDS, KNOWN FOR ITS FAMOUS ANNUAL RANKINGS SUCH AS THE BILLIONAIRES LIST, THE FORBES 400 LIST OF THE RICHEST AMERICANS AND THE CELEBRITY 100 LIST AMONG OTHERS. THE FORBES READER IS HIGHLY ENGAGED WITH ITS IN-DEPTH COVERAGE, ITS SHAPE BUSINESS ANALYSIS AND INVESTMENT ADVICE. MARKETERS CAN COUNT ON FORBES TO REACH TOP BUSINESS LEADERS, ENTREPRENEURS AND DYNAMIC INDIVIDUALS.
86% INFLUENCE PURCHASES FOR THEIR COMPANIES.
73% TOP MANAGEMENT.
45% CHIEF OFFICERS.
41% BOARD OF DIRECTOR MEMBERS.
46% 1000+ EMPLOYEES.
40% 1-99 EMPLOYEES.
AVERAGE HHI: $217,067; AVERAGE HH ASSETS (EXCLUDING PRINCIPAL HOME), $1,852,545; 93% COLLEGE EDUCATED; $1,700,000 AVG INVESTMENT PORTFOLIO

SRDS Classification
USABusiness45Business Executives

———- LIST SOURCE ———-

SourceNote
95% Direct MailSold

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
Mag Tape$35.00fee
Diskette$35.00fee
FTP$60.00fee