Forbes

———- SRDS UPDATED/CONFIRMED ———-
Aug 11, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Jun 2016
Minimum order 10,000.

Selections Counts Price per/M
Active subscribers 1,046,850 *$145.00
Monthly hotline 68,785 +20.00
3 month subscribers 200,589 +15.00
   6 month subscribers 409,730 +10.00
New to file subscribers 57,187 +20.00
6 month COA 21,029 +16.00
Canadian subscribers 8,077 +41.00
24 month expires 846,459 $100.00
Home address 963,102 +11.00
Business address 83,748 +16.00

(*) Financial/investment rate, 160.00/M.
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charges.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Source/Renewals $12.00 M extra
New To File $20.00 M extra
Home Address $11.00 M extra
Business Address $16.00 M extra
Gender $10.00 M extra
Paid $10.00 M extra
State $10.00 M extra
SCF $10.00 M extra
Zip $10.00 M extra
Key Coding $3.00 M extra
———- SUMMARY DESCRIPTION ———-
Active subscribers to Forbes magazine.
63% male, 23% female; average age 43.
Average unit of sale $19.99.

———- DATACARD DESCRIPTION ———-
FORBES IS THE MAGAZINE THAT DELIVERS OUTSTANDING JOURNALISM THAT MAKES ITS READERS SMARTER, MORE SUCCESSFUL AND RICHER. IT IS THE ARBITER OF STRATEGIC BUSINESS INSIGHTS AND INFORMATION FOR THE WORLD’S MOST AFFLUENT BUSINESS DECISION MAKERS AND IS ONE OF THE MOST TRUSTED BRANDS, KNOWN FOR ITS FAMOUS ANNUAL RANKINGS SUCH AS THE BILLIONAIRES LIST, THE FORBES 400 LIST OF THE RICHEST AMERICANS AND THE CELEBRITY 100 LIST AMONG OTHERS. THE FORBES READER IS HIGHLY ENGAGED WITH ITS IN-DEPTH COVERAGE, ITS SHAPE BUSINESS ANALYSIS AND INVESTMENT ADVICE. MARKETERS CAN COUNT ON FORBES TO REACH TOP BUSINESS LEADERS, ENTREPRENEURS AND DYNAMIC INDIVIDUALS.
86% INFLUENCE PURCHASES FOR THEIR COMPANIES.
73% TOP MANAGEMENT.
45% CHIEF OFFICERS.
41% BOARD OF DIRECTOR MEMBERS.
46% 1000+ EMPLOYEES.
40% 1-99 EMPLOYEES.
AVERAGE HHI: $217,067; AVERAGE HH ASSETS (EXCLUDING PRINCIPAL HOME), $1,852,545; 93% COLLEGE EDUCATED; $1,700,000 AVG INVESTMENT PORTFOLIO

SRDS Classification
USA Business 45 Business Executives

———- LIST SOURCE ———-

Source Note
95% Direct Mail Sold

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
Mag Tape $35.00 fee
Diskette $35.00 fee
FTP $60.00 fee