Frank Cawood & Associates Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

Selections Counts Price per/M
24 mos. Paid U.S. buyers 950,363 *$110.00
Jan ’16 paid buyers 63,258 +16.00
Nov ’15 – Jan ’16 paid buyers 155,508 +12.00
Augl ’15 – Jan’16 Paid buyers 283,864 +6.00

(*) Fundraising rate, 75.00/M; non-affinity catalog rate, 80.00/M.
(**) Flat fee
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

Selections Rate Per Unit Note
Source $11.00 M extra
State $9.00 M extra
SCF $9.00 M extra
Zip $9.00 M extra
Gender $9.00 M extra
Multi-buyers $11.00 M extra
FSA $9.00 M extra
Province $9.00 M extra
Key Coding $3.00 M extra
Monthly Hotline $16.00 M extra
3 Month Hotline $12.00 M extra
6 Month Hotline $6.00 M extra
12 Month Hotline $6.00 M extra
———- SUMMARY DESCRIPTION ———-
Buyers of health books, consumer information books, prostate answer book as well as various other titles and products.
33% male, 61% female.

———- DATACARD DESCRIPTION ———-
FRANK CAWOOD & ASSOCIATES HAS BEEN A CHAMPION OF CONSUMER INFORMATION FOR OVER 40 YEARS. THEY STRIVE TO PROVIDE INFORMATION AND PRODUCTS THAT IMPROVE LIVES. THEIR HEALTH BOOKS SUPPLY ACCURATE MEDICAL INFORMATION WRITTEN IN CLEAR, SIMPLE LANGUAGE; THEIR CONSUMER BOOKS ARE FILLED WITH MONEY-SAVING, TIME-SAVING IDEAS; AND THEIR CRAFT BOOKS CONTAIN EASY INSTRUCTIONS FOR CREATING BEAUTIFUL HANDICRAFTS.
THE FRANK CAWOOD & ASSOCIATES MASTERFILE IS AN UNDUPLICATED FILE OF BOOKS AND PRODUCT BUYERS WHO WANT TO LIVE HEALTHIER, SMARTER AND BETTER. THIS MASTERFILE INCLUDES BUYERS OF HEALTH BOOKS, CONSUMER INFORMATION BOOKS, PROSTATE ANSWER BOOKS AS WELL AS VARIOUS OTHER TITLES AND PRODUCTS.
THESE MAIL-ORDER RESPONSIVE BUYERS ARE PERFECT PROSPECTS FOR CATALOGS, MAGAZINES, BOOKS, “HOW-TO” OFFERS, GENERAL MERCHANDISE AND FUNDRAISING APPEALS.

SRDS Classification
USA Consumer 515 Book Buyers-Consumer

———- LIST SOURCE ———-

Source Note
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available Media Rate Per Unit Note
CD-ROM $55.00 fee
E-mail $55.00 fee
FTP $55.00 fee
Zip Tape $30.00 fee