Frank Cawood & Associates Masterfile

———- SRDS UPDATED/CONFIRMED ———-
Mar 4, 2016

———- SELECTIONS WITH COUNTS ———-
Counts Thru: Not Provided
Minimum order 5,000.

SelectionsCountsPrice per/M
24 mos. Paid U.S. buyers950,363*$110.00
Jan ’16 paid buyers63,258+16.00
Nov ’15 – Jan ’16 paid buyers155,508+12.00
Augl ’15 – Jan’16 Paid buyers283,864+6.00

(*) Fundraising rate, 75.00/M; non-affinity catalog rate, 80.00/M.
(**) Flat fee
Net name arrangement (minimum 50,000), 85% plus 10.00/M running charge.

———- OTHER SELECTIONS ———-

SelectionsRatePerUnitNote
Source$11.00Mextra
State$9.00Mextra
SCF$9.00Mextra
Zip$9.00Mextra
Gender$9.00Mextra
Multi-buyers$11.00Mextra
FSA$9.00Mextra
Province$9.00Mextra
Key Coding$3.00Mextra
Monthly Hotline$16.00Mextra
3 Month Hotline$12.00Mextra
6 Month Hotline$6.00Mextra
12 Month Hotline$6.00Mextra
———- SUMMARY DESCRIPTION ———-
Buyers of health books, consumer information books, prostate answer book as well as various other titles and products.
33% male, 61% female.

———- DATACARD DESCRIPTION ———-
FRANK CAWOOD & ASSOCIATES HAS BEEN A CHAMPION OF CONSUMER INFORMATION FOR OVER 40 YEARS. THEY STRIVE TO PROVIDE INFORMATION AND PRODUCTS THAT IMPROVE LIVES. THEIR HEALTH BOOKS SUPPLY ACCURATE MEDICAL INFORMATION WRITTEN IN CLEAR, SIMPLE LANGUAGE; THEIR CONSUMER BOOKS ARE FILLED WITH MONEY-SAVING, TIME-SAVING IDEAS; AND THEIR CRAFT BOOKS CONTAIN EASY INSTRUCTIONS FOR CREATING BEAUTIFUL HANDICRAFTS.
THE FRANK CAWOOD & ASSOCIATES MASTERFILE IS AN UNDUPLICATED FILE OF BOOKS AND PRODUCT BUYERS WHO WANT TO LIVE HEALTHIER, SMARTER AND BETTER. THIS MASTERFILE INCLUDES BUYERS OF HEALTH BOOKS, CONSUMER INFORMATION BOOKS, PROSTATE ANSWER BOOKS AS WELL AS VARIOUS OTHER TITLES AND PRODUCTS.
THESE MAIL-ORDER RESPONSIVE BUYERS ARE PERFECT PROSPECTS FOR CATALOGS, MAGAZINES, BOOKS, “HOW-TO” OFFERS, GENERAL MERCHANDISE AND FUNDRAISING APPEALS.

SRDS Classification
USAConsumer515Book Buyers-Consumer

———- LIST SOURCE ———-

SourceNote
Direct Mail
Space Ads

———- METHOD OF ADDRESSING ———-

Available MediaRatePerUnitNote
CD-ROM$55.00fee
E-mail$55.00fee
FTP$55.00fee
Zip Tape$30.00fee